new product development. these phone seems to be boring !! its time for a change now, isn’t it??
TRANSCRIPT
New product development
THESE PHONE SEEMS TO BE BORING !! ITS TIME FOR A CHANGE NOW, ISN’T IT??
“TRIXX-all in one phone with the ultimate innovation”
Why to select the TRIXX
Indian market is highly dynamic Mobiles to serve as a multi utility device To make people more comfortable in the
lap of technology A measure to reduce pollution
What is new in our product
Our cell phone concept is made of recycled aluminum
The screen in an organic LED screen. By the use of laser technology our phone
can be used as a multi utility device 5G is designed to keep in touch with
everyone in whichever way we want.
Product details Triple sim Screen: 2.4-inch , Weight:49g, length:9.3mm 1500 mAh Li-ion battery. G-sensor technology Extended talk time of 3 hrs on otherwise battery draining triple-SIM
setup 5-G facility 3.2-megapixel Dual Cameras Built-in replaceable memory card (expandable memory upto 32 GB) WIFI wireless Internet access module, Bluetooth, MP3 player Video calling GPS technology (online mobile tracking)
Price and Availability
Our phone will be available in 3 models Will be available in selected cities across
India for the price of Rs. 20,999 in red, black, silver and purple colors with one year warranty.
The 80/20 rule will be applied
PLC
GROWTH
INTRO
MATURITY
DECLINE
STAGNATION
DEVELOP-MENT (huge
investment in R&D)
(BATCH)
ASSEMBLY LINE
BATCH PRODUCTION
BATCH PRODUCTION
(JOB SHOP)
Product manufacturing
Production processes
ASSEMBLY LINE PRODUCTION OF OUR MOBILE PHONES
BATCH PRODUCTION
(Basically during introduction) (Most often during growth period)
Measures to fix the price
Analysis of past years records Market survey Market pull situation
Strategy for competitors
Keep a track of competitor’s pricing and marketing strategies
Introducing add on schemes such as a dust cleaner for phones and certain free schemes
Make timely changes and extending the product line
Pricing strategy
Price skimming Psychological strategy
THANK YOU