Europa Passage Hamburg

Löhr-Center Koblenz

Hallen am Borsigturm Berlin

MyZeil Frankfurt

Gesundbrunnen-Center Berlin

To ensure that a shopping center is up to date and remains interesting to customers and tenants, it needs to be modernized, refurbished, and developed further - proactively and with foresight. ECE is an expert in revitalizing, modernizing, restructuring, and extending shopping centers. The company has a deep understanding for setting trends and investing successfully into the future. Our current refurbishment projects are proof of this with modern design, attractive food areas, an excellent quality of stay, and innovative retail concepts.www.ece.com

FRESHLY REFURBISHED

PEP Einkaufs-Center Munich

Shopping | Office | Traffic | Industries

Aut

umn

2017NEWS

THE SHOPPING CENTER

SERVICE EXPERIENCE, OMNICHANNEL PLATFORM, PLACE TO BEOF THE FUTURE

IMPRINTPublished by: ECE Projektmanagement G.m.b.H. & Co. KGCorporate Communications

Edited by: Lukas Nemela, Christian Stamerjohanns

Authors: Grit Bertelsmann, Ralf von der Heide

Photo credits: Gepp’s (p. 8, top left); Breuninger (p. 9, top right) Contact: press@ece.com

www.ece.com

CANO SINGEN: PLANNING PROCEEDSThe Bodensee-Hegauregion (Baden Württemberg) is up for a unique shop-ping destination in the city of Singen am Hohentwiel: The new CANO shop-ping center, which is situated at the main shopping street opposite Singen train station, will feature 85 shops and a large variety of food options. The plan-ning for the project is well underway. The city council has resolved to disclose the plans to the public and the negotiations for the urban planning contract have been com-pleted; the development plan and the building permit are expected by the end of the year. The opening of CANO has been scheduled for fall 2019. Visitors can expect an ultramodern shopping center offering a comfortable ambiance and a premium architectural design. The design and building materials of the center were inspired by the industrial tradition of the city of Singen and the volca-nic geology of the surrounding landscape. High-end dining options with outside seating and late opening times will make the center an integral part of the city and a new vibrant meeting place in Singen.www.cano-singen.de

GRAND OPENING FOR LOOM BIELEFELDLoom Bielefeld will open on October 26, 2017. The newest ECE Center will bring more than 50 retail concepts to Bielefeld that have not been in the city before. These include the first Primark store in the region and further retailers such as Bershka, Pull & Bear, Superdry, Adidas Originals, KULT, JD Sports, and New York-based body care specialist “Kiehl’s.” One of its attractions will be the din-ing area “Loom Kitchen,” which will feature nine different food service oper-ators and seating for 340 guests in a comfortable loft ambiance. The center will feature further restaurants with outside seating that open the center to the pedestrian zone. Loom will also offer a number of services such as ticketless parking with the “Easy to Park” card, the QR-code based “Car Finder,” a digital 3D guiding system, indoor navigation using Google Maps, various services for families with children, a center app, and high-quality lounge areas for visitors to sit back and relax.

NEW MANAGING DIRECTOR LEASINGChange in the top management of ECE: Steffen Friedlein will assume the role of Managing Director Leasing in 2018. He previously held the position of Senior Director Germany, being responsible for the leasing of the centers in Germany. Friedlein, who has been in the company since 1999, is a renowned personality in the industry with long-term experi-ence and has built a remarkable network. Klaus Striebich, who has been holding the position of Managing Director for 15 years, will retire for personal reasons at the end of the year. He will continue to serve ECE as a consultant.

NEW MANUALS FOR MORE SUSTAINABILITY

Sustainability in practice: ECE has published two further manuals that will help in imple-menting sustainability practices at shopping centers. The “Tenant fit-out building mate-

rials” manual is intended for retail partners at shopping centers and was developed in collaboration with major retailers. It provides hands-on advice for the use of environ-

mentally friendly and low-emission building materials for the design of the tenant spaces. The second new manual entitled “Electromobility” provides guidance on implementing the

necessary infrastructure and services for electric vehicles at shopping centers and aims at facilitating the expansion of sustainable electromobility.

www.ece.com/sustainability

ECE TÜRKIYE UNDER NEW LEADERSHIPNew management for ECE Türkiye: Pınar Yalçınkaya Hacaoğlu has been appoint-ed CEO and Managing Director of ECE’s Turkish subsidiary effective July 1, 2017, and Nuri Sakapci has been appointed to the management of ECE Türkiye as CFO. They both previously held the responsi-ble position of Deputy General Manager. Their aim is to continue the advancement of ECE Türkiye and to sustainably extend its portfolio in cooperation with investors

and retailers, also in the currently challeng-

ing political situ-ation in Turkey.

