new sub regime feb 2011
DESCRIPTION
Details of new subscription model for Realestate.co.nz from 1st April 2011 and introduction of new marketing opportunities for properties.TRANSCRIPT
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Industry owned website
Supporting and protecting the industry from the aggressive profit
motivations of media owned websites
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Profile for your listings
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25%
50%
Metropolitan Newspapers - Prior 7 day usage for real estate search
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45%
60%
Property Magazines - Prior 7 day usage for real estate search
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80%
69%
Specialist real estate websites - Prior 7 day usage for real estate search
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•2006 - Launch
•2007 - Loyalty building
•2008 - Social media / data / allrealestate
•2009 - Zoodle / Premium advertising
•2010 - New websites / iPhone
•2011 -
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Loyalty
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1. Subscription
2. Premium property advertising
3. Enhancements & promotion
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Subscriptions
$200 per month / office
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Online marketing
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Online marketing
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Transparent | Fair | Equitable
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Large office
Small office
6
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Large office$300 per month /office
Small office$225 per month /office
6
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Subscriptions
$0per month / office
Subscription rebate
‘dividend’
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•6 Active sales agents
•Average 10 listings per month
•Subscription $300
•$180 premium property advertising
•Subscription rebate $180
•Effective subscription cost $120
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•3 Active sales agents
•Average 7 listings per month
•Subscription $225
•$60 premium property advertising
•Subscription rebate $60
•Effective subscription cost $165
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•3 Active sales agents
•Average 7 listings per month
•Subscription $225
•$225 premium property advertising
•Subscription rebate $225
•Effective subscription cost $0
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•14 Active sales agents
•Average 22 listings per month
•Subscription $300
•$500 premium property advertising
•Subscription rebate $300
•Effective subscription cost $0
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Rebate
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1. Subscription
2. Premium property advertising
3. Enhancements & promotion
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Feature Listing
$59
Showcase Properties Looking to sell your home?
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Refresh Listing
$50Showcase Properties Looking to sell your home?
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Showcase Listing
$150 / week
Showcase Properties Looking to sell your home?
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Global Listing
20 global property websites20 million monthly visitors
$250 (inc GST) - 90 days
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$59 $50 $150
$49 $30 $75
Feature Refresh Showcase
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Marketing campaignWeek 1 - Feature Listing : $59
Week 2 - Refresh Listing : $50
Week 3 - Showcase Listing : $150
Week 4 - Showcase Listing / Refresh : $200
Auction - 20 March
Total cost : $459 (inc GST)
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Listed - email alert / Feature
Refresh - email alert
Showcase Showcase
Refresh - email alert
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Marketing campaign
Week 1 - Feature Listing / ListGlobally : $309
Week 2 - Showcase Listing : $150
Week 3 - Showcase Listing / Refresh: $200
Week 4 - Showcase Listing / Refresh : $200
Auction - 20 March
Total cost : $859 (inc GST)
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Listed - email alert / Feature
ShowcaseShowcase
Showcase
Refresh - email alert
Refresh - email alert
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Marketing campaign
Week 1 - Feature Listing : $59
Week 2 -
Week 3 - Refresh: $50
Week 4 -
Auction - 20 March
Total cost : $109 (inc GST)
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Listed - email alert / FeatureRefresh - email alert
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1. Subscription
2. Premium property advertising
3. Enhancements & promotion
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Investment
Enhancement
PromotionInnovatio
n
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Enhancement
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Showcase Properties
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Promotion
•Advertising - all websites
•Online & print media
•Social media
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Innovation
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Discover
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1. Subscription
2. Premium property advertising
3. Enhancements & promotion
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Next Steps
•Roadshows
•Email - facts sheets / sales leaflets
•Sales team support
•1st April - new premium advertising products
•1st April - new subscription / rebate
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