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Influencer marketing. Mobile first strategy. Purpose driven marketing. Data driven marketing. Finance & Operations Business Development & Sales Customer/ Client Experience Marketing, Digital/Social Media, PR & Communications Information Technology & Account Management Human Resources & Talent Management Manager CXO The only event that brings together Chief Marketing, BD, Sales, Strategy Officers and Executive Leadership spanning the professional services landscape for a highly interactive exchange of industry best practices and ideas. Let’s be honest the professional services landscape is fierce with competition. Whether you sit within a legal services, accounting/financial advisory, consulting or other type of professional services firm you are driven primarily by the following: Each thought leader has been pre-selected based on their experience and unique perspective on the current and future state of the professional services sector. How do I maintain the business I have? Continuously Evaluate, Benchmark & Measure Success Effectively mine for new business? 2017 Sessions Craft a sustainable plan for my firm's path forward? DEPLOYING SUCCESSFUL MARKETING AND BUSINESS DEVELOPMENT STRATEGIES IN AN ERA OF CONSTANT CHANGE WHO YOU WILL MEET AT GRO PRO 20/20 WHY JUST ATTEND A CONFERENCE WHEN YOU CAN BE PART OF AN EXPERIENCE TESTIMONIALS PRIOR PARTICIPANT JOB TITLES GRO PRO PARTICIPANT JOB FUNCTIONS INDUSTRIES AND FIRMS REPRESENTED AT GRO PRO NEW YORK CITY KRAMER LEVIN NAFTALIS & FRANKEL LLP PRODUCED BY PRODUCED BY JUNE 22, 2017 Chief Client Officer Practice Leader Chief Strategy Officer CXO Chief BD/ Sales Officer Chief Knowledge Management Officer Chief Marketing Officer Director of Marketing Chief Human Resources Officer Managing Partner Chief Digital Officer Accounting, Investment & Financial Services Firms Consulting & Litigation Support Ad Agencies & Digital Strategists Law Firms & Legal Services Construction, Architecture & Engineering Firms BENJAMIN GREENZWEIG Co-Founder/Co-CEO Momentum CHAIRMEN EMERITUS DOUG JOHNSON Founder & Managing Director Catapult Growth Partner Chief Marketing Officer, Deloitte Tax Deloitte Services LLP JOSH ZARKIN Group Marketing Manager HCL Technologies GIL WOLCHOCK Director of Sales, InterAction LexisNexis MICHAEL T. DALEY Global Chief Marketing Officer Cushman & Wakefield Chief Client Officer Orrick Herrington & Sutcliffe LLP Managing Director, Chief Strategist One North Interactive CHARLES BROWER Chief Marketing Officer Cognizant Business Consulting DAVID WORLEY Managing Director PwC Exec. Dir. & Chief Marketing Officer Navigant JEFF ANTAYA Partner, Chief Marketing Officer Plante Moran EDWIN BODENSIEK Chief Client Experience Officer Miles & Stockbridge Vice President, Client Services Exponent US Innovation Labs KPMG SPEAKERS AND ADVISORY BOARD MEMBERS In 2016, the global consulting market was worth more than 250 billion U.S. dollars. Statistics and facts on the consulting services industry in the U.S, Statista 17 Marketing Trends To Watch Out For In 2017 2017 Legal Tech Predictions, November 29, 2016, Disrupt Legal The CCO Council Annual Chief Customer Officer Study, Chief Customer Officer Council “Congratulations on a content-rich agenda and speakers’ list! This is one of the few opportunities available to participate in a highly relevant conference…. It is a pleasure to learn from, and network with, other professional services firms. But it is also fantastic to hear different voices and smarter content.” To register visit GroPro2020.com/registration or email [email protected] RESERVE YOUR SPACE TODAY FOR GRO PRO 20/20! “The engagement of the participants was robust, and their insights and experience-sharing was as valuable as the prepared content from the speakers. I welcome any opportunity to participate in Gro Pro events. The value I took away from the past two days exceeded my expectations.” More Tech Savvy Lawyers. 2017 will see an even higher adoption rate because more tools will be available in 2017 and law firm structures are changing. The chief customer officer (CCO) is becoming a staple of modern business: 22% of Fortune 100 companies and 10% of Fortune 500 companies have adopted the role. LIFE’S A PITCH: An Analytical Look at Why Clients Buy Professional Services PROCUREMENT AND PROFESSIONAL SERVICES Exploring the Changing Dynamics of an Evolving Buyer AI, Automation, Technology and IT as a Solve for Streamlining and More Efficiently Delivering Client Service FOCUS ON THE CLIENT JOURNEY: Client Experience as a Differentiator and Business Driver ORG DESIGN & HUMAN CAPITAL MANAGEMENT: Insights for Maximizing Internal Resources to Best Maximize Revenue & Drive Efficiency What’s New in Professional Services Digital Innovation Fortune 500 Fortune 100 22% 10% Partner/Principal Marketing/Sales First Chair Department Head / VP 23% 19% 9% C-Suite 33% 9% 43% Bring just one peer along with you to an event and the pair receive a discount! * Bring one peer (group of 2 in total) and both receive 10% off registration. * Bring two peers (group of 3 in total) and all three receive 15% off registration. * Bring three peers or more (group of 4 in total) and everyone receives 25% off registration. % DISCOUNT THANK YOU TO OUR 2017 PARTNERS FOUNDING SPONSORS SUPPORTING SPONSOR HOSTING SPONSOR MEDIA PARTNERS Gro Pro Attendee Gro Pro Attendee PRODUCED BY PRODUCED BY EVP Enterprise Accounts Miller Heiman Group ROBERT GERARDI Chief Marketing & BD Officer Stout Risius Ross KATHERINE D’URSO Chief Client Development Officer WilmerHale ED KELLER DAMON JONES SANDY SCEARCE LUTTON Chief Revenue Officer Washington Speakers Bureau ANGELA MEYER BRIAN MISKE KELLY NELSON KALEV PEEKNA SHANNON PROWN Director of Business Development and Marketing Morgan, Lewis & Bockius LLP ERIN STONE DIMRY Chief Client Development Officer DLA Piper CATHERINE ZINN ASSOCIATE SPONSOR

