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June 2015, Barcelona @KenHughesIE © Ken Hughes 2015 #digitaldna #ges15 A NEW CONSUMER DNA: THE DIGITAL NATIVE ADVANCE

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Page 1: New shopper dna

June 2015, Barcelona@KenHughesIE© Ken Hughes 2015

#digitaldna #ges15

A NEW CONSUMER DNA: THE DIGITAL NATIVE ADVANCE

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June 2015, Barcelona@KenHughesIE© Ken Hughes 2015

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THE BUILDING BLOCKS OF WHO WE ARE

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BECOMING

AS CONSUMERS AND SHOPPERS

THE BUILDING BLOCKS OF WHO WE ARE

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DIGITAL IS WHO WE ARE … … NOT HOW WE SHOP

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WHAT ARE WE SELLING?

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PATH TO PURCHASE

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ABSOLUTEPERMANENT TRUSTED

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http://www.google.ie/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fcohort21.com%2Fashleybailey%2F2015%2F02%2F05%2Fthere-is-no-spoon%2F&ei=CZf1VLbaBsH7aO36gvAM&bvm=bv.87269000,d.d2s&psig=AFQjCNEHXfp422jJizwwTBeOuRrM-sxFrQ&ust=1425467511318381
http://www.google.ie/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fcohort21.com%2Fashleybailey%2F2015%2F02%2F05%2Fthere-is-no-spoon%2F&ei=CZf1VLbaBsH7aO36gvAM&bvm=bv.87269000,d.d2s&psig=AFQjCNEHXfp422jJizwwTBeOuRrM-sxFrQ&ust=1425467511318381
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+ ≠ BRAND

CONNECTIVITY

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+ ≠ BRAND

CONNECTIVITY

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SEAMLESS INTEGRATION: “THERE IS NO LINE PEOPLE”

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WHAT ARE WE SELLING?

THE NEW CONSUMER DNA:

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YOU ARE WHAT YOU OWN >

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YOU ARE WHAT YOU

EXPERIENCE

& SHARE

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EXPERIENTIAL

EQUITY

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EXPERIENTIAL EQUITYSHAREABLE

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http://www.google.ie/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=l7y2e_5ztw9puM&tbnid=uXKxHlHgkubKaM:&ved=0CAUQjRw&url=http%3A%2F%2Fcastlespoilers.blogspot.com%2F2011%2F02%2Ftv-guide-goodies.html&ei=8GxpUtKOJIOI0AXm2YDoAQ&bvm=bv.55123115,d.Yms&psig=AFQjCNGhhfPLl1VIqcgRDDX_y3ZU8ah6-w&ust=1382727115005372
http://www.google.ie/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=l7y2e_5ztw9puM&tbnid=uXKxHlHgkubKaM:&ved=0CAUQjRw&url=http%3A%2F%2Fcastlespoilers.blogspot.com%2F2011%2F02%2Ftv-guide-goodies.html&ei=8GxpUtKOJIOI0AXm2YDoAQ&bvm=bv.55123115,d.Yms&psig=AFQjCNGhhfPLl1VIqcgRDDX_y3ZU8ah6-w&ust=1382727115005372
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http://www.google.ie/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=FW6zqndn700_7M&tbnid=lkhRGzJAIFfURM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.brandingbusiness.com%2F2013%2F02%2Fwhats-your-brand-made-of-managing-supplier-vendor-relationships%2F&ei=h-JmUpKJOKKa0AWjiIHQCg&bvm=bv.55123115,d.Yms&psig=AFQjCNGJdbcCQeEjKIAP2urGVbVd_w_cCQ&ust=1382560707162255
http://www.google.ie/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=FW6zqndn700_7M&tbnid=lkhRGzJAIFfURM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.brandingbusiness.com%2F2013%2F02%2Fwhats-your-brand-made-of-managing-supplier-vendor-relationships%2F&ei=h-JmUpKJOKKa0AWjiIHQCg&bvm=bv.55123115,d.Yms&psig=AFQjCNGJdbcCQeEjKIAP2urGVbVd_w_cCQ&ust=1382560707162255
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#digitaldna #ges15

IF OMNI-CHANNEL OR ECOMMERCE IS JUST ANOTHER

DISTRIBUTION CHANNEL IN YOUR BUSINESS,

YOU ARE ALREADY BEHIND…

… DIGITAL IS A CULTURAL

MINDSHIFT IN TERMS OF

CONSUMER EXPECTATION

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June 2015, Barcelona@KenHughesIE© Ken Hughes 2015

#digitaldna #ges15

www.kenhughes.info

@KenHughesIE


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