NEW NOW LAUNCHES

March/April

2014

NEW NOW Launches March/April 2014

March/April L - Theanine W/Inositol – 200mg/100mg - 60Vcap Niacin – 500mg - 100 capsules Pterostilbene & Resveratrol - 60Vcaps Horny Goat Weed – 750 gm - 90 cap Astaxanthin 10mg – 60gel (A) CLA Extreme w/ Carnitine, Guarana, Gr Tea 90gels Organic Shea Butter – 207ml Pea Protein – NON GMO Unflavoured – 340g Pea Protein – NON GMO Dutch Chocolate/Vanilla

Toffee (A) – 907g

L-Theanine & Inositol - Mechanism of Action

L-Theanine – EAA5-N-ethyl-glutamine – derived from glutamate Promotes relaxation

stimulates GABA and serotonin production reduces Sympathetic NS activation = reduces

stress response

Inositol B Vitamin Supports healthy brain and NS function

L-Theanine W/ Inositol – 60 Vcaps Health Claim – Helps to temporarily

promote relaxation L-Theanine – 200mg– double strength Inositol - 100mg 60 Vcaps – Vegan/Vegetarian 1 capsule 1-2x daily – empty stomach Vegan/Vegetarian Other ingredients

Vegetable Polysaccharide (capsule) Silica Magnesium Stearate (vegetable

source). NOW 80147

NOW L’Theanine w/InositolFeatures & Benefits/ Competitive Edge Unique anxiety formula –

1st to market this type of formula in Canada

Two proven anti-anxiety ingredients in one capsule which may result in a more effective product

Two proven ingredients for one price - affordable

No competitors

NOW Competitive Edge Unique formula One capsule with 2

effective ingredients for stress management

Niacin – Mechanism of Action Nicotinic Acid - water soluble - Vitamin B3 involved in a range of metabolic processes

a coenzyme and precursor in several important biochemical function NAD & NADP – electron carriers – substrates for enzymes involved in oxidation

and reduction energy metabolism

Krebs cycle DNA repair

Niacin NAD PARP enzyme = DNA repair activity NAD is critical for genome stability

releases fatty acids from adipose tissue reduce the amount of cholesterol and certain fatty substances in the blood,

and positively effect HDL- to help lower cardiovascular disease risk production of steroid hormones in the adrenal gland.

Niacin deficiency poor bioavailability of unlimed grains

Pellagra alkali corn -

defective tryptophan absorption chemotherapeutic treatments

NOW Niacin - 500mg Health Claim – maintenance of good

health Form recommended for circulatory

problems, and it has greater cholesterol and triglyceride lowering properties.

500mg = clinical research dosage – may cause flushing

1 capsule daily – consume with meal 100 caps Other Ingredients: Gelatin (capsule),

Cellulose, Silica and Magnesium Stearate (vegetable source).

NOW 80481

NOW Niacin – 500mg - Features & Benefits/ Competitive Edge High dose for

therapeutic use 1st to market

capsule form 100 count capsule

count Affordable

Natural Factors – 7.99 – 90 tabs

NOW Competitive Edge Capsule format Therapeutic dose

Pterostilbene & Resveratrol Naturally occurring phenol “the

other resveratrol” Derivative of resveratrol

superior bioavailability Diverse Pharmacological

Benefits anti-inflammatory,

antineoplastic and antioxidant Biological interaction at a

fundamental level which control gene expression and enzyme activity modulation

Antiviral, anti fungal Anticancer anti-inflammatory,

ant aging, cognitive support Trans form

Polyphenol group Anti aging and anti inflammatory

antioxidant particularly effective when combined with other polyphenols.

Polyphenols’ action lies in their antioxidant activity, super-oxide scavenging, oxygenating properties, and their ability to support the growth of blood vessels

Supports healthy inflammation response by inhibiting inflammatory enzymes

Cardiovascular, cholesterol inflammation

NOW Pterostilbene & Resveratrol Health Claim - Source of

antioxidant 50mg trans-pterostilbene –

trademark = pTeroPure http://www.pteropure.com/ 500mg standardised to contain

50% trans-resveratrol Japanese knotweed

1 capsule daily with food 60 Vcaps NOW 83357

NOW Pterostilbene & ResveratrolFeatures & Benefits/ Competitive Edge First to market Powerful antioxidant

therapy- free radical scavenger powerhouse

Dr Oz exposure

NOW Competitive Edge No competition for this

combination No other Pterostilbene

in supplement form in Canada

Horny Goat Weed Epimedium - Traditional Chinese medicine

low libido, fatigue, pain, osteoporosis, memory loss, high blood pressure, heart disease.

