new worlds new consumers new ways of working by mark raison june 2010
DESCRIPTION
Insights on evolution of the world economy, the new consumer and innovation today.TRANSCRIPT
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New WorldsNew ConsumersNew Ways of Working
by Mark Raison
Creativity consultant at Yellow Ideas
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Success= ?
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Success=
Uniqueness
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In search of the Blue Ocean
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How fabulous it is to be unique!
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3 main areas
New WorldsNew CustomersNew Ways of Working
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The New World is an incredible set of oxymorons
An oxymoron is the combination of two contradictory words
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Long-term Short-term Innovation Daily pressureGrowth Eco-sustainabilityProfitability Social responsibilityGlobal company Local expectations
The New World’s oxymorons
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Op
port
un
itie
s
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Op
port
un
itie
s
LogisticsLogistics
New marketsNew markets
Longer lifeLonger life
E - collaborationE - collaboration
Creative citiesCreative cities
G - marketingG - marketing
New materialsNew materials
Social networksSocial networks
Eco DesignEco Design
Post pop culturePost pop culture
Edgy techEdgy tech
Etc., etc., etc., …Etc., etc., etc., …
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The New Consumer is a changing oxymoron
Yes!No!
Never!
Now!
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EXCLUSIVE
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EXCLUSIVE
FOLLOWER
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I’m unique!
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REALISTIC
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REALISTIC
DREAMER
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Make me
dream
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Make me
dreamwith a
solid realism
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SLOW
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SLOW
SPRINTER
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LOYAL
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LOYAL
EXPERIMENTER
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Comparison & personalization
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New Ways of
Working
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Understanding
innovation’strue nature
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FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
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FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
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BY NATUREINNOVATION IS …
Iterative
Intangible
Serendipitous
Playful
FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
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How can we come up with radical ideas?
2 secrets
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1. Think theopposite!
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2. Start with the impossible!
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It’s the future because it’s impossible!
Ross Lovegrove
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The impossible existsto be challenged!
Mark Raison
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A KEYNOTEA KEYNOTEBy Mark RaisonBy Mark Raison
Creativity consultantCreativity consultantYellow IdeasYellow Ideas
www.yellowideas.comwww.yellowideas.comwww.markraison.comwww.markraison.com
www.yellowbymartina.comwww.yellowbymartina.com
[email protected]@yellowideas.com
Yellow Ideas, your creative partner all over the worldYellow Ideas, your creative partner all over the world