new work environments - and organisation of work context, rationale, content, instruments wp...

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New work environments New work environments - and organisation of work - and organisation of work Context, rationale, Content, Instruments Context, rationale, Content, Instruments WP 2003-2004 WP 2003-2004 Bror Salmelin, Bror Salmelin, Head of Unit Head of Unit European Commission, IST programme European Commission, IST programme New Working Environments New Working Environments ([email protected]) ([email protected])

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New work environmentsNew work environments- and organisation of work- and organisation of work

Context, rationale, Content, Instruments Context, rationale, Content, Instruments WP 2003-2004 WP 2003-2004

Bror Salmelin,Bror Salmelin,Head of UnitHead of Unit

European Commission, IST programme European Commission, IST programme New Working EnvironmentsNew Working Environments([email protected])([email protected])

Outline of presentationOutline of presentation

IST within FP6IST within FP6– Structure and budgetStructure and budget

The IST PriorityThe IST Priority– Objectives, vision & contentObjectives, vision & content

IST workprogramme 2003-2004 IST workprogramme 2003-2004 – Main features Main features – Focus and prioritiesFocus and priorities– Roadmap of calls and budgetsRoadmap of calls and budgets

FP6 Instruments in ISTFP6 Instruments in IST– Reminder of new and traditional instrumentsReminder of new and traditional instruments– ExamplesExamples

Applications in e-business and e-workApplications in e-business and e-work

ERA-a new context for EU supported RTDERA-a new context for EU supported RTD

Moving to a European level Research policyMoving to a European level Research policy– Strengthen co-operation between National and EU ActivitiesStrengthen co-operation between National and EU Activities– Improve links between National and EU policies and schemesImprove links between National and EU policies and schemes– Supports enlargementSupports enlargement– Development of a “shared vision” on EuropeanDevelopment of a “shared vision” on European RTD RTD– Potential for co-funding arrangementsPotential for co-funding arrangements

FP6 is a major instrument to realise ERAFP6 is a major instrument to realise ERA

RealisingRealising ERA will require ERA will require– New thinking: more strategic and goal orientedNew thinking: more strategic and goal oriented– New approach: concentration, critical mass and flexibilityNew approach: concentration, critical mass and flexibility– New scope: taking account of the international dimension of RTDNew scope: taking account of the international dimension of RTD

(greater awareness of who’s doing what)(greater awareness of who’s doing what)– New instruments: Integrated Projects (IPs) & Networks of Excellence New instruments: Integrated Projects (IPs) & Networks of Excellence

(NoEs)(NoEs)

FP6 is not business a

s usual!

FP6 is not business a

s usual!

The components of FP6The components of FP6

INTEGRATING EUROPEAN RESEARCH

PRIORITY THEMATIC AREAS ANTICIPATING S/T NEEDS

Research for policysupport

Frontier research,unexpecteddevelopments

Specific SME activities

Specific international cooperation activities

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JRC activities

STRUCTURING THE ERASTRENGTHENING THE

FOUNDATIONS OF ERA

Researchandinnovation

Humanresources &mobility

Researchinfrastructures

Science andsociety

Coordinationof researchactivities

Developmentof research/innovationpolicies

FP6 Budget breakdownFP6 Budget breakdown

Focussing and IntegratingFocussing and Integrating– Genomics Genomics 22552255 M€M€– Information Society TechnologiesInformation Society Technologies 36253625 M€M€– Nanotechnologies, int.. Nanotechnologies, int.. 13001300 M€M€– Aeronautics and spaceAeronautics and space 10751075 M€M€– Food quality and safetyFood quality and safety 685 685 M€ M€ – Sustainable developmentSustainable development 21202120 M€M€– Citizens and governance ..Citizens and governance .. 225 225 M€M€– Anticipation of S&T needsAnticipation of S&T needs

• Anticipating needsAnticipating needs 555 M€555 M€• SMEsSMEs 430 430 M€M€• Specific INCOSpecific INCO 315 315 M€M€