199 CENTERS UNDER MANAGEMENT

€33.4 bn ASSETS UNDER MANAGEMENT

4.3 mill. VISITORS PER DAY AT ECE CENTERS

APPROX.

16,000 m2 SALES AREA

APPROX.

110 SHOPS

APPROX.

26,000 m2 SALES AREA

APPROX.

85 SHOPS

21,000 SHOPS

AT ECE CENTERS

€24 bn ANNUAL SALES AT ALL CENTERS

APPROX.

€135 mill. INVESTMENT

VOLUME

APPROX.

€165 mill. INVESTMENT

VOLUME

ECE – FACTS AND FIGURES:

OF REFURBISHMENTS

INNOVATIVE RETAILERS

NEW ON THE ECE MENU

THE BENEFITS

SUCCESSFUL,

FRESH AND TASTY:

THE SHOPPING CENTER

CONTENTS

HOTEL HIGHLIGHTS

OF THE FUTURE

AND LOGISTICS CENTERS

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THE NEW SERVICEINITIATIVE OF ECE 10

Open now:Adigeo in Verona attracts visitors with spectacular architecture, premium brands, and a great variety of dining options.

You will find a video clip with impressions and statements

about Adigeo via:

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P R O J E C T S N E W S

Digital and physical retail, online and offline – the two worlds are merging continuously and rapidly – especially in the retail industry: Classical e-tailers go brick-and-mortar with their own stores, physi-cal retail uses digital channels and extends its online activities. Retail platforms have become more and more important. Shopping cen-ters also qualify as omnichannel platforms that connect customers and tenants on all channels – online and offline. Which center apps,

digital entertainment, and pilot projects like the Digital Mall – the change at ECE centers is in full swing. What’s next? What will the center of the future be like? At ECE, we think of this platform as a home to both, classical brick-and-mortar retailers and e-tailers. In addition, it is a shopping and leisure spot and a logistics and a manu-facturing site. Let’s follow this vision along the customer journey.

The industry has been undergoing a period of change and so is ECE. In your view, what have been the major changes in the company in the past ten years?ECE has definitely evolved from a devel -oper of shopping centers to a portfolio and asset manager. Our job today is, more than ever, to advance our existing port-folio and the individual assets in cooper-ation with the investors, and to prepare these properties for the future. Refurbish-ments in particular have become more and more important to increase the value of a property. At the same time, we have been extending our activities in develop-ing hotels, apartments, offices, and logis-tics centers.

Is digitization also a driver of change?Yes, absolutely. The distinction between online and offline is blurring rapidly. We therefore need to be visible on all chan-nels and provide the customers with the very services they want – both analog and digital. This means, we must further in-crease the quality of stay at our centers to provide an excellent shopping experience. Customers can choose from a large varie ty of places to shop and this is the only way to bring them to our centers. At the same time, we need to make avail able the pro-ducts offered at our center online as well. We are currently testing this very service in our pilot project, the “Digital Mall.” Cus-tomers can check out the availability of pro-ducts on the Internet at home or on the way, reserve them, and pick them up at the

store later. Also a home delivery service may be realized at a later point in time.

Looking ahead: What will the center of the future look like?The shopping center will probably serve a double purpose: it will be a shopping destination for customers and a logistics platform. On this platform, we will bring together retailers and customers – in real life and online. Besides showing the avail-ability of a product, we will offer more digi-tal services such as an automatic parking guidance system, customized offers that are sent to smartphones based on indi-vidual customer profiles, virtual heat maps for customer analyses and the acquisition of tenants, or footfall projections that can be used as a planning tool for operators and retailers.

What will remain despite all these changes?I think a solid constant is our values and principles that we base our actions as a family company on, such as sustainability, integrity, and customer orientation. Cus-tomers and their wishes and needs will always be at the center of all our actions also in the future. This not only applies to the customers of the center but also, and equally as important, to the retailers and investors. We want to convince them of our expertise in providing digital services, high data quality, and maximum trans-parency. This will enable us to make the best decisions together.

Alexander Otto, who has been CEO of ECE since 2000, cele-brated his 50th birthday in July. A good opportunity to talk to him about the changes that happened in the past years and to discuss what lies ahead in the future.

DIGITAL MALL More than 100,000 products are already available in the Digital Mall. With this pi-lot project, ECE can make available the products of the participating retailers of Alstertal-Einkaufszentrum on the Inter-net. Customers can use it to reserve their desired product and pick it up later.

