new olympus tough range 2013
DESCRIPTION
2013 sees the release of 3 new TOUGH models to the ever popular rugged range, the TG-630, TG-830 and the flagship TG-2. For more information please see the official press release.TRANSCRIPT
1
PRESS INFORMATION Shoot 15m underwater with image quality as good as on land Deeper, closer, TOUGHer
OLYMPUS’ new STYLUS TG cameras take brilliant imaging to new heights – and depths
Southend-on-Sea, 8 January 2013 – It takes speciali st training to feel
comfortable 15 metres underwater and a specialist c amera to capture
that dimly-lit world with the same radiant picture quality as if you were
shooting on land. The new flagship of the Olympus S TYLUS TOUGH
range, the TG-2, is that camera. As with the TG-1 b efore it, the TG-2
supplies light to the sensor through a remarkable, extra-bright
maximum aperture 1:2.0 high-speed lens. Together th ey capture
excellent images in conditions that leave lesser co mpact cameras in
the dark. For fans of background blur, the manual a perture priority
option is a category rarity while close-up and macr o lovers benefit
from 200mm* telephoto power as close as 1cm from th e subject. Of
course, the TG-2 also spoils outdoor enthusiasts li ke bikers and
climbers. With GPS tracking, 240fps high-speed movi e recording for
super slow-motion playback and – best of all – a pe ace-of-mind
guarantee: it’s shockproof**, freezeproof**, crushp roof** and
waterproof** to an unprecedented degree. If you use your camera
closer to sea level, the STYLUS TG-830 and STYLUS T G-630 are fast
and flexible good value alternatives. The TG-2 is a vailable in black or
red from early February 2013 for £349.99. The TG-83 0 is on sale from
mid-March for £249.99 in black, red, blue or silver and the TG-630 from
early February for £169.99 in black, red, blue or w hite.
The TG-2 gets TOUGH on tough light
If you always take ‘challenging‘ over ‘relaxing‘ and ‘both’ over ‘or’, you’ll
love taking pictures with the uncompromising STYLUS TG-2. This fun
compact camera delivers pristine full HD movies and stills in all
kinds of conditions – from low light 15 metres underwater to fast-
2
moving, auto-focussed winter sports and fascinating close-ups of the
natural world. Key to its outstanding credentials is the super-bright 1:2.0
high-speed (25-100mm*) lens that combines with iHS technologies: the
TruePic VI image processor and 12-Megapixel low-noise, high-sensitivity
backlit CMOS sensor. With the TG-2, close-ups are a rich source of
fabulous shots. You can effectively boost zoom from 4x to 8x with no
discernible loss of image quality thanks to Super-resolution Zoom. Unlike
comparable macro modes with a fixed focal length, Olympus’ macro system
operates as close as 1cm with focal lengths from 30 to 200mm*, allowing
you to capture breathtaking microscopic detail with professional-looking
background blur. And here the TG-2 has another ace up its sleeve. Even in
the high-end compact class, its manually selectable aperture priority mode
is exceptionally rare. It’s ideal for blurring the background with portraits or
ensuring consistently crisp focus with deeper compositions such as
landscapes.
Expandability is a big advantage of owning a TG-2. It can be adapted to
capture an even wider range of images, in even more extreme conditions,
with a full range of accessories. For example, the fisheye converter for
capturing wider shots even underwater or the tele converter that increases
the zoom by 1.7x. To boost the deep-sea capability of your camera still
further, the PT-053 underwater housing lets you shoot right down to 45
metres for just £249.99.
The TG-830 makes Full HD movies in superior formats
The STYLUS TG-830 is all about worry-free. It’s crushproof** to a force of
100kg, waterproof** to a depth of 10 metres, shockproof** to a height of
2.1m and freezeproof** to -10°C. Of course, it’s al so about convenience –
and glorious picture quality. In some respects, the TG-830 even outguns
the TOUGH series flagship – with the choice of recording smoother fast-
moving subjects in the Full HD 1080/30p format, or in 1080/60i, which is
ideal for extracting still images on a PC. Alternatively, you can use Multi
Recording to capture Full HD movies and 16-Megapixel photos at
the same time – or record in 120fps (HD) or 240fps high speed
3
movie mode for dramatic slow-motion playback of action scenes. Whatever
the format, GPS and e.compass automatically register where your films and
photos were taken, so you can easily store and review them by location.
Like the TG-2, the TG-830 retrieves information on more than 700,000
landmarks in 180 countries and even records what direction the camera
was pointing. An optional underwater housing is available (for £229.99) that
keeps your camera pressure-proof down to 45m deep.