16270 M€

~200M€ for GEANT/GRID

~100M€ for GEANT/GRID

Strengthening ERA foundationsStrengthening ERA foundations 320 320 M€M€

Joint Research CentreJoint Research Centre 760760M€M€

Structuring ERAStructuring ERA– Research and InnovationResearch and Innovation 290 290 M€ M€ – Human resourcesHuman resources 15801580 M€M€– Research InfrastructuresResearch Infrastructures 655 655 M€M€– Science/SocietyScience/Society 80 80 M€M€

----------> 400 M€ IST “fair share”

IST in FP6 - objectives & strategy IST in FP6 - objectives & strategy

Main objectivesMain objectives– Establishing Europe’s leadership in the technologies at the Establishing Europe’s leadership in the technologies at the

heart of the knowledge economy and societyheart of the knowledge economy and society– Strengthening Europe’s competitiveness & technology baseStrengthening Europe’s competitiveness & technology base– Building the information and knowledge society for ALLBuilding the information and knowledge society for ALL

StrategyStrategy– Concentration and focus, building critical massConcentration and focus, building critical mass– Visionary, forward looking (longer term / high risk)Visionary, forward looking (longer term / high risk)– Combine flexibility with greater speed in implementationCombine flexibility with greater speed in implementation– Scope of activities: Core technologies & “pull-through” Scope of activities: Core technologies & “pull-through”

applicationsapplications

Lisbon objectives and eEurope as context!Lisbon objectives and eEurope as context!

The IST visionThe IST vision

Bringing the users, “people”, to the foreground…..Bringing the users, “people”, to the foreground…..….. to the “centre of our attention” ….. to the “centre of our attention”

– building trustful technologies for the background (almost invisible)building trustful technologies for the background (almost invisible)– Making technology “adapt” to people and business needsMaking technology “adapt” to people and business needs

Moving to an era where …..Moving to an era where …..““Our surrounding is the interface’ to IST applications & services”Our surrounding is the interface’ to IST applications & services”

Exploring beyond “the PC, screens & keyboard interfaces”... Exploring beyond “the PC, screens & keyboard interfaces”...

Enabling multi-sensorial dialogues …..Enabling multi-sensorial dialogues …..– supported by computing & networkingsupported by computing & networking– ‘‘everywhere’, embedded in everyday objectseverywhere’, embedded in everyday objects

(e.g: furniture, clothes, vehicles, smart materials, …)(e.g: furniture, clothes, vehicles, smart materials, …)

Future & Emerging TechnologiesFuture & Emerging Technologies

More exploratory and visionary research More exploratory and visionary research

Helping new IST-related S&T fields and communities to Helping new IST-related S&T fields and communities to emerge emerge

Complementary toComplementary to– other IST strategic objectivesother IST strategic objectives

– other FP6 ‘Anticipating S&T needs / frontier research’ other FP6 ‘Anticipating S&T needs / frontier research’ (new fields / multidisciplinary work)(new fields / multidisciplinary work)

Open scheme: openess to unforeseeable ideasOpen scheme: openess to unforeseeable ideas

Proactive initiatives: critical mass where focus is neededProactive initiatives: critical mass where focus is needed– e.g. ‘beyond robotics’, ‘complex systems research’e.g. ‘beyond robotics’, ‘complex systems research’

GEANT + GRIDs in FP6GEANT + GRIDs in FP6

GÉANTGÉANT

InternationalInternational

GRIDsGRIDs

Test-bedsTest-beds

10Gigabit/s, 10Gigabit/s, EU + NASEU + NAS

MediterraneanMediterranean& Latin America& Latin America

Initial pilotsInitial pilots

IPv6,IPv6,Quality of ServiceQuality of Service

FP5 resultsFP5 results

100+ Gigabit/s, Terabit/s,100+ Gigabit/s, Terabit/s,- progressive inclusion in schools- progressive inclusion in schools

Global connectivityGlobal connectivity

Large scale GRIDs platformsLarge scale GRIDs platforms(virtual communities)(virtual communities)

Next Generation Internet solutionsNext Generation Internet solutionsfor the Research Communityfor the Research Community

FP6 goalsFP6 goals

Human Capital/Marie Curie - FHuman Capital/Marie Curie - F

Mission (adapted from Old F5):Mission (adapted from Old F5): Improving the use of human capital within IST research, by

promoting synergy between the IST programme and the horizontal programme “Human Resources and Mobility” (HRM) of DG RTD/D.

