new venture planning - 2013 class #8 – october 24, 2013
TRANSCRIPT
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New Venture Planning - 2013
Class #8 – October 24, 2013
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Coming Attractions…
Friday – meetings with David Auerbach
Tuesday – Kristin Luck Entrepreneur, Marketer
Thursday 10/31 • 10 minutes on your interviews – 2 min Q&ANov 5-7: Teams meet with John Dimmer (EoC)
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Market Types
Key Questions:• Is there an established market?• How to segment? Cost, features, performance?
What customer needs are not being met?
What size do you need to be ‘legitimate’?
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TAM/SAM/SOM• TAM = Your Total Available or
Addressable Market (everyone you wish to reach with your product)
• SAM = Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target)
• SOM = Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business)
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Get, Keep, Grow