new technologies and social networks taking road safety online effectively presented by: manpreet...
TRANSCRIPT
![Page 1: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/1.jpg)
New Technologies and Social NetworksTaking road safety online effectively
Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety4th European Youth Forum for Road Safety European Commission Brussels, 25/11/11
![Page 2: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/2.jpg)
Agenda• Taking road safety online• Advantages and Disadvantages of
social media• Importance of online presence• Examples @ YOURS• Conclusion
www.youthforroadsafety.org
![Page 3: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/3.jpg)
Introduction• Manpreet Darroch • Communications Officer @ YOURS• Manage online outreach• Design online campaigns • Embrace Life Campaign (2011) • World Crossing Campaign (2010)• Director of Tune into Traffic UK
www.youthforroadsafety.org
![Page 4: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/4.jpg)
Taking Road Safety Online
• Many organization are already online• Internet is most used media in Europe• Social media is a powerful tool for
outreach• Massive potential to reach young
people with your road safety message!
www.youthforroadsafety.org
![Page 5: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/5.jpg)
Advantages
• A good tool to use to publicize your work• Costs very little money to set up online• Easy to create Facebook groups etc• Online participation can be easier than face
to face• Cross border collaboration can be
facilitatedwww.youthforroadsafety.org
![Page 6: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/6.jpg)
Disadvantages
• Your message can be caught up in ‘commercial noise’
• Harder to gauge participation and commitment
• Not as effective as a face-to-face conversation?
• User drop-out• Hits do not necessarily indicate attitude
change www.youthforroadsafety.org
![Page 7: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/7.jpg)
Solutions – Examples at YOURS
• How do we take road safety campaigns online effectively?
• How do we ensure online participation?
www.youthforroadsafety.org
![Page 8: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/8.jpg)
Importance of online presence
• Advocacy is incredibly important for road safety
• Setting yourself up online is a great place to start
• Social media can be an effective tool to create a movement
www.youthforroadsafety.org
![Page 9: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/9.jpg)
Social media revolutions?
www.youthforroadsafety.org
![Page 10: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/10.jpg)
Going online effectively
![Page 11: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/11.jpg)
Embrace Life = Online Awareness Campaign
• Asked people from around the world to show us ‘how they embrace life’ and accordingly, commit to road safety with a photo.
The campaign began with a strategy plan including:
- Concept - Start date and end date- Which medias we would use (online)
- Online media timeline- People to contact to get involved
www.youthforroadsafety.org
![Page 12: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/12.jpg)
Easy to take part• A picture was the entry criteria• Incentive = 1000 euros for best
entry• Endorsements = by
photographers• Creates a buzz and movement
via facebook and our website
• Use your own networks to engage others
• Engage those not active in road safety
• Great resultswww.youthforroadsafety.org
![Page 13: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/13.jpg)
11/22/11
![Page 14: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/14.jpg)
![Page 15: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/15.jpg)
![Page 16: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/16.jpg)
![Page 17: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/17.jpg)
11/22/11
![Page 18: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/18.jpg)
11/22/11
![Page 19: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/19.jpg)
![Page 20: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/20.jpg)
![Page 21: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/21.jpg)
Conclusion
• Advantages and disadvantages to online networks
• Put your organization online – it’s where youth are!
• Be strategic and think about HOW you use social media
• Don’t give up – sometimes it takes time to see results www.youthforroadsafety.org
![Page 22: New Technologies and Social Networks Taking road safety online effectively Presented by: Manpreet Darroch Communications Officer – Youth for Road Safety](https://reader035.vdocuments.us/reader035/viewer/2022062516/56649d955503460f94a7df37/html5/thumbnails/22.jpg)
Join the Global Youth Network for Road Safety
www.youthforroadsafety.org`THE MINE SECTION
[email protected] for questions…
We are here to support your work and publicize your projects!