The TGs keeps your creativity safe
The affordable TG-630 combines trademark TOUGH imaging power with
child, water, shock and freezeproofing. Like every next-generation TOUGH
camera, it boasts iHS sensor and image processing technologies, Full HD
and high frame rate movie recording as well as 11 creative filters and the
FlashAir™ wireless compatibility that makes it a pleasure to transfer
images to your cloud or social website of choice.
Outstanding features:
Toughness
Feature TG-2 TG-830 TG-630
Waterproof 15m 10m 5m
Shockproof 2.1m 2.1m 1.5m
Freezeproof -10° -10° -10°
Crushproof 100kg 100kg -
Dustproof � � �
GPS, e.compass � � -
Tap Control Mode � - -
Built-in manometer � - -
LED illuminator for AF � � �
Image Quality
• 4x wide optical zoom (25-100mm*) for shooting flexibility
(TG-830 and TG-630: 5x wide optical zoom (28-140mm*)
• 12 Megapixel backlit CMOS sensor for high-resolution, superb-
quality full-size movies, stills and prints
(TG-830: 16 Megapixel backlit CMOS sensor)
4
• 1:2.0-4.9 wide-aperture high-speed lens for dramatic shots with low
depth of field or reduced blur in low light
(TG-830 and TG-630: 1:3.9-5.9)
• Manual aperture priority mode for setting aperture to achieve
professional-looking effects like background blur (TG-2 only)
• iHS technologies for capturing exactly the shots you want
irrespective of shooting conditions
• High speed movie recording at 120fps (TG-830 even in HD) or
240fps for playing back fast-action video in dramatic, detail-rich
super slow motion
• Super Sports Mode for sharper sequential shots of fast-moving
subjects (TG-2 only)
• Super Macro Zoom for effectively boosting the zoom range to
200mm* even from just 1cm from the lens (TG-2 only)
• Full HD 1080/30p or 1080/60i movie with sound for capturing
smoother fast-motion movies and beautiful extractable stills in the
ideal PC format (TG-2 and TG-630: 1080/30p Full HD Movie only)
• Magic Filters for adding creative effects to HD movies and/or
stills: Punk, Pop Art, Pin Hole, Soft Focus, Fish Eye, Sparkle
(photos only), Watercolour, Reflection, Miniature, Fragmented
(photos only), Dramatic
• 8x with Super-resolution Zoom for digitally extending the range of
the optical zoom with virtually no loss of image quality (TG-830 and
TG-630: 10x with Super-resolution Zoom)
• Advanced Underwater White Balance covering all underwater light
situations for best natural colours
• Advanced Intelligent Auto Mode (i-Auto) and AF Tracking for easy
setting and focussing
Storage & Sharing
• 3.0” OLED (610,000 dots) display for improved playback and
visibility during shooting with enhanced contrast, brightness and
angle of view (TG-830 and TG-630: 3.0” HyperCrystal III 460,000
dot LCD)
5
• Multi Recording with TruePic VI image processor for recording
movies and photos simultaneously or automatically one after the
other (TG-830 only)
• FlashAir™ compatible for transferring password-protected images to selected smartphones and social networks
• Free iOS and Android software downloads for editing and sharing images in social networks via smartphone or tablet PC
• HDMI technology for controlling your camera from one remote when
it’s connected to HD equipment
* 35mm camera equivalent ** Waterproof according to IEC standard publication 529 IPX8. Shockproof figures equivalent to MIL Standard (Olympus test conditions). Freezeproof according to Olympus test conditions. SD is a trademark of SD Card Association. UHS I is not supported. FlashAir is a trademark of Toshiba Corporation. Eye-Fi is a trademark of Eye-Fi, Inc. Product specifications are subject to change without notice. Please check the Olympus website at www.olympus.co.uk for the latest specifications.
For feature descriptions, please see the online appendix: http://www.olympus-europa.com/corporate/rmt/media/corporate_1/press_release_content/Appendix_EU.pdf For questions or additional information, please con tact: Mark Thackara/Sarah Cheetham Sarah Cheetham Product Marketing - Consumer Imaging Twitter: @OlympusUK Facebook: www.facebook.com/OlympusUK Tel: 01702 616 333 Mobile: 07929 042 914 Email: [email protected] Mark Thackara National Marketing Manager, Consumer Products Twitter: @MarkThackara Blog: www.dramatictone.tumblr.com Tel: 01702 616333 Mobile: 07970 758209 Email: [email protected] Olympus KeyMed, KeyMed House, Stock Road, Southend-on-Sea, Essex, SS2 5QH Web: www.olympus.co.uk