Developing a Sport Marketing Strategy

Sports MarketingAssignment Two

Ehab, Ivna & Samuel

The Northern Spirit Academy

• Is a Newcastle United based community group that aims to bring young adults, teenagers and most specifically young children together.

• The innovation is to promote health, exercise, sport, friendship and community under the banner of Newcastle United.

The Northern Spirit AcademyDeveloping Our Market Idea

The Northern Spirit AcademyDeveloping Our Market Idea

• The program entails after school/work football, sport and activities available for everyone free of charge.

• By promoting our unique work shop free of charge is important to us as we believe that fans of Newcastle United and the people of northern England are special and we want to bring something back to the community.

• Our aim is to introduce the feeling of ‘one club, one city, one family’ to a wider range of fans and in particular our young fans.

Develop a Sport Market Strategy

Participation:

Our objective• is to increase the amount of members of Newcastle United

by up to 15% within two seasons.

Our aim• with our problem is to increase and promote Facebook ‘likes’

to over 600,000 by March 2014.

Develop a Sport Market Strategy

Performance:Our aim is massively aimed at improving consumer satisfaction with the club

• By having this new range of free activities at the fans disposal along with increased possibilities of meeting the players who we work with the Northern Spirit Academy from time to time will take fans satisfaction to another level

Promotion:

• We aim for our fans to relate to our club as a community of friends, together as one, forever aiming to connect with everyone in the north.

• It goes without saying our Academies range of healthy

activities well provide the club with a positive image of wellbeing and community.

this will increase fan and citizen awareness of a range of Newcastle United services

Develop a Sport Market Strategy

Profit:

We designed• this program to be a non-profitable academy exclusively

aiming to provide fans and the community with something in return for their untiring support over the decades.

• we will be looking at working with partners and additionally a range of potential sponsors.

To improve ratio of the cost to revenue.

• We firmly believe that with an increased consumer base, general sales will increase regardless.

Developing Our Sport Marketing Positioning

Newcastle have an extremely large fan base containing a substantial amount of passionate partisans.

• usually middle to lower class on the socio economic scale in terms of income and social class.

• Demographically they are predominately male based from the ages 35 up until 65 and geographically all coming from the same region in the north east England.

We believe the idea of promoting the black and white all over the world

• With millions worldwide watching the premier league of all ages and with Newcastle’s pedigree, history and current foreign players, this could be seen as a very profitable sector

Developing Our Sport Marketing Positioning

Target Market:• under 25’s and more specifically targeting children and families with

children.

The other two primary segmentations of focus are the geographic region of north east England and benefits, where it products features that are wanted, includes social, personal performance and health advantages.

our promotion is for absolutely everyone (in the north east) from every background from any family.

Gives Us• marketing focal points to exploit and achieve success in our goalsOur objective

Is bring the young generation to unite under the banner of the mighty black and white

army.