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New Zealand Middle East Business Council v3

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Contents The Governments Economic Growth Agenda NZTE direction Middle East

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Our starting point is the Governments economic priorities

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The new Business Growth Agenda Lifting our export economy from 30% to 40% of GDP by 2025 Business Growth Agenda

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Can we find the high value food niche?

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Can we participate in the global supply of technology?

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How much of the $430 billion (!!) Australian mining/gas investment will come our way?

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Can we feed Middle Eastern demand for government services?

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Can we help meet growing global demand for health technology and services?

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Added value Production chain stages Manufacturing Supply chain Concept R & D Branding Design Sales / After Service Marketing Distribution Globalisation High Low Can we participate across the whole value chain?

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Kingdom of Saudi Arabia Le Cordon Bleu Who do we partner with, for what reason, and how?

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Contents The Governments Economic Growth Agenda NZTE direction Middle East

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2000 customers Crown entity, with private board 550 people (50% offshore) 36 international offices $150 million budget (+$33mill grants) Purpose: International growth Building businesses in NZ Partnering with businesses in market NZTE: key facts

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Unleash the international potential of New Zealand businesses to build the nations lasting prosperity NZTE Purpose Our Customers Grow... Bigger, Better, Faster NZTE Focus

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Our strategic framework

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*Figures are rounded to the nearest billion and are for exports of goods only. **NZTE customer numbers include service companies Source: Statistics New Zealand (generalised) 12,000 Export goods earnings, year to June 2011* $36 billion $5 billion $3 billion Companies $5-$25m Companies < $5m 460 *Figures are rounded to the nearest billion and are for exports of goods only. **NZTE customer numbers include service companies Source: Statistics New Zealand (generalised) NZTE is sharpening its focus 260 Companies earning >$25m Number of New Zealand exporters Focus 500 2000 NZTE CUSTOMERS

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and organising and rationalising services Services Suite - A toolkit of repeatable offers that support customers to grow bigger, better, and faster internationally. BETTER BUSINESS Business Basics Regional Business Partners Mentoring Incubators Nzte.govt.nz & Export News Business Development Better by Strategy Better by Design Better by Lean Leadership & Performance GELP International Business Awards Capital Solutions Visiting Investor Programme Strategic Investment Fund Better by Capital GLOBAL REACH Channels & Partners Pathways Path to Market Global Networks Beachheads KEA / WCNZ ICN Project Link Market Service Research In-market support NZ Central Country business training Trade Missions IGF DOMESTICMARKET GROWTH INTERNATIONALISATION

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Capital for growth Plugging the gap!!

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Progressing NZ Inc Country Strategies China, India, Australia, USA, Middle East, ASEAN MFAT are leading the NZ Inc country strategies

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Our international network

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New International Region Structure Europe Greater China: Mainland China, HK, Taiwan East Asia: Sth- East Asia, Japan, Korea AUSPAC: Australia, Pacific India, Middle East, Africa North America South America Note: Turkey included in Europe, Pakistan included in IMEA

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NZ Inc Roles and Responsibilities Regional Economic Development Partners Start ups Global-scale exporters MFAT Create ideas Turn ideas into value NZTE IncubatorsVIF ATI MBIE

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Contents The Governments Economic Growth Agenda NZTE direction Middle East

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NZ Inc Strategy Process BUSINESS INTERVIEWS IN-MARKET WORKSHOP BUSINESS WORKSHOPS MINISTERS PRODUCT TESTING/APPROVAL STRATEGY DRAFTING PREPARATION DATA ANALYSIS, ENVT SCAN, LIT REVIEW, AGENCY RESOURCES DEVELOP GOALS, PRIORITY ACTIONS, MINISTERIAL VISITS ERD, CABINET WE ARE HERE:

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25 NZ Inc. Strategy for the Middle East Food security Added value manufacturing and services Connections Political, defence, security The NZ Inc Strategy draft goals focus on:

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26 Customers in Middle East

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27 NZTE focus areas Customer Engagement Multi - customer activity NZ Inc. strategy (draft) Regional footprint MEBC construction mission, November 2012 xx Leveraging activities around Arab Health, January 2013 xxx High value F&B project (Gulf Food and Chef's competition) xxx G2G commercial partnerships xxx Expand Middle East Beachheads programme xx With MFAT, ramp up capacity in Saudi Arabia xx Establish new RD, Investment Manager xx

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Keep talking, keep listening Feedback welcome!