new product development presentation
TRANSCRIPT
-People have children complaining that they cannot have normal life like go
grocery shopping, casual walking with children, cooking and traveling etc.
-Grocery shopping is one particularly hard time for parents
-Most families go grocery shopping once a week with their children
For instance, there are 2-3 trolleys with children seat and 90 trolleys in ALDI
-The average children per family in Ireland is 2.03 (2008) (Irish examiner)
-In most trolleys, there is only one baby seat or extremely uncomfortable one
for children
Background Justification
Huan Yang 0628441
Voice of the customers
• Observations
• Parents requirements:- easy- children’s safety- speed
• Day in the life
• Past problems: - two or more babies but only one children seat- parents have to lift children in and out the trolley- seat and trolley not child friendly (ergonomic)- strap on children seat not effective
Huan Yang 0628441
Design process
• Children seat position
• Children’s access to trolley
Front/ rear of the trolley
Steps
Standing board
• Position of handle
• Children activity centre, keep children occupy
• Trolley into a nested position
Huan Yang 0628441
Design process
Huan Yang 0628441
Handle for pulling trolley easier
Ergonomic back
Steps
Table for children playing their own toys
Novel aspects
• Trolley handle can be flip down use as steps
• Children can sit into the children seat with the help of parent,
less pain for parent
• Children take the ownership of getting into trolley, more
independent
• Children seat is more comfortable, child friendly
• Extra spaces on handle, have pockets and room for
children playing their own toys and parent putting bags
• The handles in the front of trolley make it easy pulling trolley
from another side
Huan Yang 0628441
Huan Yang 0628441
Proof of concept- old shopping experience
Proof of concept- new shopping experience
Huan Yang 0628441
Huan Yang 0628441
Manufacturing Viability
• Steel on flat surface (jig fixture)
• Pins located the main locations, spot welding all the
joints
• Positive and negative tools crunch steels into right shape
• Plastic(polypropylene) cover the top (injection molding
covering)