Key Activities:Key Activities:

Legacy from FP5 - 43 Marie Curie Industry Host Fellowship and 8 Legacy from FP5 - 43 Marie Curie Industry Host Fellowship and 8 Accompanying Measure contracts openAccompanying Measure contracts open

[Supporting training related aspects of operational work.][Supporting training related aspects of operational work.]

[Stimulating IST Community to take up HRM opportunities.][Stimulating IST Community to take up HRM opportunities.]

IST Workprogramme 2003- 04: ApproachIST Workprogramme 2003- 04: Approach

A A two year WPtwo year WP

A limited number of calls: Three over two yearsA limited number of calls: Three over two years

Concentration on a limited set of « Strategic Objectives »Concentration on a limited set of « Strategic Objectives »

12 “Strategic Objectives” in 2003,11 in 200412 “Strategic Objectives” in 2003,11 in 2004

~2/3 of budget targeted to new instruments~2/3 of budget targeted to new instruments

Budget allocation Budget allocation

80% of budget pre-allocated80% of budget pre-allocated

20 % flexible, to be allocated after evaluation20 % flexible, to be allocated after evaluation

Five groups of objectivesFive groups of objectives– Strengthening leadership Strengthening leadership Marked increase (~27%)Marked increase (~27%)– Seizing opportunitiesSeizing opportunities Substantial increase (~45%)Substantial increase (~45%)– Ensuring co-evolution Ensuring co-evolution Same levelSame level– InfrastructuresInfrastructures Following Council decisionFollowing Council decision– FETFET Following commitmentFollowing commitment

Allocation only for the first two years: To be revised for 2005-2006 Allocation only for the first two years: To be revised for 2005-2006

~2/3 of budget on new instruments (all together not per objective) ~2/3 of budget on new instruments (all together not per objective)

IST Workprogramme - budget phasingIST Workprogramme - budget phasing

Year 2003 2004 2005 2006

Indicative Budget

835,000 891,000 935,000 964,000

Calls per year One call

drawingon 2005 budget

First WP covers all topics of the SPFirst WP covers all topics of the SP

Planning over 4 yearsPlanning over 4 years

Two calls drawing on 2003 and 2004

budgets

Second WP (covers also all topics of SP)

with updated focus

Indicative call sequence & topics (1)Indicative call sequence & topics (1)

Strategic objectives addressed in Call 1Strategic objectives addressed in Call 1

1.1. Pushing the limits of CMOS, preparing for post-CMOSPushing the limits of CMOS, preparing for post-CMOS

2.2. Micro & nano-systemsMicro & nano-systems

3.3. Broadband access for AllBroadband access for All

4.4. Mobile & wireless systems beyond 3GMobile & wireless systems beyond 3G

5.5. Towards a global dependability & security frameworkTowards a global dependability & security framework

6.6. Multimodal interfaces Multimodal interfaces

7.7. Semantic-based knowledge systemsSemantic-based knowledge systems

8.8. Networked audiovisual systems & home platformsNetworked audiovisual systems & home platforms

9.9. Networked business & government Networked business & government

10.10. eSafety for road and air transporteSafety for road and air transport

11.11. eHealth eHealth

12.12. Technology-enhanced learning & access to cultural heritageTechnology-enhanced learning & access to cultural heritage

+ FET proactive + Accompanying actions + FET proactive + Accompanying actions

SectorialSectorialApplicationsApplications

Technology Technology componentscomponents

Integrated Integrated systemssystems

i

Strategic objectives covered in Call 2Strategic objectives covered in Call 2

1.1. Advanced displaysAdvanced displays

2.2. Optical, opto-electronic, photonic functional componentsOptical, opto-electronic, photonic functional components

3.3. Open development platforms for software and servicesOpen development platforms for software and services

4.4. Cognitive systemsCognitive systems

5.5. Embedded systemsEmbedded systems

6.6. Applications & services for the mobile user & workerApplications & services for the mobile user & worker

7.7. Cross-media content for leisure and entertainmentCross-media content for leisure and entertainment

8.8. GRID-based Systems & solving complex problemsGRID-based Systems & solving complex problems

9.9. Improving Risk managementImproving Risk management

10.10. eInclusioneInclusion

+ Research Networking + Accompanying actions + Research Networking + Accompanying actions

