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TRANSCRIPT
New OrleansSean Staley
Eric LarkinCaitlin Cody
Mariscia Thompson
QuestionCan New Orleans progress without destroying its cultural history and legacy?
Progress
For the Rebuilding to be successful,
the city must be sustainable.
Every city has a story
The New Orleans Story
StoryNew Orleans History
Who Controls The Story Now...Not The People of New Orleans
Media story
The Problem
The negative image blocks re-growth
Focus on The Future EnergyCommunityA Movement
Our Trip.
Strategy:Take Back The Story From the Media
Provide an outlet for people to tell, and hear, the positive side of the story of New Orleans
How:
New Orleans is...The City Of Opportunity
What’s the Real Story?
Open Career PathsCultural DiversitySocial Scene
New Orleans Opportunities
Young Urban Rebuilding Professionals
Target Audience
The YURP MindsetSocially Conscious
Instant Gratification
What’s in it for themEducation and Healthcare
Large Corporations
Tourism Industry
Small Business
!he CITY OFOPPORTUNITY
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HOW WOULDYOUR LIFE LOOKIF YOU WERE ANEW ORLEANIAN?
SOME SAY THATNEW ORLEANSSTILL UNDER WATER?!ear the real stories of nola."iscover #ou nola life.
NOLA LIFEGENERATOR
NOLA STORYCONNECTOR
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NEW ORLEANS
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HOW WOULDYOUR LIFE LOOKIF YOU WERE ANEW ORLINIAN?"iscover #our nola life.
NOLA LIFEGENERATORWhere are you from?
What is your trade?
What social issue is most important to you?
What is your hobby?
Name 3 ingredients in your favorite food.
What’s your idea of a great saturday night?
What nationality would your dream spouse be?
What company would you be the of CEO?
HOME | NOLA LIFE GENERATOR | NOLA CONNECTOR | CONTACT US
!he CITY OFOPPORTUNITY
HOW WOULDYOUR LIFE LOOKIF YOU WERE ANEW ORLINIAN?"iscover #our nola life.
YOUR NOLA LIFE
IF YOU WERE A NEW ORLEANIAN YOU’D BEYour Job:A school Teacher At Langston Hughes Middle School in the Garden DisctrictIn New Orleans teachers are paid $5,000 more than the average school teacher salary. See some of John Alfred’s comments on Education in New Orleans.
Your Neighborhood:Living Uptown right off of Magazine Street, your life will be a mixture of classic southern charm and local art scene.
Your Saturday night:From four star to dive bar, life in New Orleans is always interesting. If you’re in the mood to dress up, head to Commander’s Palace for their famous turtle soup. If your mood doesn’t call for a cocktail dress, music at the Maple Leaf can start any weekend off right.
Places you volunteer:With your sparkling personality, you’ll fit right in at the Social Aid & Pleasure club. Joining this upstart parade organization will give you a chance to make a downtown child’s day while uniting diverse communities.
NEW ORLEANS
!he CITY OFOPPORTUNITY
Business
Health
Community
Family
Entertainment
Education
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NEW ORLEANS
EDUCATION
Buisness
Health
Community
Family
Entertainment
HOME | NOLA LIFE GENERATOR | NOLA CONNECTOR | CONTACT US
MORE
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Magazines
Fill out the letter below to help* break the news to your loved ones about your move to New Orleans.
*www.thecityofopportunity.org is not responsible for break ups or parents taking you out of their will.
BREAKING THE NEWS TO MOM
Dear Mom,
I have decided to take life by its horns and move down to New Orleans.
Things are great here in _______________, but, I need to be part of something a lot bigger than
_______________. I know what you’re thinking. And no, I will not be packing scuba gear. The city is not
underwater. Actually I have more opportunities in New Orleans than_______________,who lives in a
shoebox in New York.
If you’re still not convinced that I’ll be okay, there’s an _______________ website called
cityofopportunity.org that has the stories of a bunch of young people who’ve
moved down to New Orleans already.
Sincerely,
_______________
(insert hometown)
(Insert mundane activity you do)
(insert person your mother wished you were)
(insert positive adjective that you overuse)
(sign your name, preferably the one grandma calls you)
Internet Video
www. t hec i t y o f oppo r t un i t y. o rg
I ’m 2 6 a n d I o p e n e d E a s tw a yMu s i c i n M a y 2 0 0 5 .breeding ground for entrepreneurs with balls.
THe
new orleans
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new orleans
I wouldn’t have the opportunity to
NEW ORLEANSamerican model for public education
The Big Easy is accept ing appl icat ions.w w w.theoppor tunit yc i t y.org
DISASTER+OPPORTUNITY
% OF THE NOLA AREA
HAS RETURNED HOME
CITY OF OPPORTUNITYCITY OF OPPORTUNITYWELCOME TO THEWELCOME TO THE
Sustainability Culture
Action
Why this campaign works ...