contents

Vision, Mission, Values 1

Who We serVe 3

Where We serVe 4

our local TeaM 5

our inTernaTional TeaM 6

PrograM highlighTs 7

collaboraTing ParTners 13

Financials 14

board oF direcTors 15

sPecial Thanks 16

Join our song! 16

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our visionWe enVision a World Where PeoPle

realize Their WorTh and

reach Their PoTenTial

our missionTo PosiTiVely iMPacT chinese socieTy by oFFering innoVaTiVe Personal deVeloPMenT serVices and Training

♥ selF-WorTh deVeloPMenT educaTion Empowering people with knowledge of their innate value andtheintrinsicdignityofallmankind(includesourflagship program, “You Are Special”)

✆ ProFessional counseling Enabling people to live in a greater state of emotional health and wholeness

✍ eMPloyMenT coaching Equipping people with practical tools in order to achieve job satisfaction

our valuesinTegriTy | inTenTionaliTy | insPiraTion

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WHo We serveAs personal development is an endeavor applicable to all people within a society, New Song serves a wide variety of individuals. From orphans with disabilities to successful young professionals, from marginalized migrant students to top-tier university students, we aspire to see positive life change across the entire spectrum of the population.

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our local team

Helen GaoPosition Managing DirectorHometown Beijingoutstanding contributionKind and attentive facilitation of our local staff to realize their worth and reach their potential.most Passionate about Working With

Partnering organizations

fiona guo Position TeacherHometown Dezhou, Shandong Provinceoutstanding contributionA focus on each and every participant as if they were her one and only.most Passionate about Working With

Migrant children

DOREEN FANPosition Manager of AdministrationHometown Beijingoutstanding contribution

Being the “wind beneath our wings”. most Passionate about Working With

Volunteers

david duPosition Office ManagerHometown Beijingoutstanding contributionAmazing servant-heart towards everyone who comes into the office.most Passionate about Working With

Local fellowships

PAULA TIANPosition Program Coordinator/TeacherHometown Zhangjiajie, Hunan Province outstanding contributionIncredible energy and enthusiasm for our work and life in general!most Passionate about Working With University Students

Wang jingqiPosition InternHometown Dezhou, Shandong Provinceoutstanding contributionBeing a man of action (not just words).most Passionate about Working With Fiona (they are engaged!)

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our international team

Julie SchulzePosition FounderYears in china 6Hometown Dallas, Texas, U.S.A.Favorite aspect of WorkIn addition to working alongside such dedicated teammates, as well as learning so-very-much from my fellow board members, my heart de-lights in watching New Song volunteers be transformed by joining us in our work. For many of these young professionals and univer-sity students, it’s their first experience with volunteerism. Not only do they plant seeds of love and life with those whom they serve, but they themselves are furthered along in their own journey of personal development.

LAURA CRAMERPosition Manager Fundraising & CommunicationsYears in china 1 Hometown Richmond, Virginia, U.S.AFavorite aspect of WorkBy partnering with other like-minded organiza-tions in Beijing and surrounding areas, I have the opportunity to witness a myriad of agencies and individuals committed to selflessly serving the people of China. Such passion and self-sacrifice is a daily encouragement and inspira-tion to my own life pursuits.

sheila MutavuPosition Associate Fundraising & CommunicationsYears in china 13 Hometown Kigali, RwandaFavorite aspect of WorkWorking with the New Song team has been enriching in multiple ways. The dedication of the team and commitment to the work of this organization has taught me a great deal.

cynthia chenPosition Counseling Sector LiaisonYears in china 7Hometown Springfield, Illinois, U.S.AFavorite aspect of WorkIntroducing professional counseling to YAS participants and providing opportunities for local counselors to serve and grow professionally has been such a highlight for me at New Song.

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ProGram HiGHliGHts

selF-WortH DeveloPment eDucation

N ew Song believes that no person has to earn their worth. As humans, we all innately possess value; however, many people choose to base their value

on their title, position, bank account, physical beauty – or simply the opinion of others. None of these choices are stable, reliable, or secure.

By offering a variety of self-worth development education programs, we provide people with a fresh perspective on how to determine their value. Our programs focus on the concept that knowledge effects beliefs, and beliefs effect behavior. Through this progression, participants discover new levels of confidence andinternal security that lead to all manners of positive life outcomes.

neW sonG’s FlaGsHiP ProGram: You are sPecial (“Yas”)

T his program utilizes You Are Special, a book by Max Lucado, as the cornerstone for lectures, activities, small group sessions, and one-on-one

conversations. The overall objective of this program is for participants to come to know and believe that they are special. A variety of partnering organizations all with differing missions, have found YAS to be a dynamic addition to their current program offerings.

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Somepeoplefinditcuriousthatsuchasimplebook,withsucha simple message, could have such a large impact. We think it demonstrates that in the midst of all the positive progress of modern life, many of the Chinese have forgotten the basic truth of the dignity and value of all mankind. The YAS Program simply serves as a reminder of such truths.

to date, over 15,000 people have received Yas programming along with their very own copy of You are special in mandarin.

“new song’s yas Program stands out as unique, needed

and effective. i applaud their devotion to the

people of china.”

- Max LucadoBest-Selling Author and

New Song Supporter

2011 Yas ProGram results

✔ YAS broadened its reach from 7 to 9 provinces across China sharing the message with thousands more men, women, and children.

✔ 75% of surveyed participants reported sharing the YAS message with friends and family, indicating the significantmultiplicationfactoroftheprogram.