Indicative call sequence & topicsIndicative call sequence & topics

SectorialSectorialApplicationsApplications

Technology Technology componentscomponents

Integrated Integrated systemssystems

+ Services and Products engineering 2010 : Joint call with + Services and Products engineering 2010 : Joint call with priority 3priority 3

FET and Research NetworkingFET and Research Networking

FET: Two schemesFET: Two schemes– Open, continuous call for STREPS, CAS and SSAs Open, continuous call for STREPS, CAS and SSAs – Proactive: Proactive:

• three initiatives in Call1three initiatives in Call1

Research NetworkingResearch Networking– Test beds on GEANT and GRIDsTest beds on GEANT and GRIDs– Complements the Research Infrastructure activityComplements the Research Infrastructure activity

Continous submission and the Joint CallContinous submission and the Joint Call

Continous submission Continous submission – Only for FET openOnly for FET open– Open on 17 December 2002Open on 17 December 2002– Proposals receivable starting 10/02/2003 Proposals receivable starting 10/02/2003 – Two stage proposal scheme Two stage proposal scheme

The Joint Call with Priority 3 -> [email protected] Joint Call with Priority 3 -> [email protected]– Services and Products engineering 2010 Services and Products engineering 2010 – IST budget (pre-allocated) 25 MEuroIST budget (pre-allocated) 25 MEuro– PTY 3 budget: 35 MEuroPTY 3 budget: 35 MEuro– Open to IPs, NoEs in two stage procedure Open to IPs, NoEs in two stage procedure – CAs and SSAs in one stageCAs and SSAs in one stage– « IMS »-call« IMS »-call

Broadband for allBroadband for all

Key Objectives & BreakthroughsKey Objectives & Breakthroughs– single access network physical infrastructure single access network physical infrastructure

shared by multiple servicesshared by multiple services– broader/faster, lower costs, broader/faster, lower costs,

enhanced intelligence and functionalityenhanced intelligence and functionality

Research TasksResearch Tasks

– multi-service capabilitymulti-service capability– increased bandwidth capacityincreased bandwidth capacity– low cost access network equipmentlow cost access network equipment– network management, control and protocolsnetwork management, control and protocols

60 MEuro

Call 1

Mobile & wireless systems beyond 3GMobile & wireless systems beyond 3G

Key Objectives & BreakthroughsKey Objectives & Breakthroughs– heterogeneous and generalised heterogeneous and generalised

wireless access networkwireless access network– support for mobility, security, support for mobility, security,

Quality of Service, scalabilityQuality of Service, scalability

Research TasksResearch Tasks– reconfigurabilityreconfigurability– spectrum resource managementspectrum resource management– global roamingglobal roaming– inter-workinginter-working

90 MEuro

Call 1

Towards a global dependability and security frameworkTowards a global dependability and security framework

Key Objectives & BreakthroughsKey Objectives & Breakthroughs– security and dependability security and dependability

of ICT infrastructures of ICT infrastructures – trust and confidence trust and confidence

in the use of ISTin the use of IST

Research TasksResearch Tasks– security and mobility, virtual identity management, security and mobility, virtual identity management,

privacy enhancing technologiesprivacy enhancing technologies– dependable network and information systemsdependable network and information systems– simulation-based management decision support tools simulation-based management decision support tools

for critical infrastructure protectionfor critical infrastructure protection– crypto technologies, digital assets managementcrypto technologies, digital assets management– smart devices, biometrics, security certification, smart devices, biometrics, security certification,

forensic technologiesforensic technologies

55 M Euro

Call 1

Multimodal interfacesMultimodal interfaces

Key Objectives & BreakthroughsKey Objectives & Breakthroughs– natural and adaptive natural and adaptive

multimodal interfaces, multimodal interfaces, that respond intelligently that respond intelligently to speech and language, vision, to speech and language, vision, gesture, haptics and other sensesgesture, haptics and other senses

