new trends are emerging every day around the world
TRANSCRIPT
IMPULSEFocus on specific trendy and emerging themes of the year discovered and highlighted by our marketing team.
CAPSULEDiscover some of the biggest trends for next season.
SUSTAINABLE & RESPONSIBLE Explore the evolution of natu-ralness towards a more sustai-nable and responsible brand commitment.
BLOOM UPTake a look at an overview of fine fragrance trends of the 2019 year.
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New trends are emerging every day around the world and are impacting our lifestyle and consumption. Sozio is aware and proactive about the latest and future shifts in the market. This trend book immortilizes and shares
trends of the moment.
PHARMA DERMOUnderstand the parallel between dermo products and mass market products.
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Focus on specific trendy and emerging themes of the year discovered and highlighted by our marketing team.
IMPULSEPerfume your world
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Dusk
Serenity
Sharing
TrustPeace
Rest
Desire for stable foundations
Y Live - YVES SAINT LAURENT
Obsession Eyeshadow Palette Sapphire
HUDA BEAUTY
Angel Collector - MUGLER
Retro Matte Liquid Lipcolour Metallics Moon Landing – MAC
Velvet Oriental Musk DOLCE&GABBANA
Resurfacing Clarity Mask Blue Tansy – HERBIVORE
IMPULSEPerfume your world
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English Fields Fragrance Collection – JO MALONE
Cosmetics products are highilighting ingre-dients like fruits, vegetables and cereals that have a natural and reassuring connotation.
Avocado Nourishing Hydration Mask – KHIEL’S
Bana Banana L’ARTISAN PARFUMEUR
Kale + Green Tea Spinach Super-food Antioxidant Cleanser – YOUTH TO THE PEOPLE
Beet Shampoo – DOP
Ultra Repair Wild Oat Hydrating Toner – FIRST AID BEAUTY
IMPULSEPerfume your world
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Products inspired by wines and spirits.
Pop Goes the Glow Champagne Pop Face & Eye Palette – BECCA
Hot Buttered Rum Palette – TOO FACED
I’m Real Red Wine Mask Sheet Pore Care – TONYMOLY
Bourbon Deodorant Stick – BBW
Vinoperfect Range – CAUDALIE
Champagne Toast Fine Fragrance Mist – BBW
Black Cherry Merlot Fine Fragrance Mist – BBW
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CAPSULEPerfume your world
1. L’Air Du Ciel – NINA RICCI - 2. Anamorphine Candle – OVEROSE - 3. Aura EDT Sensuelle – MUGLER 4. Kush Limited Pink Edition - BOY SMELLS - 5. Cloud – ARIANA GRANDE - 6. Angel EDT 2019 – MUGLER
ICY BEACH
KENZOAutumn Winter 18-19
MARC JACOBSAutumn Winter 19
TIBI FW 19/20
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CAPSULEPerfume your world
LUNAR SKY
1. Oil Candles Collection - TOM DIXON - 2. Spicebom Night Vision – VIKTOR&ROLF - 3. Velvet & Amber Absolu – JO MALONE 4. Velvet Oriental Musk - DOLCE&GABBANA - 5. Boss Bottled Infinite – HUGO BOSS - 6. Stones Lazuli Candle – BAOBAB
CHRISTOPHER KANEFW 19/20
MARY KATRANTZOUAutumn Winter 2019
ALTUZARRAFW 19/20
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CAPSULEPerfume your world
PSYCHE GLOW
1. Oahu Fragrances Collection - REGIME DES FLEURS - 2. Colognes – MUGLER - 3. Seven – FREDERIC MALLE 4. Black Opium Neon - YVES SAINT LAURENT - 5. Magic Box – NUXE - 6. Wired Range - URBAN DECAY
ALTUZARRACroisiere 2020
MOSCHINOSpring Summer 2020
MARY KATRANTZOUSpring Summer 2020
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RESPONSIBLE &SUSTAINABLE
Perfume your world
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Consumers are more curious than ever and are looking for information about
their daily products. The ingredients on the packaging are
not enough, consumers want
more transparency and understand what
they are eating or applying on their skin, where the
products are coming from, are they dangerous for
them…
56% of Millenials check the origin of
products with their smartphone in store
Consumers are more curious
than ever and are looking for infor-
mation about their daily products.
