Radio Research

Due to the not so good state of Pakistan Radio and almost no theory or articles regarding how

broadcasting is done in Pakistan on the internet. I studied American and British ways of radio production

online and found 6 steps that a person should keep in mind before producing his own radio show or

podcast

1. Subject Matter: Start with Something You Love

The first thing you need to do is decide what kind of program you are going to offer. Maybe you want to

share a particular kind of music or you may want to do a talk show on a particular subject. Exploit Your

Own Interests and think out of the box. Read more about deciding the content of your show.

2. Internet Streaming or Podcasting: Which Do I Use?

There are more choices today for creating and distributing your own Radio program than any time in

history! Anyone with a small budget can create their own Internet Radio station to air his or her own

programs. Or, you can spend practically no money and Podcast. Find out the differences and clarify your

direction.

3. Tools for Recording Your Radio Show

You're going to need some basics no matter what you do: a microphone, a recording application, and

maybe an audio mixer or more depending on how complicated your radio show is going to be (sound

effects, music, etc.). Learn a little bit about digital MP3 files, microphones, mixers, and tools of the

trade.

4. Formatics

What does all this mean to you? Well, you may envision your own radio show to be a wild ride of

outrageous proportion. Great! But, remember that people are still creatures that seek out order - even

in disorder. Formatics give structure to your radio show. See what this is all about.

5. Original Material, Music Royalties & Getting Guests

If you’re going to do a radio show that features music created by someone else, you will be responsible

for paying royalties for the right to webcast that music. Luckily, you can broadcast through a 3rd party

like Live365.com and they handle those fees. Or, you can podcast original talk material - or your music -

free. Before you broadcast know your legal responsibilities.

6. Got a Radio Show or Podcast? Promote It!

Once you have created your radio show and are offering it to the world on a regular basis, you’ll

probably to have as many listeners as possible. You can have the greatest product in the world but if

nobody knows it's out there and where to buy it, you won’t make many sales. Some tips on getting the

word out.

I also tuned in to many popular radio shows online such as the most popular radio station in Britain BBC

Radio 2 due to geographical restrictions I used a proxy server with an UK based IP to listen to the

content

Besides that I used an online radio streaming site called Pandora to listen to many American radio shows

this helped me to distinguish the differences and helped to get a better understanding of radio format

and overall production

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