Research TasksResearch Tasks– interaction between and among humans interaction between and among humans

and the virtual and physical environmentand the virtual and physical environment– multilingual systemsmultilingual systems

65 MEuro

Call 1

Semantic-based knowledge systemsSemantic-based knowledge systems

Key Objectives & BreakthroughsKey Objectives & Breakthroughs– semantic-based and context-aware systems semantic-based and context-aware systems

to acquire, organise, process, share and use to acquire, organise, process, share and use the knowledge embedded in multimedia contentthe knowledge embedded in multimedia content

Research TasksResearch Tasks– semantic-enabled systems and services semantic-enabled systems and services

facilitating multimedia content miningfacilitating multimedia content mining– knowledge-based adaptive systems knowledge-based adaptive systems

combining semantically enriched content combining semantically enriched content with ‘anytime-anywhere inferencing’with ‘anytime-anywhere inferencing’

55 MEuro

Call 1

Networked businesses and governmentsNetworked businesses and governments

Key Objectives & BreakthroughsKey Objectives & Breakthroughs– organisational networking, organisational networking,

process integration, and sharing of resources process integration, and sharing of resources

Research TasksResearch Tasks

– management of dynamic collaborative networksmanagement of dynamic collaborative networks– technologies for interoperability technologies for interoperability – e-government platforms, applications and multi-modal servicese-government platforms, applications and multi-modal services– knowledge management knowledge management

75 MEuro

Call 1

Embedded systemsEmbedded systems

Key Objectives & BreakthroughsKey Objectives & Breakthroughs– modelling, design & implementation modelling, design & implementation

of of cost-efficient, cost-efficient, high confidencehigh confidence hardware/software systems hardware/software systems embedded in intelligent devicesembedded in intelligent devices

Research TasksResearch Tasks– networked embedded systems, middleware for small wireless networked embedded systems, middleware for small wireless

devices, self-organising platforms for ad-hoc networking, incl. devices, self-organising platforms for ad-hoc networking, incl. advanced controlsadvanced controls

– system design, with focus on correct handling of complex system design, with focus on correct handling of complex constraints (including real time, advanced controls)constraints (including real time, advanced controls)

Call 2

50 MEuro

Cognitive systemsCognitive systems

Key Objectives & BreakthroughsKey Objectives & Breakthroughs– systems that can perceive, understand systems that can perceive, understand

and interact with their environment, and interact with their environment, achieving human-like performance achieving human-like performance

Research TasksResearch Tasks– robust and adaptive cognitive systems robust and adaptive cognitive systems

integrating perception, reasoning, representation and learningintegrating perception, reasoning, representation and learning– capable of interpretation, physical interaction capable of interpretation, physical interaction

and communication in real-world environmentsand communication in real-world environments

Call 2

25 MEuro

Applications and services for the mobile user and workerApplications and services for the mobile user and worker

Key Objectives & BreakthroughsKey Objectives & Breakthroughs– services being seamlessly accessed services being seamlessly accessed

and provided anywhere, anytime and provided anywhere, anytime

– enabling new business models, enabling new business models, new ways of working, new ways of working, improved customer relations improved customer relations and government servicesand government services

Research TasksResearch Tasks

– services that deploy wearable interfaces, services that deploy wearable interfaces, enabling context-sensitivity, user profiling enabling context-sensitivity, user profiling

and personalisation, multiple modes of interactionand personalisation, multiple modes of interaction– collaboration of multi-location and mobile workers collaboration of multi-location and mobile workers – major hurdles for deployment of services for the mobile user major hurdles for deployment of services for the mobile user

Call 2

60 MEuro

Services and product engineering 2010Services and product engineering 2010

Key Objectives & BreakthroughsKey Objectives & Breakthroughs– collaborative technologies and methods collaborative technologies and methods

for extended service and product for extended service and product design and development approaches, design and development approaches,

– with focus on new holistic with focus on new holistic product/service conceptsproduct/service concepts

