Nov 26, 2019 10:00 GMT

Newbie - A Wallpaper Fairy tale

Continuing their successful collaboration, Boråstapeter and KappAhl’slifestyle brand Newbie will launch a new wallpaper collection in February2020. Designed for little sweethearts, Boråstapeter’s traditionalcraftsmanship, together with Newbie’s aesthetic expression, has resulted in afabulous collection of soft colours and 15 dreamy designs. The launchcoincides with Newbie’s 10th anniversary celebrations.

Newbie Wallpaper lets children tell stories about animals, nature and magicalplaces. About travel and fantastic adventures. About journeys by hot airballoon or wind-filled sails out on the seven seas. There are no boundaries tothe imagination – we can travel where we want, how we want and be who

we want. In the imagination lies a magic that surrounds us and rocks us tosleep.

“It has been a wonderful journey to work with these fabulous designs.Newbie’s gentle colour scale and design language are very similar toBoråstapeter’s timeless expressions, and fit beautifully in interior design” saysSissa Sundling, Head of Design, Boråstapeter.

The collection consists of 32 wallpapers which welcome the outside worldinto safe rooms, inspiring play and storytelling as well as restful sleep andcreating beautiful surroundings. The wallpapers are manufactured inBoråstapeter’s own factory in the textile city of Borås, where sustainabilitystands in focus. Production is entirely free from dangerous substances andcauses the least possible environmental impact. All the colours used arewaterbased and the paper comes from sustainable forestry in NorthernEurope.

Boråstapeter and Newbie share a common Western Sweden background andboth have their largest customer base in Scandinavia. With core values suchas sustainability, timelessness and quality, it felt natural to continue with thecollaboration which began last year with a small, limited edition wallpapercollection. Newbie Wallpaper will be available in Newbie stores as well as onkappahl.com and borastapeter.com from early February 2020.

Pictures and press materialHigh resolution images and press material can bedownloaded from an image bank found at borastapeter.com Username:welovewallpaper Password: welovewallpaper. For further information orsamples of wallpaper for photographing, you can also contact MonicaSödermalm, International Sales and Marketing assistant Boråstapeter AB, e-mail: monica.sodermalm@borastapeter.com

With inspiration from our Swedish heritage, We create wallpaper for allhomes

Boråstapeter is Sweden’s by far best-known and best-selling brand ofwallcoverings. Each year, we design and produce 7 collections at our plant inBorås before launching them virtually all over the world. Set against a classic,timeless background we continuously develop our brand to satisfy the

market’s interest in designs, colours and textures. Boråstapeter is part of theWA WallVision AB Group

https://www.borastapeter.com/en/

Contacts

Karin Boo WiklanderPress ContactPR & Content Manager Boråstapeterkarin.boo.wiklander@wallvision.se+46 704 58 64 47+46 33 23 64 46