Horny Goat Weed, Randy Beef Grass, and Rowdy Lamb Herb

Active ingredient = Icariin Increases nitric oxide relaxing smooth muscle Increases blood flow

Contains phytoestrogins

Horny Goat Weed – 750mg

Health Claim – tonify kidneys addressing symptoms of spermatorrhea, frequent urination, increase libido, supports cognitive function

Horney Goat Weed extract = 750 mg – whole plant – 3% Icariin

Maca - root – 150 mg 1 tablet daily NOW 84758

NOW Horny Goat Weed Features & Benefits/ Competitive Edge

Highest mg count per capsule.

Includes support from adaptogen Maca Multiple use formula

90 capsules per bottle represents highest capsule count on the market

Natures Way – 60 capsNOW Competitive Edge Formula Includes Maca Highest mg count of

Horny Goat Weed per capsule

90 capsules vs 60

CLA Extreme CLA – conjugated linoleic acid - breaks down stored fat

and release it into the blood stream L’Carnitine – fat burner – energy production,

cardiovascular support Chromium Picolinate - trace mineral, chromium and

picolinic acid. Increases the efficiency of insulin – claims suggest it reduces fats stores and illuminate cravings.

Gurarana – Amazonian tonic – contains caffeine, theophylline and theobromine ; stimulates nervous system, cardiovascular system, increases blood flow & increases serotonin production

Green Tea – rich in catechins and polyphenols; protects against oxidative stress

Vitamin E – preserves ingredients prevents oxidation of fats in formula

NOW CLA Extreme Health Claim – may help to support modest

reduction in fat mass when included in a program to reduce fat

Synergistic formula to aid in weight loss Helps to support healthy fat metabolism and

energy production

Includes CLA – ( sunflower oil base) 750mg L’Carnitine (Carnipure) – 100mg Chromium (Piconlinate) – 100mcg Guarana – 75mg – 15mg nat. occ. caffeine Green Tea – 50mg 0 30% catechins Vitamin E – 10IU

Two softgels – 2x daily with food NOW 81731

CLA Extreme Features & Benefits/ Competitive Edge Unique combination

of ingredients; effect fat loss support

Exceptional savings for consumer 5 in 1

Repeat purchases for long term efficacy

Many CLA + green tea competitors Lorna V. CLA Plus

CLA 730mg Green Tea 113 mg 6 caps daily

NOW Competitive Edge synergistic combination of

nutrients.

Shea Butter Shea Butter is extracted from the tree nuts of the

karite trees that grow in Western and Central Africa

Shea butter is a triglyceride derived mainly from stearic acid and oleic acid.

Shea Butter is rich in vitamin A and E , polyphenols and phytonutrients Anti inflammatory

Natural SPF of 8-10 Used to soothe extremely dry skin Healing properties extend to aid in diminishing

the appearance of scars and stretch marks

NOW Organic Shea Butter NOW Solutions Certified Organic

Moisturizer for all skin types

100% Pure and Natural Naturally hard at room temp Will melt when warmed – body

temperature If solid in jar can be softened by placing jar

in warm water Melting and re-hardening may affect

colour and appearance; this is normal

207 ml jar NOW 87758

NOW Organic Shea Butter Features & Benefits/ Competitive Edge Value priced,

affordable for every consumer

Pure, organic shea butter

Several competitors with higher priced product.

NOW Competitive Edge Price Quality

Pea Protein Yellow Pea Protein – highly bioavailable,

source of protein Easily digested Non allergenic Inherently rich in Branch Chain Amino

Acids Contains 8 out of 9 EAA Go to source in liver detoxification

formulas

NOW Pea Protein 907mg

NOW GMO Yellow Pea Protein Isolate Powder 24gms protein per serving

Rich in Branched Chain Amino Acids 4200mg per serving

Over 2000 mg L’Arginine Cocoa Powder, Xylitol, Natural

Chocolate Flavor, Natural Vanilla Flavor, Sea Salt, BetterStevia™ (Organic Stevia Extract), Xanthan Gum and Purified Stevia Extract.

Dutch Chocolate NOW 82133 Vanilla Toffee NOW 82134

NOW Pea Protein 340 gm

NOW GMO Yellow Pea Protein Isolate Powder 24gms protein per serving

Highly bioavailable unflavoured 340 gm tub

Rich in Branched Chain Amino Acids 4200mg per serving

Over 2000 mg L’Arginine NOW 82132

NOW Pea Protein Features & Benefits/ Competitive Edge NON GMO Quality ingredients value

priced Diverse customer base

Athletes perfect alternative to whey due to high BCAA content

Main stream consumer High demand due to Dr Oz recommended for weight loss and beating sweet cravings

Precision Organic Pea Protein 600gm 26.99 vs NOW Pea 907g 28.99

Orange Label – does not stipulate NON GMO or Organic

NOW Competitive Edge Pricing Quality Diverse flavours

NEW NOW LAUNCHES

March/April 2014

Thank you for attending! Marva Ward CNP