new subscription revenue opportunities for book publishers
DESCRIPTION
Digital subscription programs are well established in the world of journals, but less familiar to book publishers. Spotify and Netflix have demonstrated the power and attractiveness of the subscription model and in fact, some feel that we are becoming a “subscription economy.” Book publishers too can take advantage of this phenomenon, and in so doing recast their revenue model. + Which types of publishers have the greatest opportunities to provide successful subscription services? + How does a publisher define and execute a plan that results in launching new subscription services? + What challenges might be encountered along the way? In this session you will learn how innovative book publishers and their partners are creating new and revenue streams through subscription services. Panelists representing an array of publishers (consumer, professional, academic) will separate the hope from the hype.TRANSCRIPT
New Subscription Revenue Opportunities for Book Publishers
Publishing Business ConferenceSeptember 24th, 2013NYC
Who I am/what I do
Business development consultant 30 years publishing experience Business application of new
technologies Launched dozens of new business
initiatives Raw startups to large corporations
Who I am/what I do
Rise of a Subscription Economy for Digital
Media?
What is a Subscription Business Model?
“…a business model where a customer must pay a subscription price to have access to the product or service.”
“Thus, a one-time sale of a product can become a recurring sale.”
Source: Wikipedia
4 Key Features
Defined Collections
4 Key Features
Access Rather than Purchase
4 Key Features
Limitations on Use
4 Key Features
Possibility of Recurring Payments
Introducing our Panelists
Andrew Brenneman President Finitiv Corporation
Laura Friedman Director, Digital Products & Services McGraw-Hill Professional
Jenny Frost SVP, ePublisher & eBook Strategy Scholastic Book Clubs & eCommerce