This video clip shows how the Digital Mall works:

The Digital Mall can be found at:produkte.alstertal-einkaufszentrum.de

DEPARTUREThe shopping bags will be carried to the car by robots – or delivered to the customers’ home within a short pe-riod of time. Thus, the center will become a logistics platform and can make effective use of the proximity to the customers on the “last mile” of the delivery chain.

SHOPPINGThe center will also become a manufac-turing site: Customized products will be manufactured on-site by way of body scanners and 3D printers. Customers will be able to pay directly and cashless at automated checkouts.

INFORMATIONCustomers will have tailored offers sent to their smartphones based on their personal profiles when they check in. Digital maps will help them find their way in the center. A digital AI concierge will provide them with information and advice.

ARRIVALVisitors arriving by car will no longer have to deal with parking gates or cash machines. Their satnav will lead visitors to the next free parking space. Self-driving cars will take visitors to the stop&shop zones. Park-ing fees will be determined by a dynamic pricing sys-tem and automatically debited from the customers’ account.

SMART CENTERDigital Facility Management will

improve the operations of the center: A digital center twin will bundle all relevant

data. The systems of all retailers in the centers will be fully interconnected. Heat maps will

help in analyzing the customer movements and thus facilitate the acquisition of new

tenants. Footfall projections will sup- port retailers in deploying their

staff more efficiently.

RELAXMultisensory applications will enhance the shopping experience with lighting, sounds, and scents. International brands will present themselves in a new way as marketing and entertainment will become one and create a whole new experience.

@HOMEThe customers of tomorrow will no longer differentiate between on-line and offline. They will be connect-ed to the center online and offline. All products available in the center can also be bought online, tried and bought in the store, or delivered to the customers’ home. The center will become a retail and logistics platform.

MORE THAN

100,000 PRODUCTS

ARE AVAILABLE

THE SHOPPING CENTEROF THE FUTURE

“The shopping center of the future – a place to go for customers and a logistics platform”

ALEXANDER OTTO,CEO OF ECE:

A CHAT WITH

Check out this video clip to see what theshopping center of the future could be like.

Part of the vision: The center of the future will also become a manufacturing site of customized products.

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V I S I O N 2 0 2 5

LOCATIONWell-performing shopping centers are more than just places for shopping. They be come comprehensive shopping and entertainment locations once they feature attractive restaurants with outside seating areas, places to rest and relax, and measures are taken to emphasize and utilize the character of the center location. Rhein-Galerie Ludwigshafen, for example, will be turned into a shopping marina with restaurants with outside seating, piers, a hotel, and restaurant pavilions directly on the banks of the Rhine (see large picture).

INDOOR NAVIGATIONA clear layout is vital for the shopping center. Therefore, a refurbishment often includes updating or installing new in-formation devices such as definite and obvious signage, digital 3D guidance sys-tems, or changing the color design of the parking garage or mall areas.

DININGEating out has been a trend for some time and is an important part of spending lei-sure time. Therefore, many centers rely on food services as drivers of footfall and leisure options and increase the number of food services available by establishing newly designed food courts, nice terraces like at Rhein-Galerie Ludwigshafen, an en-tire new floor with food services like at Europa Passage, or completely new food experiences like “Foodtopia” at MyZeil.

There is a wide spectrum of ways to modernize shopping centers. And the benefits for the owners and operators can be equally diverse. Good and suitable locations for new shopping center developments have become a rare occurrence in most markets ECE is active on. At the same time, many centers have come of age and are in need of an extensive makeover or they can be optimized proactively and future-oriented. This is the only way a center can keep

pace with the times and can remain popular with the customers as a shopping and leisure destination. The extent to which a property can be modernized is diverse and ranges from a cyclical restructuring, or constructional changes, to a complex refurbishment in the form of a complete makeover. The areas that can be enhanced with a re-

furbishment are equally diverse. Mostly, several areas at once or even all areas can be included in a refurbishment.

AMBIANCETimes change and so do the expecta-tions regarding design and architecture. Today, a convenient feel-good atmo -sphere and a high quality of stay in the center are essential. This includes warm colors, premium building materials, a modern design, comfortable seating, fine fur niture, and an elaborate lighting concept.

CONVENIENCEOnly customers who feel comfortable in a place can become return customers. This is especially true for the quality of the services and the convenience in the center, which can be significantly en-hanced during a current refurbishment, e.g., by establishing lounges for relaxation that offer USB sockets, new rest rooms with comfortable lobby areas, newly de-signed customer information desks, or services like e-charging stations or car- sharing spaces.

