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New Year Resolutions THE FACTS 45% of Brits who gave up on their New Year resolutions said it took them less than 2 weeks to revert back to their old habits Why?... 64% loss of willpower 30% too busy 23% too hard 1 in 3 of Brits will make a new year resolution 16% Socialise more 53% Get into shape 37% Save money Source: https://www.paymentsense.co.uk/blog/the-fall-of-new-years-resolution-survey-infographic/, https://www.bidvine.com/blog/2017-new-years-resolutions-in-the-uk/ , New Year Pulse Poll 2017 15% Be nicer 15% Give up certain food 1 in 10 plan to quit social media in the new year 2 in 5 of Brits feel more anxious about Brexit as we edge closer to the New Year Millennials held out the longest – they lasted an average of 15 days before giving up on their 2017 goals. What makes a good new year resolution? 58% achievable 63% realistic 44% attainable

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Page 1: New Year New You 2018 - d212k0qo5yzg53.cloudfront.net...New Year Resolutions Tools to achieving your New Year Resolution Benefits to having a New Year Resolutions New Year Resolutions

New Year ResolutionsTHE FACTS

45% of Brits who gave up on their New Year resolutions said it took them less than 2 weeks to revert back to their old habits

Why?...

64% loss of willpower

30% too busy

23% too hard

1 in 3of Brits will make a new year resolution

16% Socialise more

53% Get into shape 37% Save money

Source: https://www.paymentsense.co.uk/blog/the-fall-of-new-years-resolution-survey-infographic/, https://www.bidvine.com/blog/2017-new-years-resolutions-in-the-uk/ , New Year Pulse Poll 2017

15% Be nicer 15% Give up certain food

1 in 10 plan to quit social media in

the new year

2 in 5 of Brits feel more anxious

about Brexit as we edge closer to the New Year

Millennialsheld out the longest –

they lasted an average of 15 days before giving up on their 2017 goals.

What makes a good new year resolution?

58% achievable

63% realistic

44% attainable

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Imagine being able to keep fit while chasing down bad guys or working on a secret mission deep in the jungle – amazing. Well, the fitness industry say that 2018 is set to be the beginning of a new trend of Virtual Reality (VR) fitness. Xbox and Nintendo (Wii) already offer VR fitness through their consoles and games but we could see VR machines readily available in gyms for social exercising.

Government guidelines suggest that adults should exercise for at least 30 minutes, 5 days a week. However, a poll by Ukactiverevealed that only 12% of people are actually aware of how much exercise they need. The VR fitness trend is set to become popular by distracting participants from exercise, making working out ‘fun’. While many complain they don’t have time to incorporate fitness into every day life, the VR fitness trend could nip excuses in the bud.

Lara Croft - eat your heart out!T rend Watch: VR Fi tness

43%feel they don’t have

enough time to exercise

45% of Brits said they were

interested in tech based fitness innovations

22% of our readers

have tried virtual reality fitness (including Xbox Kinect and Wii Fit)

Source: http://ffmag.com/fitness-trends-2018/, https://squatwolf.com/blog/fitness-trends-2018/, Metro Quickie Poll Health and Fitness 2017, http://www.telegraph.co.uk/news/2017/09/24/people-spend-time-sitting-toilet-week-exercising-study-finds/, TGI Clickstream GB 2017 Q3 (Apr 2016 - Mar 2017)_S01

49% of our readers

like to look after their health to improve their appearance

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Source: http://lodgingmagazine.com/survey-provides-insight-into-2018-travel-trends/, TGI Clickstream GB 2017 Q3 (Apr 2016 - Mar 2017)_S01

More people than ever before are travelling and exploring the world. As a nation we’re becoming more adventurous and thirsty for new, exciting cultural experiences. Instagram and Facebook are jam-packed with snaps of beautiful beaches and authentic street food from eager travelers.

Travel trends are varied. Popular culture is shaping one trend; growing numbers of people are visiting the fantastic locations from their favourite films and Netflix shows. Another trend sees travelers eager to tick destinations off their bucket list, in their search of adventure. Nostalgia encourages people to returning to familiar destinations, reliving memories from childhood holidays.