Research TasksResearch Tasks– collaborative technologies and methodologiescollaborative technologies and methodologies– integration of miniaturised devices (e.g. smart tags, sensors) integration of miniaturised devices (e.g. smart tags, sensors)

and related software into end-productsand related software into end-products– optimisation of value creation processes in manufacturingoptimisation of value creation processes in manufacturing– holistic product design, development and distribution tools holistic product design, development and distribution tools

and methods in a rich variety of sectoral settingsand methods in a rich variety of sectoral settings

Joint call with priority 3

25 MEuro +35

Instruments for the IST priorityInstruments for the IST priority

Integrated ProjectsIntegrated Projects– Objective drivenObjective driven

Networks of ExcellenceNetworks of Excellence– Exploratory researchExploratory research

+Article 169+Article 169

Targeted research projectsTargeted research projects– (address specific issues)(address specific issues)

Co-ordination actionsCo-ordination actions

Support ActionsSupport Actions No longer available ….. No longer available ….. - Individual Take-up Actions- Individual Take-up Actions- SME Exploratory Awards- SME Exploratory Awards

NEW

Integrated Projects - purposeIntegrated Projects - purpose

Designed to support research that is …..Designed to support research that is ….. objective and result drivenobjective and result driven

– clearly defined objectives and resultsclearly defined objectives and results

Each IP should Each IP should – integrate the types of activities needed to obtain the goalsintegrate the types of activities needed to obtain the goals– integrate the critical mass of resources needed to obtain the goalsintegrate the critical mass of resources needed to obtain the goals– integrate all elements of technology / value chain ….integrate all elements of technology / value chain ….

to attain high-impact goalsto attain high-impact goals

– support industry (large & SME) collaboration with academiasupport industry (large & SME) collaboration with academia

IPs: addressing all needed elements of the value chain (1) IPs: addressing all needed elements of the value chain (1)

Knowledge & Data bases

Gesture & Facial Recognition

Intelligent Virtual Worlds

Taste Smell

Body Sensors Displays ActuatorsHaptic Devices

Speech

Intelligent Assistants & Virtual HumansPhysical Virtual World

Virtual & Augmented Realities

Interface Layer

Integrated projectCurrent projects

Ex: Multi-sensorial interfaces

“Monolithic”

• partners known at outset• tasks identified• budget known

“Incremental” participation • tasks identified• budget known• not all participants are in

“Incremental” funding• objectives known• technology roadmap known• tasks to be completed• budget to be changed• participants as well

Integrated Projects - Integrated Projects - possible implementationspossible implementations

Integrated Project - evaluation processIntegrated Project - evaluation process

Evaluation by a strengthened peer-review systemEvaluation by a strengthened peer-review system– involving one step written submission. 5 individual evaluators, involving one step written submission. 5 individual evaluators,

panel sessions with hearings of proposals that pass all panel sessions with hearings of proposals that pass all thresholds thresholds

Key issues to be addressed during evaluation:Key issues to be addressed during evaluation:– relevance to the objectives of the specific programme (3)relevance to the objectives of the specific programme (3)– Potential impact (3)Potential impact (3)– S&T excellence (4)S&T excellence (4)– quality of the consortium (3)quality of the consortium (3)– quality of the management (3)quality of the management (3)– Mobilisation of resources (3)Mobilisation of resources (3)

Networks of Excellence - objectives Networks of Excellence - objectives

To reinforce or strengthen ….To reinforce or strengthen ….scientific and technological excellencescientific and technological excellenceon a given research topicon a given research topic

– by integrating the critical mass of expertise needed to by integrating the critical mass of expertise needed to provide European leadership and be a world forceprovide European leadership and be a world force

– around a Joint programme of activity (JPA)around a Joint programme of activity (JPA)

Structuring European research by …Structuring European research by …integrating research capacitiesintegrating research capacities across Europe. across Europe.

