new product launch on a shoestring2
TRANSCRIPT
New Product Launch on a Shoestring
Barry Doctor, Product Marketing [email protected] Twitter @bdoctor
#pcampatlBlog: http://outsideinview.com/
Twitter @bdoctor #pcampatl outsideinview.com
The Good “Old” Days…
Do you remember… We had big budgets Goal was to make a
splash
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The “Old” Days…
Lavish launch events
Anything creative to get the word out
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The “Old” Days…
Those days are gone
So, why has it changed?
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How it has changed… Printed literature Printed launch pkgs Mailed packages Big launch parties PR campaigns Launch @ trade
event Sales kick off Sales trip junkets
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How it has changed…
Post .PDFs HTML emails Sales prints own Bakery treats in office Announce via email E-learning Sales wins “Points” Social media
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How it has changed… Trinkets @ trade
shows FAX blasts Media/Analyst day for
private briefings New product, new t-shirt Free product samples Customer sat surveys
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How it has changed… Chance to win for filling
out web survey 15 minute web based call Able to buy logo wear from
Cafepress Samples are sold Web surveys/coupons Web-based monitoring Social media campaigns
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Why?
Advances in technology such as: Email Web seminars Conference calls Web surveys Social media
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Why?
Have the effect of: Saving money Reducing budgets Speeding process
of getting the word out
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Food for Thought How do these advances in technology impact
sales? Do live launch extravaganzas improve sales? Do trinkets, contests and t-shirts make a
difference? Do they save money? What techniques do increase sales or improve the
rate of adoption? What actually works to improve sales?
New Product Launch on a Shoestring
will be posted on SlideShare
Barry Doctor, Katun [email protected] Twitter @bdoctor
Blog: http://outsideinview.com/