Skeptical about the chemicals in their products, consu-mers are deman-ding complete transparency.
TRANSPARENCYWe have nothing to hide - I LOVE BIO: at the back of the shower gel, the brand educates the consumer and explains the function of each ingredient in the product.
Unilever’s website offers a comprehensive list of their product’s ingredients and functions.
GARNIER Skinactive highlights a list that iden-tifies which ingredients are naturally-derived and which ones are synthetic.
RESPONSIBLE &SUSTAINABLE
Perfume your world
2524
Consumers are more curious than ever and are looking for information about
their daily products. The ingredients on the packaging are
not enough, consumers want
more transparency and understand what
they are eating or applying on their skin, where the
products are coming from, are they dangerous for
them…
Consumers want brands that are
committed and res-pect their values and the environ-ment. A plastic
phobia has emerged and brands are
making an effort to reduce their plastic
consumption.
FRIENDLY PACKAGING
Emergence of concentrated packaging and eco refills to reduce the use of the plastic.
Emergence of green packaging that are recyclable, like a paper bottle, or have a second life, like a cookie cup
or seeded paper.
Zero-waste stores with no packaging or bulk-buying encourage consumers to be mindful of their waste.
Consumers are more curious than ever and are looking for information about
their daily products. The ingredients on the packaging are
not enough, consumers want
more transparency and understand what
they are eating or applying on their skin, where the
products are coming from, are they dangerous for
them…
Key players in the industry are sharing their strategies on
sustainability by communicating
initiatives towards products,
packaging and production.
CONSUMER EDUCATION
Water is the most precious resource of the planet. Brands are using short messages to convey environmental
awareness.
PATAGONIA advocates an economic model where the products are better quality and last longer. This cam-paign raises awareness by encouraging shoppers to only purchase what they need and to consider the
effects of fast fashion.
BLOOM UPPerfume your world
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01FEMININETRENDS
WOODYSIGNATURE
oodyCharacter
Mon GuerlainGUERLAIN
EDT
Miss DiorDIOREDT
Moscow MuleJULIETTE HAS
A GUNEDP
Dance With RepettoREPETTO
EDP
BLOOM UPPerfume your world
30 31
MILKYNOTES
hite Flowers& Milky Notes
Mon GuerlainGUERLAINEDP Florale
L’interditGIVENCHY
EDP
Pure XS PACO
RABANNEEDP
Wanted GirlAZZARO
EDP
Sì FioriGIORGIO ARMANI
EDP
dibles Notes& Cereals
Oat & CornflowerJO MALONE
EDC
Honey & CrocusJO MALONE
EDC
Aqua Allegoria Coconut Fizz
GUERLAINEDT
owdery Notes& Sweetness
NarcisoNARCISO
RODRIGUEZEDP Rouge
Girls Can Do AnythingZADIG &
VOLTAIREEDP
Celebrate LifeESCADA
EDP
Mademoiselle Twist
MAUBOUSSINEDP
BLOOM UPPerfume your world
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FRESHFLORAL
quatic Notes& White Musk
CaratCARTIER
EDP
Pure Musc For HerNARCISO
RODRIGUEZEDP
Eau De Givenchy Rosée
GIVENCHYEDT
Mademoiselle AzzaroAZZARO
EDT
Kenzo World KENZO
EDT
reen & Vegetal Floral
L’Eau Rosée
MIU MIUEDT
NomadeCHLOE
EDP
Gucci Bloom Acqua Di Fiori
GUCCIEDT
Feuille de Figuier
ROGER & GALLET
EDP
Eau de Rochas Escapade TropicaleROCHAS
EDT
parklingBloom
BellaNINA RICCI
EDP
Pacific LimeATELIER
COLOGNEEDC Absolue
Aqua AllegoriaGinger Piccante
GUERLAINEDT
BLOOM UPPerfume your world
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02TRENDSMASCULINE
FRESHNESS
romaticHerbs
SauvageDIOREDP
Mr. Burberry Indigo
BURBERRYEDT
L’homme Idéal Cool
GUERLAINEDT
1881 EssentielCERRUTI
EDT
L’Homme Intense
LACOSTEEDT
BLOOM UPPerfume your world
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picyMale
WARMNOTES
Wanted By Night
AZZAROEDP
For Him Bleu NoirNARCISO
RODRIGUEZEDP
Aqua Kenzo Pour HommeKENZO
EDT
Stronger With You Intensely
EMPORIO ARMANIEDP
almAddiction
Guess 1981 For MenGUESSEDT
GentlemanGIVENCHY
EDP
L’Homme Idéal Intense
GUERLAINEDP
BLOOM UPPerfume your world
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VIRILry Woods& Aromatic Notes
Acqua Di Giò Absolu
GIORGIO ARMANIEDP
First Instinct BlueABERCROMBIE &
FITCHEDT
ExplorerMONTBLANC
EDP
212 VIP Black ExtraCAROLINA HERRERA
EDP
32 %
15 %
53 %
Almost 3000 perfumes were launched in 2018 world-wide, this represents 33% more than in 2017. Niche distribution represents more than 50% of the total market.