– Durable integration Durable integration – To To progress knowledgeprogress knowledge on a particular theme on a particular theme

Overcome the fragmentation of European researchOvercome the fragmentation of European research

To act as a “Virtual Centre of Excellence” To act as a “Virtual Centre of Excellence”

To spread excellence beyond the partnersTo spread excellence beyond the partners

NoE - evaluation processNoE - evaluation process

Evaluation by a strengthened peer-review systemEvaluation by a strengthened peer-review system– involving one step written submission. 5 individual evaluators, involving one step written submission. 5 individual evaluators,

panel sessions with hearings of proposals that pass all panel sessions with hearings of proposals that pass all thresholds thresholds

Key issues to be addressed during evaluation:Key issues to be addressed during evaluation:– relevance to the objectives of the specific programme (3)relevance to the objectives of the specific programme (3)– Potential impact (3)Potential impact (3)– Excellence of the participants (3)Excellence of the participants (3)– Degree of integration and quality of the JPA (4)Degree of integration and quality of the JPA (4)– quality of the consortium (3)quality of the consortium (3)– Organisation and management (3)Organisation and management (3)

VisionVision

Europe’s challenge: Europe’s challenge:

Single Market ... Single Market ...

Single Currency … Single Currency …

Strong European e-Economy Strong European e-Economy in the global economy...in the global economy...

Breaking the traditional boundaries, becoming all - inclusive, Breaking the traditional boundaries, becoming all - inclusive, accessible, personalized, mobile, accessible, personalized, mobile, multi-cultural,…multi-cultural,…

Creating opportunities for new business and new work paradigms!Creating opportunities for new business and new work paradigms!

Some aspects of new work and business Some aspects of new work and business paradigmsparadigms

cutting across many technology areascutting across many technology areas

based on a vision of “frictionless” single European e-based on a vision of “frictionless” single European e-Market (SEEM)Market (SEEM)

task-driven competence networkingtask-driven competence networking

holonic structuresholonic structures

media-rich and multimodal environments media-rich and multimodal environments

natural interaction supporting creativitynatural interaction supporting creativity

The Union has set an objective for the next decade …The Union has set an objective for the next decade …Lisbon council: Lisbon council:

““To become the most competitive and dynamic To become the most competitive and dynamic knowledge-based economyknowledge-based economy in the world, capable in the world, capable of of sustainable economic growthsustainable economic growth with with more and more and better jobsbetter jobs and greater social cohesion.” - in and greater social cohesion.” - in 20102010 (enlargement!) (enlargement!)

eeEurope: A major instrument to attain this objectiveEurope: A major instrument to attain this objective

Major Work and Business challenges. A key component of a global EU policy

Trends: Shift to IntangiblesTrends: Shift to Intangibles

Success Factors:Success Factors:– Network CapabilitiesNetwork Capabilities

• internallyinternally

• externallyexternally– Innovation Skills Innovation Skills – Knowledge ManagementKnowledge Management

– >Favors the knowledge work which is location >Favors the knowledge work which is location independent!independent!

Trends: The extended productTrends: The extended product

tangible/intangible services and relations

-mimimising cost -maximising value

The challenge of the SCM systems is to integrate the very different components integrated in the whole life cycle of a product

t

Moment of “purchase”

-controllable, analytical -unpredictable, synthetical, lateral, creative-vendor-focus

-customer-focus

Favors the service industry close to the user

Trends in ProductsTrends in Products

Increased computing and communications powerIncreased computing and communications power

products with embedded intelligence:products with embedded intelligence:– lifecycle managementlifecycle management

services with embedded intelligence:services with embedded intelligence:– enhanced relationship managementenhanced relationship management

intangible products:intangible products:– digital content and embedded servicesdigital content and embedded services

– > > Extended products and embedded sercvices!Extended products and embedded sercvices!

– Need for strongly lateral interconnections and competenciesNeed for strongly lateral interconnections and competencies– Supporting service cultureSupporting service culture

New Value Structures

Value Chain

companybusinessprocess

Value Network

Dynamic MarketConstellation

market

Value Chain

companybusinessprocess

Value Network

Example: Paradigms Change in industryExample: Paradigms Change in industry

FlexibleNot Flexible

Low

High

1Handicraft

GOODS PRODUCTION

CAPACITY2

“Fordism”

3Flexible

Automation

4aMass Customisation

4bN

etw

orki

ng

M

M

Competence nodes networking

M

Customers

M=Management response of a given task in a given time point is given to the competencenode which understands the customers problem best

Group of competencies needed toperform a task

Competence nodes networkingCompetence nodes networking

CreationOperation

Reconfiguration

Dissolution

Technology enables changes in organisational forms

Organisational forms motivates changes in technology

Value is created in whatever way is Value is created in whatever way is appropriate, no longer dictated by appropriate, no longer dictated by organisational relations and boundariesorganisational relations and boundaries

How to avoid friction in the dynamics needed?