ENTERTAINMENTFrom shopping location to “Third Place”: Modern centers are shopping and leisure destinations that offer far more than just shopping. Besides various food services and a high quality of stay, attractive cen-ters include leisure and entertainment options, like a bowling alley, a fitness cen-ter, and a cinema, or extra service like ECE’s Selfie Photo Box.

TENANT MIXAlways the latest brands, always the most trendy concepts: The big plus of a shop-ping center is its ability to advance con-stantly and to re-adapt or enhance the tenant mix as part of a refurbishment or modernization, for example at MyZeil, which specializes in international pre-m ium brands and high-profile lifestyle con cepts, and at Sachsen-Allee Chemnitz where the tenant mix will be changed focusing especially on fashion retailers.

Where can l find …?

Sit back and relax

€510 mill. HAS BEEN INVESTED

INTO REFURBISHMENTS OF ECE CENTERS IN

2015/16 ALONE

REFURBISHMENTSTHE BENEFITS OF

6 7

R E F U R B I S H M E N T S

Dr. Bernd Schade (52), a member of Breuninger’s corporate management, is responsible, as the Chief Real Estate Officer, for real estate, corporate procurement, the Dorotheen Quartier in Stuttgart, newly opened in 2017, and the Breuningerland shopping centers in Ludwigsburg and Sindelfingen, which are operated in cooper-ation with ECE.E. Breuninger GmbH & Co. is one of the most successful fashion and lifestyle companies in Germany. With eleven fashion houses, an online shop, and 5,500 employees, Breuninger has established itself as a multichannel department store in the higher-end market segment. An important component of its strategy remains brick-and-mortar retail.

I prefer to buy …… at Breuninger. There I can get top service and competent advice and I can find what suits my style. Also online, by the way.

For me, shopping means …… fun and entertainment. And when traveling globally: a lot of inspiration, new ideas, and trends.

I know ECE …… because I used to work there in project development.

For me, Breuninger is …… the fashion and lifestyle brand in Germany. And we want to continue to grow. In addition to our eleven fashion houses, we are planning to expand into other German cities like Munich, Frankfurt, or Hamburg.

The retail sector in Germany …… is in a massive upheaval and in the coming years it will have to focus even stronger on the interests of the customers.

A good retailer is characterized by …… meeting the wishes of the customer every time without com-promise.

A center operator should …… turn shopping into a unique experience through innovative concepts such as pop-up stores and new trends.

The biggest fashion faux pas in my wardrobe …… is a green Mickey Mouse tie. But I only wear it on very special occasions.

In our questionnaire, industry professionals, experts, and partners of ECE provide information on shopping, fashion, retail, and their most beautiful piece of clothing.

The innovative gourmet food retail con-cept Gepp’s offers a wide assortment of “fashion food” and creates a unique experience using its own recipes, pre-senting refreshing designs and offering the opportunity to taste gourmet food. Since 2013, Gepp’s has opened 13 loca-tions in cooperation with ECE, seven of them – and all in ECE centers – in 2017 alone. Two more stores are opening in 2017, and more are planned for 2018.

“Our cooperation with ECE is based on an equal partnership, sustainable, binding, and professional. The center locations are tested for profitability and customer contact and focus on frequency - and we find reliable real estate standards that enable us to realize a brand-oriented multiplication.”

Dr. Alexander Gepp, Managing Partner, Gepp’s GmbH

“Shoe love is true love” – that is the motto of the new shoe store ONYGO. ONYGO started as a style blog and online retail-er for girls. Now, there are more than 20 stores throughout Germany – like the one at Europa Passage in Hamburg. Here fashion-conscious shoe lovers have been able to discover a wide assortment of shoes since the beginning of the year: from fashionable sneakers, classic boots and heels, to eye-catcher accessories and hip kicks by the ONYGO store brand, the concept proves to be truly trend-set-ting – with the best shoe advice in a high-quality ambience.

“As a meeting point for young people, shopping malls can no longer be dismissed from the city landscape. Here, event shop-ping is combined with strong brands in an appealing atmosphere – a new kind of ‘quality time’ at the consumer level with everything that belongs to a lifestyle ex-perience!”

Saskia Richter, Head of Marketing, Onygo SE

In August, the multi- brand concept “XYZ” opened its first store

at an ECE Center at City-Arkaden in Kla-genfurt, Austria. With its diverse assort-ment of clothing from premium brands, XYZ Fashion Stores make fashion shop-ping a unique experience. The concept is part of Sportina Group, the largest fashion retailer in southeast Europe with more than 340 outlets in twelve countries.

“City-Arkaden and our concept XYZ are a perfect fit. Our mission is to bring our fashion closer to the customer, to offer curated fashion items by choosing only the best trends and brands as well as to create fashion stores full of unique experiences for every style and taste. We are convinced that ECE is the right partner in promoting a new chapter in the development of XYZ.”

Valentina Savić, CEO Premium Segment Sportina Group

The first boutique of the French tea house “Palais des Thés” in Germany opened at Alstertal Ein-kaufszentrum in Ham-burg. Founded in 1986, the company is already present, among other

countries, in France, Belgium, Norway, and Israel, offers a wide range of high- quality teas, and wins over new cus-tomers with its modern shop concept.

“With ECE, we work together in an un-com plicated manner and in the spirit of partner ship. We opened our shop at Alster-tal Einkaufszentrum because the center has a particularly high footfall and high purchasing power.”

Stefan Rischke, Managing Partner of the Grand Cru Teehandelsgesellschaft, first licensee of Palais des Thés in Germany

With the progress of digitization, the auto-mobile industry has been testing new ways to sell cars. They have decided to leave be-hind the business parks in favor of a store at high-footfall locations such as shopping centers. Since mid-2017, the American car manufacturer Tesla has been presenting its models and services at Alstertal-Einkaufs-zentrum in Hamburg in its first own store in a shopping center in Germany. On Sep-tember 1, Opel opened its first shopping

center store at Milaneo in Stutt gart. This new distri bution channel provides car manufacturers with the opportunity to present and stage their brand surrounded by other premium brand stores. In addition, a balanced merchandise mix, a feel-good atmosphere, events, and an attractive range of services at ECE cen-ters create an appealing ambiance and generate even more footfall.

TESLA COME TO SHOPPING CENTERS

Dr. Bernd Schade, E. Breuninger GmbH & Co., Stuttgart

CAR MANUFACTURERS OPEL AND

QUESTIONNAIREFOR …

SUCCESSFUL CONCEPTSINNOVATIVE TENANT MIX,

Up to date:Premium architecture, attractive services, a nice and comfortable ambiance, and a well-balanced branch and tenant mix – these are the factors of success of ECE’s shopping centers. This approach also includes bringing new tenants to the centers on a regular basis.

8 9

N E W C O N C E P T S

Attractive and individually tailored service offers are decisive for the success of a shopping center. The wishes and needs of the customer must clearly take center stage. With “At your Service,” ECE has launched a major initiative to analyze all the services of a center, make them more apparent to the customers, optimize them, or add new ones if necessary and suitable. “At your Service” starts by individually analyzing the relevant services of a center. This way, the required measures to improve the services or their presentation can be identified and the extension of addi-tional services can be determined for all customer touchpoints: from the online search at home, the arrival in the parking garage, informa-t ion in the center and relaxation spots like seating areas and rest-rooms, to the departure after shopping. “Classical” improvements in the “At your Service” context are items such as signage, lighting, the color concept and the lobby area design in the parking garage, signage and the service counter in the center, seating and lounge areas, cus-tomer restrooms, and kids’ play areas.

For the first time, “At your Service” is now being implemented as part of a pilot project at Alstertal Einkaufszentrum (AEZ) in Hamburg. ECE examined the service offers there that span the entire cus-tomer journey. Since September, a package of measures has been implemented to optimize and expand the service offers in the relevant areas of AEZ.The experience from the pilot project at AEZ is to be examined and evaluated carefully and then integrated into the planned and continued ex-pansion of “At your Service.” Currently, appro-ximately 60 objects are being analyzed in detail. In the next step, “At your Service” measures will then be realized from 2018 to 2020 for a major part of these properties with an investment volume amounting to approximately 160 million euros in total.

INFORMATION• Tools for improved orientation in the center such as additional

3D guidance systems• Clear information about existing and additional services• New information desk with a clear focus on customer service

@HOME• Optimized, more visually appealing homepage

with all relevant information• The pilot project “Digital Mall” provides infor-

mation on the availability of selected products in the center

RELAX• Three new lounge areas with comfortable seating, high- quality

materials, atmospheric lighting, and a pleasant ambiance as well as USB charging stations for smartphones and tablets

• Additional seating opportunities throughout the entire center• Improvement of restrooms through optimized lobby areas,

attractive surfaces and materials, as well as pleasant lighting• Completely redesigned kids’ play area

ARRIVAL / DEPARTURE• Dynamic parking guidance system and new availability

display for free parking spaces• Improved guidance, signage, and coloring at the relevant

locations• Additional comfort due to wider parking spaces, additional

special spaces, additional charging stations for electric vehicles, and new bicycle stands

• More appealing design of the lobby areas of the parking garage • Additional lighting solutions

The latest ECE survey “Retail Insights” provides an in sight into the retail world of ECE. It comprises re-sults from ECE’s tenant survey, including ratings on their satisfaction with centers, and shows solutions and examples of how ECE and retailers cooperate successfully.