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Page 1: NEW YORK CITY - Gro Pro 20/20gropro2020.com/wp-content/uploads/2017/04/GroPro-2020-Brochure-4_LD.pdfNEW YORK CITY KRAMER LEVIN NAFTALIS & FRANKEL LLP PRODUCED BY PRODUCED BY JUNE 22,

In�uencer marketing. Mobile �rst strategy.Purpose driven marketing.Data driven marketing.

Finance & Operations

Business Development& Sales

Customer/ClientExperience

Marketing,Digital/Social Media, PR & Communications

Information Technology& Account Management

Human Resources& Talent Management

Manager

CXO

The only event that brings together Chief Marketing, BD, Sales, Strategy O�cers and Executive Leadership spanning the professional services landscape for a

highly interactive exchange of industry best practices and ideas.

Let’s be honest the professional services landscape is �erce with competition. Whether you sit within a legal services, accounting/�nancial advisory, consulting or other type of professional services �rm you are driven primarily by the following:

Each thought leader has been pre-selected based on their experience and unique perspective on the current and future state of the professional services sector.

How do I maintain the business I have?

Continuously Evaluate, Benchmark

& Measure Success

E�ectively mine for new business?

2017 Sessions

Craft a sustainable plan for my �rm's

path forward?

DEPLOYING SUCCESSFUL MARKETING AND BUSINESS DEVELOPMENT STRATEGIES IN AN ERA OF CONSTANT CHANGE

WHO YOU WILL MEET AT GRO PRO 20/20

WHY JUST ATTEND A CONFERENCE WHEN YOU CAN BE PART OF AN EXPERIENCE

TESTIMONIALS

PRIOR PARTICIPANTJOB TITLES

GRO PRO PARTICIPANT JOB FUNCTIONS

INDUSTRIES AND FIRMS REPRESENTED AT GRO PRO

N E W Y O R K C I T YKRAMER LEVIN NAFTALIS & FRANKEL LLP

PRODUCED BY PRODUCED BY

JUNE 22, 2017

ChiefClient O�cer

Practice LeaderChief

Strategy O�cer

CXO

Chief BD/Sales O�cer

Chief Knowledge

Management O�cer

Chief Marketing

O�cer

Director of Marketing

Chief Human Resources

O�cer

Managing Partner

Chief DigitalO�cer

Accounting, Investment &

Financial Services Firms

Consulting & Litigation

Support

Ad Agencies &

Digital Strategists Law

Firms & Legal Services

Construction, Architecture &

Engineering Firms

BENJAMIN GREENZWEIGCo-Founder/Co-CEO

Momentum

CHAIRMEN EMERITUS

DOUG JOHNSONFounder & Managing Director

Catapult Growth Partner

Chief Marketing O�cer, Deloitte TaxDeloitte Services LLP

JOSH ZARKINGroup Marketing Manager

HCL Technologies

GIL WOLCHOCKDirector of Sales, InterAction

LexisNexis

MICHAEL T. DALEYGlobal Chief Marketing O�cer

Cushman & Wake�eld

Chief Client O�cer Orrick Herrington & Sutcli�e LLP

Managing Director, Chief Strategist One North Interactive

CHARLES BROWERChief Marketing O�cer

Cognizant Business Consulting

DAVID WORLEYManaging Director

PwC

Exec. Dir. & Chief Marketing O�cerNavigant

JEFF ANTAYAPartner, Chief Marketing O�cer

Plante Moran

EDWIN BODENSIEKChief Client Experience O�cer

Miles & Stockbridge

Vice President, Client Services Exponent

US Innovation LabsKPMG

SPEAKERS AND ADVISORY BOARD MEMBERS