Trends: Ambient Intelligence LandscapeTrends: Ambient Intelligence Landscape

Plentiful of network connectionsPlentiful of network connections

Plentiful of computing capacityPlentiful of computing capacity

Natural interfacesNatural interfaces

The challenge: How to develop new business and The challenge: How to develop new business and work models and concepts which build upon the work models and concepts which build upon the ambient intelligence landscape? How to break with ambient intelligence landscape? How to break with the past, constructively?the past, constructively?

Various roles of individuals in ISVarious roles of individuals in IS

The ambient intelligence landscape - for all of us in The ambient intelligence landscape - for all of us in different roles:different roles:

As citizens: trust and security, intelligent interfacesAs citizens: trust and security, intelligent interfaces

As part of our organisations: knowledge management, As part of our organisations: knowledge management, collaborative structurescollaborative structures

As value creators: pan-European interoperable As value creators: pan-European interoperable infrastructure, common value creation process infrastructure, common value creation process understandingunderstanding

…….controlled by the individual !.controlled by the individual !

Technical vision for the SEEMTechnical vision for the SEEM

Practical advisesPractical advises

Not that many IPs can be launched by strategic priorityNot that many IPs can be launched by strategic priority

The IP must meet the SP text clearlyThe IP must meet the SP text clearly

Impact analysisImpact analysis

Covering the innovation process; interactionsCovering the innovation process; interactions

Technology, verification and disseminationTechnology, verification and dissemination

Do not bet only on IP, use supporting STREPsDo not bet only on IP, use supporting STREPs

Size?Size?

Some practical aspectsSome practical aspects

Contact the relevant Commission people before too Contact the relevant Commission people before too much effort (sondage)much effort (sondage)

Use the EOIs for checking related activitiesUse the EOIs for checking related activities

Expert database on Cordis Expert database on Cordis www.cordis.luwww.cordis.lu

IPs something entirely new, high competition, “good” IPs something entirely new, high competition, “good” not enough, very good the minimalnot enough, very good the minimal

Management more important than before, crisis Management more important than before, crisis management to be describedmanagement to be described

Conclusions: Opportunities & challengesConclusions: Opportunities & challenges

Realising ERA requires ….. Realising ERA requires ….. – new “thinking” new “thinking” – concentration, critical mass & flexibility are keyconcentration, critical mass & flexibility are key

FP6 provides a key opportunity to shape and improveFP6 provides a key opportunity to shape and improvethe impact of IST research in Europe the impact of IST research in Europe

– A new generation of technologies & applications is emergingA new generation of technologies & applications is emerging– Europe is well positioned to shape the future & competeEurope is well positioned to shape the future & compete– The pace of development is increasingly fastThe pace of development is increasingly fast– The aim is “people first” in all-inclusive knowledge society The aim is “people first” in all-inclusive knowledge society

Simplification of procedures and fast reactivity Simplification of procedures and fast reactivity – an extensive effort needed to mobilise the constituencyan extensive effort needed to mobilise the constituency– to address the (steep) learning-curve FP5to address the (steep) learning-curve FP5FP6FP6

For further informationFor further information

IST infodeskIST infodeskE-Mail : [email protected] E-Mail : [email protected] Fax : +32 2 296 83 88Fax : +32 2 296 83 88

General FP6:General FP6:

http://europa.eu.int/comm/research/fp6/index_en.htmlhttp://europa.eu.int/comm/research/fp6/index_en.html

http://www.cordis.lu/rtd2002http://www.cordis.lu/rtd2002

IST:IST:

http://www.cordis.lu/isthttp://www.cordis.lu/ist

http://www.cordis.lu/ist/fp6/fp6.htmhttp://www.cordis.lu/ist/fp6/fp6.htm

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