XMAS RETAIL SURVEY 2016

This year, ATTEST has surveyed active shoppers to identify the hot trends forChristmas 2016, to help with your seasonal planning.

What are thehottest gifts thisyear?

Has Brexiteffectedconsumerconfidence?

Newconsumershoppingtrends.

What would you like for Christmas?Question #1

2016 has been a challenging year forBritain, so we started our report bylooking to find out how people willtreat themselves this Christmas.

Attest asked our respondents, whatwould they like for Christmas? Theresponses were varied and detailed.

The most popular answers revolvedaround clothes (3% of total responses)and money (7%) with a strong showingfrom apple products, particularly theiPad (2%) and iPhone 7 (1%).

INTRODUCTION

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It will come as litt le surprise that there is a key difference between the genders when it comesto Christmas gifts. The most popular result amongst men was Money (2%) although therewere many iterations around gaming systems which if grouped together would prove themost popular and canvas 9% of the responses.

The most popular item amongst women was again Money (4%) followed by clothes (2%) andPerfume (1%) and a New Car (1%).

Man vs Woman

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Male Responses Female Response

Question #1

How much are you likely to spend thisChristmas compared to last year?

Question #2

2016 has been a challengingyear for Britain, so we startedour report by looking to findout how people will treatthemselves this Christmas.

Attest asked ourrespondents, what would theylike for Christmas? Theresponses were varied anddetailed.

The most popular answersrevolved around clothes (3%of total responses) andmoney (7%) with a strongshowing from apple products,particularly the iPad (2%) andiPhone 7 (1%).

ATTEST SAYS:

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Where will you do your Christmasshopping this year?

Question #3

Across the board we have seen smart-phone usage start to eclipse desktopusage in much of our research this year.

On average 50% of respondents will beshopping on their smartphone this year.

ATTEST SAYS:

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Gender Split

There is less than a 5% varianceacross the genders on each ofthe shopping methods askedabout.

How do you principally research whatto buy for Christmas presents?

Question #4

There is clearly an influence thatretailers can have on theChristmas gift purchasing processthrough Online Advertising, with12% of respondents citing this asa principle influence.

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North South Divide:People from the South-Eastwere one of the least likely tolisten to friendsrecommendations for giftswith only 12% listing this as aprinciple influence.

In the North-West 19% ofrespondents listed friends as aprinciple influence.

Will you be buyingyour Christmaspresents from thesame brands as lastyear?

Question #5

There is a clear increase in loyalty for retailers over brands. Something that couldinfluence future discussions between brands and retailers as prices are squeezedthis Christmas following Sterling's decrease in value.

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Will you be buyingyour Christmaspresents from thesame retailers aslast year?

Question #6

When did / will you buy the majorityof your Christmas gifts?

Question #7

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Battle of the Sexes

It 's official, women tend to be slight ly more organised than men buying their gift s. 57% ofwomen buy their Christmas presents 3-6 months before Christmas day, whilst only 42% ofmen purchase their presents at this t ime. 33% of men purchase presents 1-2 weeks beforeChristmas, whilst only 21% of women leave it this late.

Which of these toys do you predict willbe the best selling this Christmas?

Question #9

Here are our top-picks for the top toys this Christmas, remote control BB8 is out in front,tweet us @askattest to let us know whether you think we've got it right.

ATTEST SAYS:

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Research and compiled by: