The Future of ShoppingNewCo Session: 2:00 pm - 2:20 pmAli Bouhouch

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The Future of Shopping is

• Ubiquitous

• Social

• Personal

• Immersive

• Entertaining

• Convenient

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Ubiquitous: Virtual Shelves Everywhere

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Social: Influence and be Influenced by your Social Network

Personal: Targeted Contextualized Advertising

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Personal: Magic Mirror Gestural interfaces will transform dress shopping of the future

Source: Cisco

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Personal: Digital Changing Room

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Immersive: Holograms & Augmented Reality

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Immersive: Buy on the fly through visual and voice recognition

Source: Frog Design

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Entertaining: Shop from Your Favorite Show

Source: Sony/Delivery Agent

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Convenient: On-Demand Delivery

The Future Shopping Experience

Thank YouAli BouhouchSVP Client Serviceabouhouch@griddynamics.com(925) 331-7058

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Hot Omnichannel Trends

• Buy online, pickup anywhere

• Ship from store or supplier

• Mobile “In-Store” mode

• Endless aisle (everything, everywhere)

• Augmented reality shopping (using mobile)

• Internet of things (appliances placing orders)

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• Free in-store pickup at 7/11 or Staples stores for Amazon online orders.

Buy online, pickup anywhere – Amazon example

Source: amazon

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Mobile “In-Store” Mode – Assisted Shopping

Real-time store navigation

Product info inquiry

Get digital coupon by scanning

barcode

Receive promotion information

Source: Loyalty360

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Endless Aisle (Everything, Everywhere)

• Shared Inventory

• All items are available to all channels

• No channel specific inventory

• Fulfill online orders from stores

• Missing items in store are delivered to home

• Deliver new items directly from suppliers

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Augmented Reality Shopping (using mobile and wearables)

• Use mobile device to provide augmented data for

• Pricing

• Offers

• Ingredients

• Nutrition

• Recipes

• Alternatives

• Wearables are coming soon

• Google Glass

• Apple Watch

• Smart Cart

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• Low on Milk? Order Automatically via Tesco API

Source: tesco.com/groceries

Internet of Things (Appliances Placing Orders)

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Concluding Remarks

• Understand your role in fulfilling for omnichannel demand

• Build a strategy around your position in the value chain

• Contribute to better visibility, agility and responsiveness

• Be ready to participate in last-mile delivery

─ Smaller shipments

─ On-demand shipping

─ Shipping direct to the consumer

• Start manual, automate as you go

• Stay focused on the Customer Experience