Presentation topics…

Our Company Name Sunflower Fruits Company…

Our product “Bondhu Lichi Bar”…

“Gift for loyal life”

Situated in Dinajpur…

Ours Company… Ours Store house…

Our Products…

The lychee is the sole

member of the genus

Litchi . The fresh fruit has

a "delicate, whitish pulp"

with a floral smell and a

fragrant, sweet flavor.

Since this perfume-like

flavor is lost in the

process of canning, the

fruit is usually eaten

fresh.

Nutritional value provides our products…

Nutrition Facts• Lychee - Amount Per 1 fruit without refuse (9.6 g)• Calories 6% Daily Value• Total Fat 0 g - 0%• Saturated fat 0 g - 0%• Polyunsaturated fat 0 g• Monounsaturated fat 0 g• Cholesterol 0 mg - 0%• Sodium 0 mg - 0%• Potassium 16 mg - 0%• Total Carbohydrate 1.6 g - 0%• Dietary fiber 0.1 g - 0%• Sugar 1.5 g• Protein 0.1 g - 0%

“Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.”

Bondhu Litchi Bar Health Benefit…

1. Cancer

2. Heart Disease

3. Aids digestion

4. Maintains healthy bones

5. Vitamin C

6. Oligonol

7. Vitamin B

8. Weight loss

10. Anti-ageing Benefits

11. Protection from Free Radicals

12. Skin-Friendly Nutrients

13. Maintenance of Healthy Hair.

Manufacturing Process….

How to Select our products… How to store our products…

• Fresh lychees are available from June to October.

• Choose the fruits that are bright in color, light red to deep red without blemishes.

• Their skin should be tough and leathery but should be pliable and not dull, dry or dark.

• If the fruit tastes bitter or sour, it indicates that it has not ripened fully.

• Lychees have a good shelf life and can be kept at room temperature for up to 5 days and refrigerated for up to 5 weeks.

• A temperature of 34-40 OF.

• They should not be peeled except just before serving.

• Lychees should be wrapped in a paper towel and kept in a perforated plastic bag.

Market segmentation... Target Marketing …

• Geographic: characteristics of

consumers differ across nations,

states, geographic areas reflecting

cultural interests.

• Behavioural: knowledge, attitude,

use or response to a product.

Mass marketingDirect Marketing

PromotionBrand

Generating sales

Creating brand loyalty

Bondhu Lichi BarAll Area

Place and Products…

Advertising and Test marketing…

TV AddOnline AddBill Board

Newspaper

Approaches our test

marketing…

• Standard test markets

• Controlled test

markets

• Simulated test markets

Distribution Channels and Launch…

Hole Seller Retailer

handling

packaging

transport

storage

processing

Have a good day…