Women
41%
17%
4%
17%
4%9% 8%
Floral Floriental Chypre Fruity Woody Oriental Citrus
41% 42%
7% 10%
Fougere Woody Citrus OrientalMen
23% 23% 24%
12%
4%6%
3% 3% 2%
Floral Woody Citrus Oriental Floriental Chypre Fougere Fruity GreenShared
PHARMA DERMO
Perfume your world
MOISTURIZERS
Moisturizing is necessary for all
skin types at any age.
Every day, we loose 500 mL
of water
The loss of water increases
by 12% in extreme cold
and 25% under UV rays.
The growth in mass retailing and perfume-ries is driven by a mul-tiplication of the offer of moisturizers, particu-larly around the diver-sification of textures. The goal of the dermo cosmetics brand is to boost the categoy of
moisturizers.
Soft It Mix - NIVEA
Hydra Essentiel Day Cream - CLARINS
Moisturizing JelliesLE PETIT MARSEILLAIS
Aqualia Thermal - VICHY
Fresh Beauty Cream - NUXE
Water Jelly - URIAGE
MASKS
Face mask products are
key purchasing drivers for consumers
Multimasking is trendy for the selfie ready on
Instagram.
Moisturizing, purifying, in jellies, in sheet... Masks are everywhere and offer a multitude of benefits. In pharma-cies, the more glamou-rous brands like Nuxe and Caudalie should ride
the trend.
Skinactive Fresh Mix - GARNIER
Capture Dreamskin 1 Minute Mask - DIOR
1 Minute Mask - NIVEA
Insta Mask - NUXE
Soothing Radiance Mask AVENE
PHARMA DERMO
Perfume your world
ANTI AGEING
Anti ageing is the biggest tur-nover segment
31% of French people
are 55 years and older (39% will be by 2070)
Average beauty budget
for people 65 years and older = 184€/year against 120€/
year for people aged 25-35
Today’s seniors for a new life; it is a target of mature seniors who are in the pleasure of the moment. Preven-tion care is the future of anti-agein; the message should be less focused on wrinkles but on the
co-ageing.
Age Perfect Range - L’OREAL
Vital Confort - NIVEA
Blue Therapy Revitalize Day BIOTHERM
Nuxellence - NUXE
Nuxuriance Ultra Body - NUXE
Age Protect - URIAGE
CICATRIZATION
Healing market in pharmacies has increased
by 6.5%
The main market for healing care is in phar-macies; customers expect an effective pro-duct with reassuring ingredients and a medi-cal guarantee. The mass market has understood the strong potential for products in the healing
market.
Revitalift CicaCrème - L’OREAL Cicalisse - EMBRYOLISSE
1 in 5 products sold
in pharmacies is Cicaplast Balm
b5 by LA ROCHE POSAY
Cicalfate AVENE = 29,1 € Ms and 3,1 Ms of units
sold
Cica Range - MIXA Cicabio SPF 50+ - BIODERMA
Cicavit + - SVR