A new aspect of the study is center ty - pification according to “shopper miss-ions,” which analyzes the visits and di vides them into three superordinate cate gories (“Desire,” “Purpose,” “Loca-tion“), and three ‘submissions’ for each. This resulted in an unprecedented, multi- layered customer characterization with statements on typical characteristics and visits.

The analysis is founded on a study al-ready published by ECE concerning cus - tomer segmentation and its eight char-acteristic “shopper types.” This typifi-cation was applied specifically to the ECE centers and linked with data from more than 100,000 customer surveys in 130 ECE centers in 11 countries.

To learn more about the customers and their purchasing behavior, to identify specific strengths and potential weak-nesses of centers and their market posi - tioning, and to derive appropriate mea-sures for the optimization of the long-term strategy of the individual ECE centers.

For more information go to: www.ece.com/surveys

THE RESULT:

THE BASIS:

THE OBJECTIVE:

100,000 CUSTOMER INTERVIEWS

130 CENTERS

11 COUNTRIES

THE “AT YOUR SERVICE“ PILOTPROJECT AT AEZ:

IMPLEMENTED WITHIN

SHOPPER BEHAVIOR

THE NEW SERVICEINITIATIVE OF ECE

THESE MEASURES WILL BE

“SECRETS OF SHOPPING” NEW ECE STUDY ON

The “At your Service” pilot project at Alstertal Einkaufszentrum includes the upgrading of the restroom lobby areas as well as the installation of new relax lounge areas.

In some centers an improved signage system is part of “At your Service.”

1 0 1 1

C U S T O M E R F O C U S

New foodconcepts

Jonathan, let’s talk about food: What is your favorite dish?Oh, that’s hard to say, but at the moment, it is definitely food that is influenced by the Levant region. The one I come back to is a slow-grilled whole chicken from Bres-se in France, rubbed in sumac and grilled with lime and coriander, creating a Fatteh, which is served over rice with yoghurt. I am fascinated by ancient recipes brought right up to date and love the “clean tastes” of this region. I am getting hungry just talking about it!

Speaking of “hungry,” what are your goals as ECE’s new Global Head of Food Services?The challenge for me is to understand and provide what the guests to ECE centers want in the future from food and drink. It is important that we give these guests what they will enjoy and come back for. We want to excite and delight them, not just feed them. My goal is to offer a broad range of food services that suit every pocket and every experience.

You are still new to the company. If you look at the food services currently available at the ECE centers – what do you think? From what I have seen in the first weeks, ECE has definitely recognized the growing importance of food and beverages and changed focus on the importance of food and drink. We already have some very ex-citing and interesting dining options in development such as FoodSky in Europa

Passage and Foodtopia in MyZeil. And we also know that some of the main parts of our dining options need to change, includ-ing the traditional food court. The mar-ket is constantly moving forwards, so we have to keep moving to stay up to date.

It is by no way an exaggeration to call you a “food expert” since you are an educated and experienced chef. How often do you cook?Well, I don’t cook as often as I would like to, although I still enjoy working in the kitchen with colleagues and friends. But I think that it will actually even increase now I am at ECE. Many of the tenant partners are ex-cited to have a “food man” working with them and I have already received lots of invitations to innovation days, cooking sessions, and workshops. It is my first love and my biggest passion and we also get to eat our work, which is perfect!

Have you ever thought about opening your own restaurant, bar – or even a food truck?Of course, it is every person’s dream in the food service industry to own their own place, but I also have a very serious busi-ness head and so far, my head has won over my heart. The passion for doing this cannot guarantee success. I think I would run a beautiful little restaurant in the coun-try, with great simple food and a clean and comfortable place to stay. I think I like this idea of having “guests” not “customers,” so it will need to feel like I am asking people to come into my home.

Internationally renowned food service expert Jonathan Doughty joined ECE in July as the company’s new Global Head of Food Services. Here, he talks about his experiences and his goals at ECE, his favorite dish, and about opening his own restaurant.

In October, EssBar – a concept of the Tank & Rast Group – will open its new location in

Eu ropa Passage in Hamburg, thereby launching its first location in a shopping center. Innovative dishes, modern and fresh preparation, a healthy lifestyle, and distinctive designs turn shopping and breaks into a real experience.

Fresh, healthy, fast: Marché Mövenpick of-fers an authentic mar-

ket atmosphere and an experience for all five senses – with handmade food, high- quality ingredients, and live cooking. For its return to metropolitan areas, Marché Mövenpick is using its innovative, urban gastronomy concept at locations with a high-volume frequency. The first restau-rant at an ECE center is opening at Loom in Bielefeld this autumn.

