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James Carbutt Modernism Postmodernism

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Page 1: New Visual Language
Page 2: New Visual Language

m a n i f e s t o

t y p e

C O N T E N T S

s t u d i oStreet Graphics ..................................................................1Cabinet of Curiosity .......................................................5Earth Artifact ......................................................................9

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Typeface...............................................................................13

Manifesto Blanc.............................................................15

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s t r e e t g r a p h i c

The Street Graphic

project was our first

studio brief and

required us to create a

body of work exploring

the visuals of the

street. This could be the

exploration of street

art, signage, landscape

or just general street

environments.

One area I was

particularly interested

in was the typography of

the street. I researched

vintage typography and

typography that occured

accidentally.

However by the end of

the project I wanted

to look at how to

demonstrate how

alive the street is. I

experimented with

creating creatures out

of buildings and created

illustrations of ‘alive’

buildings.

Ultimately I created

an animation that

represented the flux

of Huddersfield for my

final piece. I created

the animation as a

loop to demonstrate

how the city never stops

and this can be seen

to the left. To go along

with this animation

I also created

some illustrations.

One encapsulates

Huddersfield town and

the other shows the

Huddersfield playhouse

as a ‘living’ building.

I’m happy with what I

created for this project

although my finished

piece didn’t have as

much impact as I’d

hoped. I think this

was down to lack of

experience in animation.

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c a b i n e t o f c u r i o s i t i e s

The Cabinet of

Curiosities project was

probably my favorite

project so far, this

project required us to

create a momento mori

or theatre of the mind.

A tribute or shrine like

piece of work.

I decided to base my

project around the

nightmares I had as

a kid. I wanted to

portray the mind as

a cabinet of curiosity

in itself and I did this

through an animation.

The animation takes

place inside a child’s

head featuring various

themes that were the

topics of my nightmares.

You can see from

these screen shots

that the monsters

in my nightmares

were influenced by

my environments

and surroundings.

The piece shows how

easily childrens minds

can be influenced by

their environments

and is inspired by my

experience.

During my research

into the topic, I

bought a jewerelly

box which played a

tune. I actually then

recorded and edited

this tune and used it

as the soundtrack to my

animation.

Most of the project

was created in Flash

using a graphics tablet

and uses both frame

by frame and tween

animation, all of which

was new to me so I

kept the designs pretty

simple. I was pleased

with the outcome

though as I think it

demonstrated my theme

effectively and was an

interesting take on the

brief. After creating this

animation I went on to

create others as I really

enjoyed making it.

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e a r t h a r t i f a c t

The Earth Artifact project

was based around

the Voyager Golden

Records. A record sent

into space intended to

communicate with other

life forms. Our task was

to re-design the Voyager

Golden Records.

Inspired by the film A

Hitchhiker’s Guide to

the Galaxy, I created

an infographic style

concept. The idea

behind this was that

extra terresial life could

search about anything

on earth. Obviously this

is impossible to create,

but I created varius

animations for this

concept.

One was an infographic

like stlye introduction

to Earth, the other was

an animation showing

an example of an Earth

search. I used After

Effects primarily to

create the animations. I

hadn’t used After Effects

before so this was pretty

tricky, however I really

enjoyed using it.

My final animation

shows various

statistics about Earth

and the solar system

animated in interesting

ways. I used smooth

animation techniques

and the whole thing

was narrated using

an extract from the

Hitchhikers Guide to

the Galaxy audiobook

as I felt this was a

compelling way to

frame the animation.

I think this final

peice was pretty well

excecuted, however I

could have come up

with a more interesting

response to the brief.

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t y p e f a c e

Here you can see my

typeface inspired by the

modernist artist and

designer El Lissitzky.

I was particularly

inspired by his use

of perspective and

dimension in his work.

He often mixed 2D

and 3D shapes in

collages of shapes

and lines. I really liked

this combination of

dimension and so I tried

to re-create this vibe in

my typeface. Although

the font is not obviously

inspired by El Lissitzky,

I think it did this

successfully.

Simple cubes are a

recurring element

in El Lissizky’s work,

and so I based my

entire typeface around

cubes. Using cubes as

guidlines the shapes

within my font follow

the edges , corners and

general ‘flow’ of a cube.

I then made several

refinements to my

typeface to ensure

it look asthetically

pleasing and that the

letters were easily

ledgible. One thing I

tried to ensure was that

the letters flowed into

one another and didn’t

look too abrasive in a

sentence.

The guides I had to

follow meant that some

of the letters look a

little stiff. However I

think most of the letters

look pretty good, and

altough this font could

be a little tricky to use, I

think it could look cool

in uses auch as logo

designs.

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M A N I F E S T O B L A N C

One of our projects

was to create our own

manifestos. We looked

at a number of different

manifestos on the way

to creating our own.

One things I admired

about the manifestos

we analysed, was how

they are interpreted

different ways by

different people. I

wanted to create a

manifesto that was

unique and personal to

each reader.

I devised the best way

to do this was allow

the reader to actually

contribute. This gave

me the idea to create

a manifesto that was

full of blanks the

readers could fill in. The

manifesto I created,

Manifesto Blanc, is

concerned with self

evaluation and self

improvement.

The idea is to fill in the

various blanks and then

reflect on the answers

given. This should give

readers insights into

workflow, attitude and

general design practice.

I created a number

of different images

to go compliment

the manifesto. These

were ink blot tests;

psychological tests

designed to give an

insight into peoples

thoughts and emotions.

I decided Manifesto

Blanc would work

best in a book format

allowing readers to

keep the book and

reflect on it later,

perhaps to give a better

insight. I didn’t get

chance to do this, but

a mockup of the design

can be seen here.

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