8/3/2019 New Year, New Challenge, New Image for AmrAsia Film Festival 2012

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Montreal 18 January

New Year, New Challenge, New Image

for AmrAsia Film Festival 2012

MONTRAL, Jan. 17, 2012 - For its third edition, the AmrAsia Film Festival

announces the launch of the Smartphone Film Challenge, alongside the returning,well-received National Video Portrait Competition. The two events will be announcedon March 9th at the SAT. Profiting of this occassion, the festival will also introduce thenew AmrAsia logo and the festivals 2012 poster, designed by graphic artist LaBehr.

The first launch of the Smartphone Film Challenge in Montral invites the public toexplore and expand their definition of cinema. Using a daily communication device,the smartphone, participants in the challenge will record and edit a short video

(maximum of 4 minutes) on a given theme, which will be provided at the openinggala on March 1st, 2012. Registration closes on February 15th.

This year also marks the fourth year of Cin-Asies popular National Video PortraitCompetition. The competition will collect over twenty competing short video worksshot across Canada and present them together during the festival. Past editions ofthis competition have discovered many emerging talents in the industry, includingNguyen-Anh Nguyen, Jason Karmen, and Julie Corbeil. Cin Asie will continue tosupport these young talents by encouraging them to keep showcasing their works at

the AmrAsia Film Festival. This years Video Portrait theme is Family. Registrationcloses on February 10th.

The AmrAsia Film Festival focus on promoting the best of Asian films and Asian-Canadian production in Canada. This year, the festival will reveal its new permanentlogo and a stylish poster that presents a modern interpretation of Asian heritage.Both the poster and logo are the work of graphic artist, La Behr. Before working withAmrAsia, La Behr collaborated with well-established organizations such as LesRencontres Internationales du Documentaire de Montral (RIDM), ARTV, andInfopresse.

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I was interested in the Canadian-Asian cultural mix of AMRASIA. I faced thechallenge of combining the two notions into one unified concept. The AMRASIAbrand uses classic American typography, transformed to acknowledge the Asianidentity in a way that is unexpected and immediately arouses our curiosity.- LaBehr

The AmrAsia Film Festival is organized by Cin-Asie, a non-profit organization basedin Montral which has worked over 16 years for the promotion and proliferation ofAsian and Asian-Canadian cinema. The festival celebrates the diversity of Asianculture, and includes some of the most exciting productions that have come out ofAsia and Canada over the past year. For more information,

Source :

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