“Our cooperation with ECE is partnership-oriented and strategically important. With a strong partner like ECE, we are hoping for a successful customer relationship and good business.”

Lothar Menge, Business Unit Manager City Concepts, Marché International

The American pre - mium burger chain

Five Guys is coming to Germany and is opening one of its first stores – and the first in a shopping center in Germany –in December, in Limbecker Platz Essen. The concept offers handmade burgers and fries, freshly prepared and of the highest quality and freshness, in over 250,000 possible combinations.

“Cooperating with ECE is an important step in our expansion to Germany. We have a strong partner at our side with ECE, who manages around 200 shopping centers. The location of the restaurant is one of the decisive factors. It is very important for us to be present in places where our target group likes to frequent.”

Jörg Gilcher, Head of Germany, Five Guys

The Finnish fresh-casu al burger concept F R I E N D S & B R G R S celebrat ed its pre - miere in Germany in

the new Food Sky at Europa Passage in Hamburg in September. Partnering with ECE, FRIENDS&BRGRS, which uses fresh ingre dients from its own production, opened its sixth restaurant and wants to expand further into Europe.

“We opened our first store in Germany in an ECE center because we want to be where people are, and eating great food is an im-portant part of a shopping day for a growing segment of people.”

Peter Fagerholm, CEO & Co-founder, FRIENDS & BRGRS

The classic food truck concept Vincent Vegan has opened its first brick-and-mortar restaurant in Food Sky in

Europa Passage in Hamburg. The concept is based on the hearty en-joyment of well-known fast food dishes, creatively put together with only vege-tables, and served with a certain portion of smoothness and love.

“We have chosen a location in the center because we are convinced that a concept like ours is ready for attractive, high-footfall locations.”

Christian Kuper, Founder & CEO, Vincent Vegan

TALKING FOODwith Jonathan Doughty

AN INDIVIDUAL CHOICE:

43% OF ALL F&B OPERATORS

AT ECE ARE INDEPENDENT TENANTS

17 mill. CUSTOMERS

VISITING ECE FOOD COURTS PER YEAR

=

NEW CHOICES ON THEMENU AT ECE

FRESH AND TASTY:

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F O O D & B E V E R A G E

INTELLIGENT QUARTERS HAMBURGConstruction work for the highest build-ing site in Hamburg’s HafenCity district is entering the home stretch. ECE and STRABAG Real Estate (SRE) are developing a complex consisting of three build-ings in the heart of the new city district: the 70-meter-high WATERMARK office tower with 18 stories, the seven- story SHIPYARD office building, and the FREEPORT residential prop -erty. Completion has been scheduled for spring 2018. Res taurants, cafés, and shops will be located on the central square of the quarter by the river.

ECE and STRABAG Real Estate are developing a seven-story property featuring two hotels in the Cathe-dral City of Cologne. The plans include a Motel One with more than 300 rooms and an Adina Apartment Hotel with 170 studios and apartments. The construction start has been scheduled for 2018, completion is expected for 2020.

ECE is teaming up with HSP Hamburg to build an international congress hotel with approximately 500 rooms and a conference hall for up to 1,300 attendants. The congress hotel will be a 4- to 5-star hotel. According to current planning, the architectural competition will start at the beginning of 2018, and the project could be completed by 2021. At the same time, the construction of the new Holiday Inn hotel at Lohsepark, also in Hamburg’s HafenCity district, is on schedule. The 4-star hotel located opposite HafenCity University boasts 268 rooms and a conference area for up to 300 attendants. Its completion has been scheduled for fall 2018. Union Investment has acquired the property from ECE for its institutional real estate fund.

In June, the topping-out ceremony took place for the new 25hours hotel in the new “Le Quartier Central” district, which has been developed by Aurelis. The 18-story hotel tower called “Das Tour” (“the tour”) has 200 rooms. A rooftop bar and a restaurant will be built on the two upper floors. The

hotel is owned by PATRIZIA Immobilien AG who had acquired the property for a real estate fund.

ECE has been further expanding its activities in the hotel real estate business with highlights in Hamburg, Cologne, and Düsseldorf.

Besides shopping centers, ECE develops, plans, and builds corporate headquarters, office buildings, industrial buildings, logistics centers, traffic properties, hotels, city quarters, and other highly complex building types. Our success recipe: ECE turns customer wishes into planning and construction tasks. This way we develop customized real estate properties – customized and suiting market needs.

