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PRESS INFORMATION Olympus adds super-lightweight XZ to class-leading compact range

Ultra-portable, ultra-usable and still ultra-bright. New XZ-10 cements STYLUS’ high-end compact crown

London, 30 January 2013 – For photography enthusiasts looking for a

high-end compact that delivers outstanding images even in low light,

the game-changing STYLUS XZ range stands out from the rest. And

now Olympus has made the range even stronger, with the addition of

the slender STYLUS XZ-10. Even by XZ standards, the XZ-10 is

extremely compact and light, but it is also extremely well equipped

and boasts many of the features that make the flagship STYLUS XZ-2

such a remarkable camera. It has a super-bright 1:1.8-stop zoom lens,

pro-style manual settings, ISO 6400, a 12-Megapixel backlit CMOS

sensor and the powerful TruePic VI image processor used in the

Olympus OM-D. The lens gives you 26mm* wide-angle flexibility, a 5x

optical zoom and excellent 1:2.7-aperture brightness even at

maximum zoom. The XZ-10 also boasts a host of clever feature

upgrades such as 120fps high-speed HD movie recording and Photo

Story, which lets you shoot a group of still photos with Art Filters

straight into attractive, pre-prepared layouts that are ready for sharing

without the need for more work on a computer. The XZ-10 offers an

ideal combination of optical brilliance, pocket-sized design and the

usability required to shoot and share every day on the fly. It will be

available from late March 2013 for just £349.99, in black, brown or

white.

A perfect 10

For people who like to carry their camera with them all the time, the

STYLUS XZ-10 is the perfect high-end compact. It’s about 40% smaller by

30th January 2013, 03:00 a.m. CET

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volume** than the classic STYLUS XZ-2, but still offers all the advantages

of a super-bright, large-aperture i.ZUIKO DIGITAL 1:1.8-2.7 wide zoom

lens that retains its brightness right across the zoom range. The XZ-10

delivers light-rich, 1.8 f-stop performance at a 26mm* wide angle and 1:2.7

at maximum 5x zoom. Together with ISO 6400 plus Olympus’ advanced

iHS image processing and CMOS sensor technologies, this superb lens

gives you new creative potential by expanding the range of shots you can

take. From 1-cm macros to expansive landscapes and expressive portraits

to inspirational mixed-light scenes, you can be confident of getting just the

effect you have in mind. You can defocus the background to generate

professional-looking bokeh. Or shoot blur-free images in difficult light

without a tripod – by selecting a short exposure time and Handheld

Starlight Mode with Flash. Even at high ISO settings, iHS technologies

deliver low noise and radiant colours with crisp details and rich gradation in

both dark and light parts of your shot.

Convenient customisation

Unlike most compacts, the XZ-10 lets you work your settings like a pro.

Just like the STYLUS flagship XZ-2, it has a customisable control ring

around the lens for adjusting key parameters manually, without taking your

eye off your subject. Aperture, exposure time and program shift are some

of the settings available via the control ring. Alternatively, for fast access to

ISO or metering, you can assign these to the Fn button on the back of the

camera to ensure quick, easy handling on the go.

Intuitive intelligence

On top of the manual settings, an array of practical features makes the XZ-

10 one of the most intuitive high-end all-rounders to use. If you prefer to let

electronics do more of the work, you might start with the 3-inch, quick-

response touch-sensitive LCD. With one tap of your finger, it can focus on

fast-moving subjects and trigger your shot. Alternatively, simply switch on

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Live Guide or enhanced i-Auto. Transferring stills and 1080p Full HD

movies is just as intuitive. The XZ-10 is FlashAir™ compatible so you can

connect to your cloud or a social network website using your familiar

smartphone interface and an optional FlashAir™ memory card.

Colour No.2 for the XZ-2

From February 2013, the award-winning STYLUS flagship XZ-2 will be

available for the first time in white (as well as black), for £479.99.

