new toolbox

36
Toolbox @danielsiders #himc

Upload: sara-silfverberg

Post on 17-May-2015

458 views

Category:

Education


1 download

DESCRIPTION

From the HIMC Seattle, Day one with Daniel Siders

TRANSCRIPT

Page 1: New toolbox

Toolbox@danielsiders #himc

Page 2: New toolbox
Page 3: New toolbox

How To Use A HammerYears ago, Mr. Ubell was apprenticed to a master cabinetmakerwhere he performed his tasks with great dexterity. The masterwas displeased with only one thing in his apprentice: he observedhow young Mr. Ubell, when working with a hammer, did not holdthe tool at the end of its handle, in the proper fashion. Time andtime again the master would remind: "Hold the handle!" But theapprentice, otherwise agile and talented for the trade, refused tolearn. One day, in a fit of rage at the inability of his apprentice tocomprehend that one simple rule, the master grabbed the toolfrom Mr. Ubellís hands, brought it to a bench, and cut off all butthree inches of the handle. "Now," he said, returning it to theflabbergasted youth, "hereís your hammer. Use it!"

We relate this incident because many will feel insulted by thetitle of this recipe. Most people, in truth, can hammer a nail witha degree of efficiency. But before long, they grow weary. Thisrecipe will illustrate a method whereby even the beginner canhammer for an hour and not be overcome with exhaustion.

UtensilsHammer, 16 ounce with

handle vulcanized intohead (fig. 2A)

IngredientsPiece of wood, 2" inches by 3"

inches, 12" inches longAssorted nailsPiece of wood 3/4" inch by 3/4"

inch, 12" inches long

To Hammer in Nail1.

2.3.4.

5. 6.

7.

Grasp hammer with claw facing upward. Donít choke upon handle (Fig. 1 B).Hold wrist stiff.Arm should be cocked 90 degrees at the elbow.Take a few practice swings at the 2" inch by 3" inch pieceof wood.Gently tap a nail into the wood at 90 degrees (perpendicular).Raise hammer as described above and strike confidently,but without great force, at the head of the nail.Repeat, adding force and velocity with each swing, untilnail has been completely driven into wood.

4

C

To Remove Nail1. Using the edge of one claw of the hammer, pry the head

of the nail from the wood until it can be slid into claw slot.2. Place the 3/4" inch by 3/4" inch piece of wood beneath the head

of the hammer for additional leverage (Fig. 1 C). 3. Jerk the nail out.

Note: Repeat this recipe several times until you becomeproficient in both driving the nail into the wood andremoving it.

CHEEK

HEAD A

PLACE PIECE OF WOODBENEATH THE HEAD OFTHEHAMMER

Figure 1.Hammer Technique 5

Lesson 1. Recipes for Home Repairby Alvin Ubell & Sam Bittman

Permissions For Reprints Contact: 1-800-640-8285

www.AccurateBuilding.comCopyright 2004-2005

Date Published: 1974, 1976ACCURATE BUILDING INSPECTORSA Division of Ubell Enterprises, Inc.

Page 4: New toolbox

- Justin Bieber

It’s a big big world--It’s easy to get lost in it

Page 5: New toolbox

A/B Testing

http://performable.com

Page 6: New toolbox
Page 7: New toolbox
Page 8: New toolbox

Cohort Tracking

avc.com

Page 9: New toolbox

“at low numbers randomness often looks interesting”

at low numbers randomness oen looks interesting

http://www.jameskennedy.ie

Page 10: New toolbox

Statistical SignificanceStatistical Significance

Page 11: New toolbox

Return

Conversion

Non-Bounce

Click Through

Impressions

The Funnel100%

20%

12%

7%

3%

Page 12: New toolbox

Impression Clicks CPC Bounce Time on

SiteConversi

on Return

10,000 1,000 $1.05 90% 0:40 3% 1%

300 100 N/A 60% 3:32 27% 15%

Page 13: New toolbox
Page 14: New toolbox

Click Mapping crazyegg.com

Page 15: New toolbox

Hover map

crazyegg.com

Page 16: New toolbox

Oculometer

Page 17: New toolbox

Google Analytics

http://www.google.com/analytics/

Page 18: New toolbox
Page 19: New toolbox
Page 20: New toolbox
Page 21: New toolbox

Google Adwords

Page 22: New toolbox
Page 23: New toolbox

Google Ad Planner

google.com/adplanner

Page 24: New toolbox

SpyFuAmazon.com

Daily Adwords (PPC) Ad Budget: $85.37k - $277.81k

spyfu.com

Page 25: New toolbox

ThinkUp

http

://th

inku

papp

.com

/

Page 26: New toolbox

Backtype/BackTweets

Backtype.com

Page 27: New toolbox

ScoutLabs

Scoutlabs.com

Page 28: New toolbox

Gnip

Page 29: New toolbox

WebNumbr

webnumbr.com

Page 30: New toolbox

Dashboards

Page 31: New toolbox
Page 32: New toolbox

Mailinator

mailinator.com

Send mail to [email protected]

Visit mailinator.com

Get your mail

Page 33: New toolbox

Google.com/adplanner

Spyfu.com

SEMRush.com

Backtype.com

Scoutlabs.com

Webnumbr.com

Page 34: New toolbox

• Analytics as a product• Active monitoring (social)• Emerging fields more data intensive• Development Partner

Actively Sell Data

Page 35: New toolbox

• Pre-Pitch Research• Use digital to create traditional campaigns• Know more about the client than the

client does• Offer Insights

Passively Sell Data

Page 36: New toolbox

#himc