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PRESS INFORMATION Slender duo show off Olympus compact lens technology

Super wide meets super slim

Smart VR-370 and VG-180 compacts make capturing beautiful scenes easy.

London, 30 January 2013 – How do you carry a powerful, all-in-one

camera with looks to match any pocket you put it in? With the next

generation of chic and slim STYLUS Smart cameras designed by

Olympus: the VR-370 and VG-180. The stylish new VR-370 looks like

the perfect easy-to-use point-and-shoot compact, but a stand-out

12.5x optical zoom lens and super wide-angle capability of 24mm*

make it much more than that. With a lens of this magnitude, you can

capture quality photos and HD movies because you can fit so much

more into the frame and get much closer to whatever you want to

shoot. Sophisticated Dual Image Stabilisation cuts out blur and you

can add special effects with ten Magic Filters, like Miniature, which

lends your shot the fascinating look of a mini, modelled world. For

even less outlay, the VG-180 is cute as can be and comes with an

outstanding 5x wide optical zoom lens (26-130mm*). Other excellent

features include the 16-Megapixel CCD sensor, nine Magic Filters for

still photos and i-Auto, which recognizes different types of scenes

and automatically picks the best settings for your shot. The VR-370 is

available for £129.99 from April onwards, in black, silver, red or blue.

At just £89.99, the VG-180 is a bargain – in red or in black.

Widen your world

The Smart range of cameras have always turned heads with their slender

designs and uncluttered controls. But not everyone knows about their great

zooming power – or the versatility of their super wide lenses. With a focal

length range of 24-300mm*, the VR-370 gives you a huge range of shots

without the need to change settings or lenses like on a bigger, much

30th January 2013, 03:00 a.m. CET

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more expensive camera. When you want to shoot a large group of people,

a famous monument or a sweeping landscape, the VR-370 simply pans out

to 24mm* allowing you to capture them all without having to stand back. It’s

a similar story with the 12.5x optical zoom. You end up getting much closer

to whatever you’re shooting and that makes for more lively and interesting

photos and movies. So the VR-370 is ideal for the sort of spontaneous

close-ups most affordable compacts just can’t deliver. With 16 Megapixels,

automatic settings courtesy of iAuto, ten Magic Filters and Dual Image

Stabilisation to cut out blur, it’s the perfect all-rounder.

Two thoughtful touches get a special mention, not least because they’re so

typical for the Smart range. The first is Eye-Fi™ compatibility that lets you

transfer wirelessly to a PC or the Web via an optional Eye-Fi™ card. The

second is the newly designed elegant grip on the front of the VR-370. The

grip makes it much easier to take the camera out of your pocket in a hurry –

and helps stop you dropping it – because it’s so easy to handle.

Fantastic shots just like that

If you buy a chic-looking, lightweight camera for well under £100, picture

quality is usually the first disappointment. In fact, make that quality full stop.

The OlympusVG-180 is different. It has such a good lens that you can

shoot great pictures and videos (with sound) every time – in 16-Megapixel

clarity. You get a high-precision 5x optical zoom for razor-sharp close-ups

and a nice wide lens that can zoom out to 26mm* for group shots, buildings

and landscapes. Like the VR-370, the VG-180 takes cares of all the

settings itself with iAuto. If you really need to, you can also boost

magnification digitally from 5x to 20x. When you’re done shooting photos,

it’s a cinch to add special effects using one of nine Magic Filters. The new

Miniature filter turns a regular scene into an enchanting miniature world –

by enhancing contrast and colour and narrowing the depth of field – at the

touch of a button. Like everything else on our Smart cameras, it’s that

simple.

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Outstanding features:

12.5x super wide optical zoom lens (24-300mm*) for effortless close-ups and wide-angle shots (VG-180: 5x wide optical zoom lens, 26-130mm*)

720 HD Movie with sound for capturing movies in HD quality

(VG-180: VGA Movie with sound)

16 Megapixel CCD sensor for high-quality full-size movies, stills and

prints

Dual Image Stabilisation for reducing blur with fast-moving shots

(VG-180: Digital Image Stabilisation)

3” colour LCD (460,000 dots) for easily framing, reviewing and

sharing shots (VG-180: 2.7” 230,000 dot colour LCD)

10 Magic Filters for adding creative effects to HD movies and/or

stills (VG-180: 9 Magic Filters for stills only)

Eye-Fi™ card compatibility for automatic wireless uploading of

images to a website or PC

* 35mm camera equivalent Eye-Fi is a trademark of Eye-Fi, Inc. Product specifications are subject to change without notice. Please check the Olympus website at http://www.olympus.co.uk for the latest specifications.

For questions or additional information, please contact: Mark Thackara / Sarah Cheetham Mark Thackara National Marketing Manager, Consumer Products Twitter: @MarkThackara Blog: www.dramatictone.tumblr.com Tel: 01702 616333 Mobile: 07970 758209 Email: mark.thackara@olympus.co.uk Sarah Cheetham Product Marketing - Consumer Imaging Twitter: @OlympusUK Facebook: www.facebook.com/OlympusUK Tel: 01702 616 333 Mobile: 07929 042 914 Email: sarah.cheetham@olympus.co.uk

Olympus KeyMed, KeyMed House, Stock Road, Southend-on-Sea, Essex, SS2 5QH Web: www.olympus.co.uk