Professionals and ambitious hobby photographers appreciate the XZ-2 for

its outstanding image quality that stems in part from its large 1/1.7” backlit

CMOS sensor. It’s also popular for its full range of customisable manual

controls and accessories, which are reminiscent of a system camera. The

LCD on the XZ-2 is tiltable to help with shooting low down or above head

height and it goes one better than the new XZ-10 with a digital/analogue

customisable hybrid control ring. Like a system camera, the XZ-2 has an

accessory port and is compatible with a wide range of dedicated add-ons

that includes an external flash, electronic viewfinder, automatic lens cap,

body jacket and a dedicated underwater housing.

XZ-10 outstanding features:

Imaging Quality

1:1.8-2.7 super-bright, large aperture 5x wide i.ZUIKO DIGITAL zoom

lens (26-130mm*) for superb image resolution

iHS technologies for capturing exactly the shots you want with rich

colour and low noise, irrespective of shooting conditions

12 Megapixel backlit 1/2.3” CMOS sensor for high-resolution, superb-

quality full-size movies, stills and prints

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Powerful TruePic VI image engine for faster recovery time and shutter

release plus excellent image quality

Low Light Mode for sharper, more atmospheric shots in low light

1080p Full HD Movie with stereo sound for capturing movies in the best

image quality currently available in compact cameras

Multi-motion Movie IS for recording Full HD movies with reduced blur

while walking

HDR Backlight Adjustment for ideal exposure when shooting against

the light

Handheld Starlight Mode with Flash for shooting perfectly lit, blur-free

photos at night without a tripod and despite contrasting light

10x with Super-resolution Zoom for digitally extending the range of the

optical zoom with virtually no loss of image quality

Usability

3.0” touch-sensitive LCD (920,000 dots) with fast response

Touch AF for focussing automatically on the subject you touch

Manual controls for fast and easy professional adjustments

Customisable control ring for fast, intuitive control of key program

parameters

Live Guide and i-Auto for easy operation – even by beginners

Creativity & Flexibility

11 Art Filters and their variations for adding creative effects to HD

movies and stills:

Cross Process, Diorama, Dramatic Tone, Gentle Sepia, Grainy Film,

Key Line, Light Tone, Pale & Light Colour, Pin Hole, Pop Art and Soft

Focus

Photo Story for automatically capturing, storing and sharing photos in a

stylish, ready-made, collage-style layout

Storage & Sharing

SDHC™ and SDXC™ memory card compatible, including UHS-I

support

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FlashAir™ card compatible for transferring password-protected images

to selected smartphones and social networks

Free iOS and Android software downloads for editing and sharing

images in social networks via smartphone or tablet PC

Eye-Fi Card compatibility for automatic wireless uploading of images to

a website or PC

Other

High ISO up to 6400 for excellent imaging despite poor light

Multi-Aspect ratios for the ideal format (16:9, 3:2, 4:3 or 1:1)

* 35mm equivalent ** based on external dimensions SD is a trademark of SD Card Association. FlashAir is a trademark of Toshiba Corporation. Eye-Fi is a trademark of Eye-Fi, Inc. Product specifications are subject to change without notice. Please check the Olympus website at www.olympus.co.uk for the latest specifications.

For questions or additional information, please contact: Mark Thackara / Sarah Cheetham Mark Thackara National Marketing Manager, Consumer Products Twitter: @MarkThackara Blog: www.dramatictone.tumblr.com Tel: 01702 616333 Mobile: 07970 758209 Email: mark.thackara@olympus.co.uk Sarah Cheetham Product Marketing - Consumer Imaging Twitter: @OlympusUK Facebook: www.facebook.com/OlympusUK Tel: 01702 616 333 Mobile: 07929 042 914 Email: sarah.cheetham@olympus.co.uk

Olympus KeyMed, KeyMed House, Stock Road, Southend-on-Sea, Essex, SS2 5QH Web: www.olympus.co.uk