The travel bug may also be closer to home with Lonely Planet naming the UK as a top destination for next years travel.

The travel bug 45% have a travel bucket list for

2018

T rend Watch: Around the World

44% of 18-24 are interested

in returning to a childhood family

holiday destination

82% aim to tick one or more

off their destination bucket list next year

26% of travelers look to popular culture for

travel inspiration, i.e. TV/film locations and

music videos

Average expenditure

on hols

+£274more than

GB ave

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Source: https://www.harpersbazaar.com.au/culture/how-to-quit-social-media-6235, Pulse Poll Oct 2017, Huddle Mail Advertising 2017, TGI Clickstream GB 2017 Q3 (Apr 2016 - Mar 2017)_S01

We have become a generation obsessed with uploading pictures of our food, tagging ourselves at quirky bars and ‘stalking’ ex-partners and colleagues on social media. But that obsession might be about to turn a corner. 2018 is set to become the year we say goodbye to intense social media use.

And it’s about time. NHS findings show that heavy social media use can cause anxiety, depression, poor attention span, and negatively impact relationships and body image. And this damage is starting to put people off obsessive use.

Forbes (2014) reveal that while the world is totally technologically connected, people feel disconnected from one another. With the social media cleanse comes a wave of nostalgia, where we want to be transported back to the 90s where we didn’t have Wi-Fi and actually talk to each other.

The big cleanse T rend Watch: Bye Social Media

46% of adults say they

couldn’t live without their phone

90% report that they never leave home without

their phone

1 in 3 feel anxious when they can’t find their phone

83% of our readers

have used Facebook in last 4 weeks

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Source: : ComRes: Dec 2016 | Google Trends | M.A.D.I 2016

New Year at Mail OnlinePOPULAR CONTENT

Top Themes

How to make Realistic New Year Resolutions

Tools to achieving your New Year Resolution

Benefits to having a New Year Resolutions

New Year Resolutions

Number of articles

Number of article views

Dieting & Exercise

Number of articles

Number of article views

29

79

800k

5.5m

Top 3 ArticlesCost effective diets to shift

festive pounds- 475,675

New Year food trends – 467,479

Resolutions to boost relationships

– 161,909

1st-3rd of January detox and diet searches peak during this period

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18-24

25-34

35-44

45-54

55-64

65+

Our health and fitness content is predominantly read by

women aged between 18-54. They also love our reality TV and travel content. Their

favourite celebrities include TV presenter turned health guru

Fearne Cotton and Holly Willougbhy.

They are more likely to be online on mobile devices in the early hours, and more likely to be found on desktop devices

a lunchtime.

AUDIENCE PROFILER: HEALTH & FITNESS

Source: MADI 2017 - *Audience Profiler Health and Fitness: 1,701,756

101

104

109

120

127

Pets

Home DIY

Shoes

Discounts

Air Travel

104

108

117

131

140

Accessories

Arts & Crafts

Shoes

Childrens Fashion

Appliances

MOL – Time of Day MOL – Day of Week

SKIMLINKS – Intent to buy

39

77

118

140

157

Male 18+

Male 25-49

Male 18-24

Female 18-24

Female 25-54

119

120

130

163

200

Food and Cooking

Family Travel

Film Lovers

Celeb Obsessed

TV & Reality Stars

147

152

157

159

160

Rosie Hunt W

Holly Willoughby

Lauren Goodger

Kate Winslet

Fearne Cotton

110

111

118

121

130

Tesco

Netflix

Waitrose

House of Fraser

Amazon

MOL – Content readComScore – Demographics

MOL – Celebrities Visual DNA – Brand

This audience are more likely to be online on their mobiles and tablet in the morning

This audience are more likely to be online on PCs at lunchtime

Mon

Weds

Thurs

ADD This – Social Bookmarks

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2018 trends to help us stick to our goalsThe new year will see a heavy focus on VR fitness to draw us in to

having fun while exercising. The travel trend of making a bucket list and giving us something to focus and look forward to, and ditching

social media to encourage us to be more social.

1 in 3 will make a New Year

Resolution. Getting into shape and saving money are top

resolutions made

The Summary

Sticking to resolutions are hard!But we are realistic and tend to choose goals that we think are

achievable