new product development
TRANSCRIPT
*New Product Development study
*New Product Development Strategies
*Maximizing Productivity Strategy*Productivity of New Product*Benefits of New product sales/R&D, Implementation of
New Product*Filtering out weak projects from your portfolio*Leaves highly valued projects in your portfolio*Estimates resource requirements*Prepare effective “go forward” plan
* The whole New Product Development Process
*breaks down into several stages
*each stage is proceeded by gate or go/kill decision point
* Companies which use Stage-Gate strategy
*Microsoft*Procter&Gamble*Siemens*Hewett-Packard*General Motors
*NextGen Strategy
*Lean: All non-value-added items are removed
*Scalable: Multiple versions depending on project type
*Adaptable: Spiral development is one way of development within the changing data
* The key element of Sage Gate Strategy
*Managing stage-gate activities to prevent stage overlapping; *Introducing the principle of
simultaneous execution: within waiting for the completion of a previous step; perfect information before moving ahead
* Stage-Gate is more than strategy or process
It is more like a culture that fosters new and designed behaviors
*Designed behaviors include
*disciplined deliberation,* fact-based and transparent decision making
