B r i d a l C o l l e c t i o n s S p r i n g & F a l l 2 0 1 2

SAREH NOURIN E W Y O R K

A B O U T S A R E H N O U R I

rowing up, Sareh Nouri dreamed of wedding dresses - the thought of beautiful, soft, plush white gowns which symbolized more than just fashion, held a dear place in her heart. She never realized it was possible to live a life designing such beauty. In fact, at her nuptials in 2009, her father joked in his speech about her ongoing obsession with wedding gowns. So perhaps it’s fate that the search for her own dress is what really set her down the path to create her own line.

As her wedding day approached, Sareh grew ever more frustrated, for she couldn’t find “the one” — a dress that was entirely sophisticated, tradi-tional, ethereal and elegant. In desperation, she decided to design her own gown.

Fortunately, Sareh had the technical background to back up her daring gamble: She’d graduated from George Mason University with a graphic design degree, so she understood how to work with patterns and layouts. A native of Iran, Sareh had been extremely successful in her design career utilizing traditional Persian art and her work on numerous commercial and nonprofit media ads had gotten her profiled in a number of publications. So she wasn’t just able to conjure up a nice dress, she was able to create the dress of her dreams.

Shortly thereafter, a move close to New York City allowed her to pursue her newfound career and passion in the bridal industry. The newlywed realized that, if she had trouble finding the perfect gown for her sensibili-ties, hundreds of other brides must, too. Following her stints working with a high-end bridal salon, modeling bridal gowns, collaborating with couture dressmakers and consulting one-on-one with brides-to-be, a new business was born. Today, in select US boutiques, Sareh is proud to unveil her labor of love, a collection that is not only romantic and feminine but timeless as well. Her couture designs consist of luxurious, fine imported French lace and Italian silk, a handmade production that is light, traditional and elegant for today’s modern bride.

“I believe finding a wedding dress is like finding a true friend; you should be able to trust it, never regret it, and whenever you see it… it should always make you smile.” - Sareh Nouri

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Rose Garden Strapless ball gown made of silk taffeta and silk organza, features

a sweetheart neckline with a pleated bodice with a chapel-

length skirt.

AutumnStrapless ball gown made of silk

taffeta and silk tulle, features a sweetheart neckline with a ruched bodice with a chapel-

length skirt.

IsadoraStrapless trumpet made of silk

organza and Chantilly lace features a sweetheart neckline

and crystal buttons on the back. Includes satin sash with lace

details.

White SwanStrapless ball gown made of

French alencon lace, Chantilly lace, silk organza, and silk tulle

with a sweetheart neckline. Includes ivory grosgrain sash

with lace details.

Queen VictoriaOff the shoulder full A-line made of silk satin and French alencon lace with covered buttons and a

chapel-length skirt.

NedaStrapless ball gown made of silk organza and silk organza details,

features a draped sweetheart neckline with a sweep train.

LaurindaIllusion neckline with

embroidered sleeves, silk georgette, silk tulle with

Swarovski crystals.

WilhelminaStrapless A-line sweetheart

made of silk tulle with French alencon lace with a chapel-

length skirt.

PriscillaKeyhole A-line made of silk

charmeuse and French alencon lace with a chapel-length skirt.

Detailed pearl buttons.

Rose MaryStrapless trumpet made of silk

taffeta, silk organza with ruched bodice, features a sweetheart neckline with a chapel-length skirt. Detailed pearl buttons.

WilhelminaStrapless A-line sweetheart

made of silk tulle with French alencon lace with a chapel-

length skirt.

GenevieveStrapless trumpet gown made of silk organza with ruched bodice, features a sweetheart neckline

with a chapel-length skirt. Detailed pearl buttons.

ScarletStrapless ball gown made of

alencon lace, silk satin skirt with feathered details which features a sweetheart neckline, a chapel-

length skirt and Swarovski crystals on bodice and skirt.

FarangisStrapless trumpet gown made of

guipure lace features a sweetheart neckline with a

chapel-length skirt with hand sewn Swarovski crystals.

CatherineFrench alencon lace, trumpet

with hand sewn Swarovski crystals, silk tafetta, covered

buttons.

MathildaFrench alencon lace, trumpet

gown, silk satin, covered buttons.

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