MESSECITY KÖLN

A SERIES OF NINE HERMES LOGISTICS CENTERS: TWO

ECE SERVICES PROVIDED

PROPERTIES HAVE ALREADY BEEN COMPLETED

FOR ALL PROJECTS:

HAFENCITY HAMBURG

“LE QUARTIER CENTRAL” DÜSSELDORF

“Being commissioned to build the new congress hotel in Hamburg shows that we are continuing our successful work in the hotel real estate business. This new project highlight in a top location

in the Elbbrücken district fits well into the ECE property portfolio.”

Dr. Andreas Mattner, Managing Director of ECE’s Office, Traffic, Industries Division

FOUNDATION STONE FOR “MESSECITY KÖLN”At the end of June 2017, the project partner-ship of ECE and STRABAG Real Estate laid the foundation stone for the new MesseCity Co-logne complex in the presence of one Lady Mayor of Cologne Henriette Rieker. The vibrant new city district, which is currently being devel-oped on an area of 5.4 hectares, is located between the south entrance to the trade fair and ICE railway station Köln-Deutz and con-sists of six buildings that will house offices, restaurants, small retail units, and leisure op-tions. Zurich Insurance (offices boasting a GLA of 60,000m²), Motel One, and Adina Apartment Hotels have already signed leases. The con-struction sites 1 to 3, which will accommodate the Zurich head office, have already been sold to Warburg-HIH-Invest.

Efficient, cost-effective, and in a short period of time – within these parameters ECE is de-veloping a series of nine logistics centers for Hermes Germany all over the country. ECE is taking over all tasks related to the project – from the search and purchase of a suitable site, the planning and turnkey handover, as well as placing the property on the invest-ment market.For this major project, ECE has developed an elaborate prototype property consisting of a 10,000m² logistics facility and an adjacent office, building services, and social building

with a GLA of 2,900 m². Smaller versions of the prototype will be constructed at four sites. They will comprise a logistics area of 8,900 m² and 2,500 m² of ancillary areas.The first logistics centers situated in Bad Rappenau near Heilbronn (April 2017) and in Mainz (September 2017) have already been opened. The facilities in Ketzin near Berlin (at the end of October 2017) and in Graben near Augsburg (January 2018) are nearing completion. Three further logistics centers will be built in Hamburg, in Queis near Halle (Saale), and at Münster/Osnabrück airport

by 2019. Two more will follow in the Co logne and Dresden areas. All nine logistics centers are intended to meet the requirements of the gold certif-icate of the German Sustainable Building Council (DGNB). State-of-the-art heating technology, high insulation standards, and smart LED lighting, which reduces energy consumption by 35 percent compared to conventional lighting, are being used. In addition, a transportation management sys-tem will avoid empty trips and the standstill of trucks and swap bodies.

General planning, project development, project management, leasing and selling of the property

SPRING

2018IS THE COMPLETION

DATE FOR THE PROJECT

705,000 m2 OF LOGISTICS SPACE

COMPLETED

APPROX.

1,500HOTEL ROOMS

COMPLETED

APPROX.

1 mill. m2OF OFFICE SPACE

REALIZED

APPROX.

€600 mill. WILL BE INVESTED BY HERMES AND

ECE INTO THE NINE LOGISTICS

CENTERS

APPROX.

60 mill. OF SHIPMENTS WILL BE ABLE TO BE PROCESSED PER YEAR AND CENTER

(LARGE PROTOTYPE)

UP TO

200JOBS WILL BE CREATED PER

LOCATION

€1.5 bn CONSTRUCTION

AND PROJECT VALUE (NOT COUNTING THE SHOPPING

BUSINESS AREA)

APPROX.

€150 mill. WILL BE INVESTED INTO THE NEW CITY DISTRICT

BY ECE AND SRE

NEW HOTEL HIGHLIGHTSOUR CUSTOMERS“MADE BY ECE”

FOCUSED ON

More information on ECE’s service portfolio for commercial properties can

be found in the new brochure at: www.ece.com/customer-focus

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H O T E L S

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L O G I S T I C S

Europa Passage Hamburg

Löhr-Center Koblenz

Hallen am Borsigturm Berlin

MyZeil Frankfurt

Gesundbrunnen-Center Berlin

To ensure that a shopping center is up to date and remains interesting to customers and tenants, it needs to be modernized, refurbished, and developed further - proactively and with foresight. ECE is an expert in revitalizing, modernizing, restructuring, and extending shopping centers. The company has a deep understanding for setting trends and investing successfully into the future. Our current refurbishment projects are proof of this with modern design, attractive food areas, an excellent quality of stay, and innovative retail concepts.www.ece.com

FRESHLY REFURBISHED

PEP Einkaufs-Center Munich