NEW MOBILE WEB.August 2013

‘Mobile First’ Mentality

“If you don’t have a mobile strategy, you don’t have a future strategy.”

- Dr. Eric Schmidt, Executive

Chairman of Google

Source: Kaplan, Seth. The ‘Mobile First’ Mentality. http://rismedia.com/2013-05-26/the-mobile-first-mentality/ 5/26/13.

My Home Search mobilized in 2012

40%access via mobile

of users

Auto-switch to correct format

The Power of Mobile

Mobile Goal #1

1. Give clients access to Kansas City Homes tools regardless of device being used

2. Give agents same tools as company’s mobile homepage

OLD Site NEW Site

NEW Mobile Site

View new mobile beta: http://mobiledev.kansascityhomes.com/

Search Listings, Open Houses and Agents

NEW Mobile Site

Breadcrumbs on every page

See map view of nearby homes (does NOT move with you when you are driving)

Easier way to get the “Driving Around” AppClients can login to My Home SearchSee all agents in an office Use desktop vs. mobile version of site

SEARCH FOR A LISTING.

Once you type three characters, results appear; scroll list for more

Search Listings

Note: If you do a search (e.g. city) and get too many results, you will be asked to filter your results (e.g. price).

SEARCH FOR AN AGENT.

Example: If you type “John”, you’ll see all agents in the company with the name.

Search Agents

DOWNLOAD MY HOME MOBILE.

Get My Home Mobile

Easier way to get App; Fill out form

Get My Home Mobile

Asks if you are working with a BHG agent

LOGIN TO MY HOME SEARCH.

Login to My Home Search

Login to My Home Search

Password assistance

Login to My Home Search

FIND AN OFFICE.

Find an Office

Find an Office

Click on office name, photo or “Find Agent” to get a list of Agents

One touch dialing for phone numbers

Find Agents in Office

Click on name or photo to go to agent’s website

Click on phone number or email to contact agent

MOBILE.AGENT SITE.

Agent Website Example

See agent’s Current, Pending and Sold Listings; button will not show unless there are listings for that category

See agent’s “business card” info; Contact agent via phone or emailCOMING SOON: Click on social media accounts or blog

Agent Website Example

Scroll down to see same functionality as company’s home page

See more info about the agent

Scroll down to see testimonials

SEE AGENT’S LISTINGS.

Let’s look: Current Listing

Click on “Current”

Agent Website Example

See basic info about each of agent’s current listings

See map of all of agent’s listings

Agent Website Example

Use “legend” to see what color coded flags mean (e.g. red = active)

Use “list view” to return to original view of listings

Agent Website Example

Once you click on a listing, you can see property details and all photos

Set up a showing

Agent Website Example

Scroll down to read listing’s description

See features

Agent Website Example

See school info

Contact agent

Scroll down to get driving directions

MOBILE.TEAM SITE.

Team Website Example

See agent’s Current, Pending and Sold Listings; button will not show unless there are listings for that category

See agent’s “business card” info, including team name; Contact agent via phone or emailCOMING SOON: Add social media accounts or blog

Team Website Example

Scroll down to use same functionality as company’s home page

See more info about the agent

Team Website Example

Scroll down to see or contact other team members

Scroll down to see testimonials

COMING SOON: Add You Tube videos

SEE TEAM’S LISTINGS.

Let’s Look: Current Listing

Click on “Current”

Agent Website Example

See basic info about each of agent’s current listings

See map of all of agent’s listings

Agent Website Example

Use “legend” to see what color coded flags mean (e.g. red = active)

Use “list view” to return to original view of listings

Agent Website Example

Once you click on a listing, you can see property details and all photos

Set up a showing

Agent Website Example

Scroll down to read listing’s description

See features

Agent Website Example

See school info

Contact agent

Scroll down to get driving directions

ANY QUESTIONS?

Current Priorities

1. Develop NEW Mobile Website

2. Develop NEW Agent Mobile Websites

3. Develop NEW Homepage

4. Develop NEW Agent Website Template

5. Update Listing Presentation and Create NEW Tablet Compatible Presentation

THANK YOU.