newcastle digital transformation
Post on 22-Oct-2014
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How can you digital technologies to improve
organizational performance?
Managing Information Systems
Lee SCHLENKER – [email protected]
Digital Transformation
Agenda
I. CHATII. The New World of WorkIII. Productivity todayIV. Digital WorkspacesV. The Building BlocksVI. The Value PropositionVII. Market metaphoresVIII. The value architect™IX. Conclusion and Perspectives
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What are the three major building blocks that are digitally transforming the customer experience? Can you give an example of each? Which examples do the authors give of transforming internal processes through process digitization? The article also suggests that digital strategies can transform corporate business models. What exactly is a business model and how can it be improved digitally? The authors argue that digital transformation requires strong leadership to drive change. Which level of leaders are they referring, and on what do they need to focus?
The Nine Elements of Digital Transformation
Let’s CHAT
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The New World of Work
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Economic transformation: The transformation from a manufacturing-based economy to a services-based economy now underway throughout the developed world will accelerate.
One World of Business. Political and economic dynamics are forging a single global market, a global workforce, global customers, partners, and suppliers.
Always On, Always Connected. The challenges of the “always on, always connected” world will be converting information into insights; managing time and staying focused on high priority tasks
Competing for Talent in a Shrinking Workforce: Because demographics show an aging, shrinking workforce in most of the developed world over the next 50 years, maximizing the productivity of the workers that are available is critical.
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Transformation
Limited
Pervasive
Time
Deg
ree
of e
cono
mic
impa
ct
Digital distributionand web strategy• Web strategy ande-commerce)• Creating efficiencythrough webstrategy (e.g.Government)
Digital transformation
• Mobile revolution• Social media• “Hyper digitization”• Power of the cloud and
crowd• Downstream & upstream
innovation• Organize without an
organization• New “currencies”• Internet of things• Analytics
2000sLate 1990s 2010s
Digital products (e.g., music,entertainment)
Digital distributionand web strategy• Web strategy ande-commerce• Creating efficiencythrough webstrategy
Digital transformationMobile revolution“Hyper digitization” Social mediaPower of the cloud and crowdDownstream & upstream innovationOrganize without an organizationNew “currencies”Internet of things Analytics
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What meaning do we attach to the data?
Frame
Cloud
Figure (s)
Oracle
Antonello da Messina
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Sam Marshall, ClearBox
The Digital Workspace
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Work (productivity)
• Harder, better, faster…• Mechanized productivity• Knowledge productivity• Continuous Productivity
Steven Sinofsky
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© Inforcentric Research, 2013
• A demarcation line between an Intranet and the Digital Workplace at the point where more specific work support is offered
• The stages are not defined by which functions are offered, but rather by how far the respective support offered goes
• This model tries to give a first impression about the changing composition of the technology portfolio required in each stage.
http://intranet-matters.de/resources/intranet-maturity-models/
Digital intermediation
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Services rather than software
Deloitte The digital workplace: Think, share, do
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Communication and Business IntelligenceCollaboration and CommunityServices and WorkflowStructure and CoherenceMobility and FlexibilityStrategic Alignment and ManagementOrganisational Readiness
© Digital Workplace Forum, 2013
Real time collaboration
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The Customer Journey
• What uniquely defines the persona of our customers?
• What is different about their customer journey?
• What are the touch points they frequent, how do they use them, and with what devices?
• What are their expectations, what do they value, and how do they define success?• How are they influenced, and by whom? How and whom do they in turn influence?
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Focusing on perceptions
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• Focusing on the evolution of people in the context of a Digital Workplace
(c) Philipp Rosenthal 2013 (@for_desire_it)
Everything is connected
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© 2011 MIT Center for Digital Business and Capgemini Consulting
The building blocks
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The Experience Economy
"Experience is knowledge, everything else is information"-- Albert Einstein
• Service economy – value comes from services embedded in the product
• Pine and Gilmore argued that differentiation today comes from creating “experiences”
• Starbucks, Michelin, Hermès, Apple• Companies provide “stages”,
managers are “actors”, customers are active “spectators”
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© 2011 MIT Center for Digital Business and Capgemini Consulting
The New World of Work
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Customer UnderstandingCompanies are starting to take advantage of previous investments in systems to gain an in-depth understanding of specific geographies and market segments
Top-Line GrowthCompanies are using technology to enhance in-person sales conversations.
Customer Touch PointsCustomer service can be enhanced significantly by digital initiatives
The Customer Experience
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Process DigitizationAutomation can enable companies to refocus their people on more strategic tasks
Worker EnablementIndividual-level work has, in essence, been virtualized — separating the work process from the location of the work
Performance ManagementTransactional systems give executives deeper insights into products, regions and customers, allowing decisions to be made on real data and not on assumptions
Transforming Operational Processes
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• Improve your understanding of the customer demand
• Improve the quality of the organizational response
• Improve the organization’s ability to measure the added value
The Sales process
Deloitte The digital workplace: Think, share, do
©2013 L. SCHLENKER
Digitally Modified BusinessesFinding ways to augment physical with digital offerings and to use digital to share content across organizational silos
New Digital BusinessesCompanies are also introducing digital products that complement traditional products
Digital GlobalizationCompanies are increasingly transforming from multinational to truly global operations
Transforming Business Models
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Moshi Monsters ?
The workplace
• Cecile Balmond – Informal• (Work) spaces aren’t bound by
technology but by vision• Rules aren’t boundaries, just
considerations• Vision, actors, events,
outcomes, gateways
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The Market Square
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The Market Town
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The Supermarket
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The Mall
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Design Your School
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• The vision - how will the Commons showcase your theme?
• The design - what types of equipment (furniture, supplies, technologies…) will support this vision.
• The events - which specific events (conferences, workshops, coffee breaks...) will be held ?
• The results - how do you recommend evaluating the results of your vision ?