© 2010 Fiberlink CommunicationsMORE Webinar Series© 2010 Fiberlink Communications

New Rules for Delivering and Managing Enterprise Mobile Apps

Josh LambertJoe Pappano

© 2010 Fiberlink CommunicationsMORE Webinar Series

What will I learn today?

> What are the trends driving App Stores> What approaches are available> What are the characteristics of best-in-class

mobile applications management> MaaS360 Mobile App Management Guided Tour> Q & A

© 2010 Fiberlink CommunicationsMORE Webinar Series

What is happening?

> Devices were the first wave

> Apps are the next wave> Consumer-led

phenomenon> Now a corporate

imperative> Consumerization meets

softwareSource: iSuppli

© 2010 Fiberlink CommunicationsMORE Webinar Series

What is all the App Store fuss about?

> What is really new here? Desktop management tools Shareware sites Virtualization environments

> Consumerization meets software End users are in control

• Users discover, purchase, install, upgrade, uninstall Self-service pull model

• Little/no IT involvement or support overhead

> Works well for Consumer-centric app ecosystems Platform-centric app ecosystems

© 2010 Fiberlink CommunicationsMORE Webinar Series

Is this a realistic model for Enterprise Apps?

> Yes End user in control Reduced IT involvement

> But with a caveat Enterprise applications and custom applications have

unique distribution requirements

> Availability based on User characteristics Device characteristics

> Enterprise App Store Model for distributing public and private mobile

applications within an enterprise

© 2010 Fiberlink CommunicationsMORE Webinar Series

What are the benefits of an Enterprise App Store

> Distribute private or custom applications> Integrate “best-of” public App Store content> Simplifies application discovery process> Optimizes software licensing costs> Reduces IT / Support overhead> But be aware of the implications

Mission critical business functions are now dependent on your mobile infrastructure

Mobile Device Management is a prerequisite Mobile Application Management (MAM)

© 2010 Fiberlink CommunicationsMORE Webinar Series

Enterprise App Management Functionality

> Public Apps “Recommend” apps off the store or market Expense tracking, validation

> Private Apps Install private apps Update private apps Update provisioning profile (iOS only)

> App Management Control Apps that are allowed to run “Carrot and Stick”

> Audit logs

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Qualities of Best-in-Class App Management

> Notifications Alert users to new content without action required Alert users if they have a disallowed app

> Integration with market and store metadata Automatically list apps without worrying about icons,

description, or screenshots

> Flexible Distribution Device Information, User Information

> Enterprise App Toolkit Easy integration for common services Authentication, Auditing, Usage, Updates, Data

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Better Together: App and Device Management

> App access and device status should be linked Restrict app access if device out of compliance

• Device is lacking encryption?• User installed app that is not allowed?

Require specific apps to be in compliance• If you do not have them, you are pushed them• Action can be taken if not installed

> Provisioning profiles can be pushed silently Without MDM, requires manual intervention

> Common requirements Active Directory Certificates

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MaaS360 Mobile App Management Guided Tour

> Managing Apps> Distributing Apps> Tracking Apps

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Managing Apps in MaaS360

> Manage the Apps your users will see Upload Package

• Enterprise Application (Android)• Market Store Application (Android)

Manage Packages• Update to new version• Delete• Track downloads

© 2010 Fiberlink CommunicationsMORE Webinar Series

Distributing Apps to Users

> Flexible deployment options All Users Specific Device Group (Sales Department, Engineering,

etc.) Specific Device (Testing)

> Description for internal use

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Tracking App Installations- Per Device

> List all Apps that have been installed through App store for a specific device New “Package Distributions” section in Device View Distributions will show status of

• Not Relevant: Device does not meet the distribution criteria• Pending: Device meets the distribution criteria but has not

installed• Success: Device has installed the App

Also reported in “Software Installed” section in Device View

© 2010 Fiberlink CommunicationsMORE Webinar Series

Network World’s Clear Choice Winner for MDM

> http://links.maas360.com/networkWorld-mdmTest

© 2010 Fiberlink CommunicationsMORE Webinar Series

Wrap-up

> Up-coming Webinars (http://maasters.maas360.com/webinars/)

June 9 – Customer Spotlight June 23 – Securing Data on Androids with MaaS360 and Touchdown

> Past Webinars (http://links.maas360.com/webinars/)

Forrester - Map Your Mobility Strategy to Meet New Demands Aberdeen - Best-In-Class Practices for Managing iPhones, iPads, and

Androids Philippe Winthrop - Managing Personal Mobile Devices In Your Business

> Plus lots of How-To content at the MaaSters Center Mobile Device Management Best Practices

• http://links.maas360.com/mdm/ Mobile Device Management Strategy Series from Lopez Research

• http://links.maas360.com/mdmstrategy/ Mobile Device Management Glossary

• http://links.maas360.com/mdmglossary/

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Questions or follow-up?Joe Pappanojpappano@fiberlink.com