In 2016, the global consulting market was worth more than 250 billion U.S. dollars. Statistics and facts on the consulting services industry in the U.S, Statista

17 Marketing Trends To Watch Out For In 2017

2017 Legal Tech Predictions, November 29, 2016, Disrupt Legal The CCO Council Annual Chief Customer O�cer Study,

Chief Customer O�cer Council

“Congratulations on a content-rich agenda and speakers’ list! This is one of the few opportunities available to participate in a highly relevant conference…. It is a pleasure to learn from, and network with, other professional services �rms. But it is also fantastic to hear di�erent voices and smarter content.”

To register visit GroPro2020.com/registration or email [email protected]

RESERVE YOUR SPACE TODAY FOR GRO PRO 20/20!

“The engagement of the participants was robust, and their insights and experience-sharing was as valuable as the prepared content from the speakers. I welcome any opportunity to participate in Gro Pro events. The value I took away from the past two days exceeded my expectations.”

More Tech Savvy Lawyers. 2017 will see an even higher adoption rate because more tools will be available in 2017 and law �rm structures are changing.

The chief customer o�cer (CCO) is becoming a staple of modern business: 22% of Fortune 100 companies and 10% of Fortune 500 companies have adopted the role.

LIFE’S A PITCH: An Analytical Look at

Why Clients Buy Professional Services

PROCUREMENT AND PROFESSIONAL SERVICES

Exploring the Changing Dynamics of an Evolving

Buyer

AI, Automation, Technology and IT as a Solve for Streamlining

and MoreE�ciently Delivering

Client Service

FOCUS ON THE CLIENT JOURNEY:

Client Experience as a Di�erentiator and

Business Driver

ORG DESIGN & HUMAN CAPITAL MANAGEMENT:

Insights for Maximizing Internal Resources to Best Maximize Revenue & Drive

E�ciency

What’s New in Professional Services

Digital Innovation

Fortune 500

Fortune 10022%

10%

Partner/Principal

Marketing/Sales First Chair

Department Head / VP

23%

19%

9%

C-Suite 33%

9%

43%

Bring just one peer along with you to an event and the pair receive a discount!

* Bring one peer (group of 2 in total) and both receive 10% o� registration.* Bring two peers (group of 3 in total) and all three receive 15% o� registration.* Bring three peers or more (group of 4 in total) and everyone receives 25% o� registration.

%DISCOUNT

THANK YOU TO OUR 20 17 PARTNERS

FOUNDING SPONSORS

SUPPORTING SPONSOR

HOSTING SPONSOR MEDIA PARTNERS

Gro Pro Attendee Gro Pro Attendee

PRODUCED BY PRODUCED BY

EVP Enterprise Accounts Miller Heiman Group

ROBERT GERARDIChief Marketing & BD O�cer

Stout Risius Ross

KATHERINE D’URSOChief Client Development O�cer

WilmerHale

ED KELLER

DAMON JONES

SANDY SCEARCE LUTTONChief Revenue O�cer

Washington Speakers Bureau

ANGELA MEYER BRIAN MISKE

KELLY NELSON KALEV PEEKNA SHANNON PROWNDirector of Business Development

and MarketingMorgan, Lewis & Bockius LLP

ERIN STONE DIMRYChief Client Development O�cer

DLA Piper

CATHERINE ZINN

ASSOCIATE SPONSOR