✔ over one hundred people were trained and certified as YAS instructors, ensuring exponential growth of total beneficiaries.

“ i really enjoyed hearing the you are special message, and i even shared it with my friends and husband... each of us has similarities and

differences that should be celebrated. ”

- Chinese Ayi/Domestic Laborer and YAS Participant

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*Assorted Program Participants: Community Leaders, Corporate Employees, Counselors, Domestic Laborers, Educators, Former Sex Workers, Lay Leaders, Medical Professionals, Orphans and Caretakers, Social Workers, Students and Parents, and Tradesmen.

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neW sonG Yas Book DistriBution BY ParticiPant tYPe

ProFessional counselinG

A n increase in rental prices has pushed several counseling operations to the outskirts of the city. Though high quality services and

training are still taking place via these organizations, there is an ever-expanding need to offer counseling services in the heart of Beijing. New Song is pleased to help meet this need by making our counseling

room available to the vast network of individuals and alliances that serve the Chinese and foreign population in Beijing and beyond.

Over the past year, a number of licensed counselors have spent over a hundred hours serving clients in our facility.

emPloYment coacHinG

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“Many thanks to new song for making this

important resource available. licensed counseling faces

many obstacles in china, and it is wonderful that new song is helping

to provide solutions to practical issues. Most of all, i appreciate the friendliness and professionalism of

new song’s team. They are kind, helpful and efficient! I know my clients

appreciate them too! i truly value our partnership.”

- regina ho, licensed counselor

“ Employment coaching at New Song was a beneficial and life-giving service for all who participated. For our clients, it helped bring into focus their career desires and aspirations, and in some cases led to new jobs and a more clear path to achieving their professional goals.

For new song, it helped to fund other areas of our organization, allowing for further reach of our self-worth development and licensed counseling programs to individuals that could otherwise not afford them.

it truly was a win for everyone involved! ”

- Kimberly Tingler, HR Professional

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collaBoratinG Partners

   

 

 

     

   

 

     

 

 

assorteD inDiviDuals

 

 

 

CAMPHope

AGAPE CENTERLove never fails.

local FelloWsHiPs various miGrant scHools

 

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Financials

*New Song, a U.S. 501C3 tax exempt charity, offers its programs in ChinaunderitsownbrandthroughitsChinesecontractoraffiliate,the Xin Sheng (Beijing) Cultural Consulting Limited Company (XS). XS is a private company, which New Song engages through control, service and licensing agreements to conduct its work in China. This unauditedfinancialsummarycombinestheactivitiesofthetwoentitiesinordertoreflectthetotalfinancialactivityinexecutingNew Song’s programs and mission.

REVENUES

New Song Donations 97,982.58

Xin Sheng Program Revenues (see chart) 17,790.77

TOTAL REVENUES 115,773.35

EXPENSES

Salary & Wages 47,295.96

Payroll Taxes, etc. 10,693.34

Depreciation 420.00

Accounting Fees: outsource accounting 576.00

Legal Fees 1,632.35

Professional Fees 5,817.03

Printing & Copying 3,201.07

Books, Subscriptions, References 202.13

Books for Program Distribution 4,227.59

Rent & Occupancy 14,366.00

Supplies 1,773.93

Telephone & Telecommunications 143.00

Postage & Shipping 325.75

Utilities 512.00

Outside Computer Fees 680.23

Office equipment 78.00

Travel 3,306.73

Conference 500.00

Other Expenses: Team Building & Professional Development 4,326.58

Other Expenses: Bank Charges 693.70

Taxes 1,963.59

TOTAL EXPENSES 102,734.98

CHANGE IN NET ASSETS $13,038.37

 

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BoarD oF DirectorsChAirMAN Julie schulze Founder, New Song

SECrETArY esther Woo Executive Aide to Executive Director, Compassion for Migrant Children

TrEASUrEr Peter schulze Managing Director, Mercy Ships international

DirECTOr Jonathan Hursh Founder and Executive Director, Compassion for Migrant Children

DirECTOr rob tucker Executive Missions Pastor, Beijing international Christian Fellowship

DirECTOr kimberly tingler Director of human resources for Ad Sales at NBC Universal

Special Thanks to:Our many volunteers; words cannot express how grateful we are for you! | Our Former

teammates who helped us to pioneer, grow and stabilize. | JoHn YoDer for creating

additional educational materials that are both timeless and culturally relevant for today’s China. |

DeBra scHottelkorB for your loving kindness, both personally and professionally. |

saraH BerGforhelpingtomanageourstatesidefinances,anddoingsowithanattitude

of grace and support. | cHerYl Green for being available to deal with little snafus and big

requests. | staGe one ProDuctions for your bottomless cup of creativity and collaboration.

| little GolD Book for blessing us, and growing with us, along the way. | lYDia miller,

maGGie lee and JoYce teo for saving the day with regard to producing an annual report that

trulyreflectswhoweareandwhatwe’vebeendoing.| Finally, all of our Donors; whom are

radical enough, and wise enough, to share in this vision!

Join our sonG!

if you would like to join us in the mission of transforming hearts and lives in Chinathroughfinancialsupport,pleasesendyourdonationmadepayabletoNewSong to the following address:

new song8065 leesburg Pike, suite 300vienna, virginia 22182

New Song is recognized in the United States by the internal revenue Service as a 501(C)3 organization. Gifts are deductible for the purposes of federal and state income tax purposes as permitted by law.

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