new ways to market shopping tourism creative collateral presented by: patrick fearn
TRANSCRIPT
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NEW Ways to Market Shopping Tourism
Creative Collateral
Presented By: Patrick Fearn
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What Influences Visitors’ Travel Plans In-Market?
• In July 2010, The Center for Marketing Technology at Bentley University in Massachusetts, conducted an international survey of travelers.
• Under the direction of Professor Ian Cross, 1,765 participants were asked questions about influences on their travel plans.
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What Influences Visitors’ Travel Plans In-Market?
• A NEW study was conducted in 2012 to update the research data.
• This study was conducted again by The Center for Marketing Technology at Bentley University in Massachusetts.
• Under the direction of Professor Ian Cross, 1,637 participants were asked questions about influences on their travel plans.
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17 Cities… 4 Countries• Boston, Massachusetts• Branson, Missouri• Charlotte, North Carolina • Denver, Colorado• Jonesborough, Tennessee• London, England• Los Angeles, California• New York, New York• Orlando, Florida• Paris, France• San Antonio, Texas• San Diego, California • Seattle, Washington• St. Louis, Missouri• Toronto, Canada• Virginia Beach, Virginia• Victoria, British Columbia
2012 International Survey Results
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2012 International Survey Results
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2012 International Survey Results
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2012 International Survey Results
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2012 International Survey Results
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2012 International Survey Results
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New WaysTo Enhance Brochures
• Starting in 2013 we are offering our distribution clients a way to bridge the gap between print & digital using QR Codes & Customized Mobile Landing Pages!
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Click to Call
Click for Driving Directions & Map
Watch Video
Mobile Coupons
Receive Special Offers
Link to Social Media & Blog
Link to Reservation Page
Analytics & Reporting Provided
Features
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Access Brochures ANYWHERE, ANYTIME!!!
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Access brochures before, during & after your trip!View brochures & publications by city or region.
Find advertisers description, contact information & address.
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View a map of the advertisers location.
Watch videos, view photos & find “Hot Deals”.
Link directly to an advertisers website & social media for their most current info!
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Compatible with iPhone, iPod Touch & iPad.
Save brochures in the digital suitcase to take with you on the go!Scan this QR Code to
download the app Scan this QR Code to download the app
Geo-locator recognizes where you are & brings up the digital rack for your location.
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Questions & Additional Information
Patrick Fearn - PresidentCERTIFIED FOLDER DISPLAY SERVICE, INC.
(800) [email protected]
www.CertifiedFolder.com