GELLETTE Shaving Equipment

(FMCG) or (CPG)

Small Profits

Large Sales

Daily Purchase

Large Cumulative Profits

Low-involvement decisions

High-involvement decisions

Automatic purchase

Limited information

Engaging in routine response behavior

Impulse buying

Higher risk

High price

Don’t engage in routine response behavior

Relevant and important to the buyer

Not purchased often

Learning process

Learning through interactions

Taking internal mental states

Environmental stimulus and a naturally occurring stimulus.

◦ Razor

◦ Shave Gel and Foam

◦ After Shave

Fusion

Fusion gamer

Mach 3

Mach 3 Sensitive razor

Mach 3 Turbo Sensitive

Fusion Hydra gel

Series Gel

Series Foam

Foamy

Series cool splash

Conditioning gel

Fusion shave balm

NAME Price(In Dollar)

Price(In Taka)

Fusion power 10.99 800

Fusion gamer 11.99 900

Mach 3 9.85 740

Mach 3 sensitive 11.45 860

Mach 3 turbo sensitive 14.99 1125

NAME Price(In Dollar)

Price(In Taka)

Fusion Hydra Gel 3.45 260

Series Gel 2.74 200

Series Foam 2.99 225

Foamy 2.49 150

Fusion Proglide Irritation

3.69 250

NAME Price(In Dollar)

Price(In Taka)

Pro Series Face Wash 6.99 525

Series After Shave Splash

4.99 375

Conditioning After Shave Gel

2.99 225

Perceived value pricing. Ex.- Gillette Mach 3

Penetrative pricing strategy for vector plus

33% extra on many variants

-Dhaka

Chittagong

Bangladesh

Khulna

Rajshahi

Shylet

Super MARKETS and Stores

PLACE

DISTRIBUTOR

AREA SALES MANAGER

SALES REPRESENTATIVE

Super MARKETS and Stores

CHANNEL

Selective coverage

Television Newspaper Magazine

England national rugby league

Major League Baseball events

Making same response

Slightly different stimuli

“Me too” products

Consumers Confuse

Shaving Razor

Fusion

Fusion gamer razor

Mach 3

Mach 3 sensitive

Mach 3 turbo sensitive

Fusion HydraGel Sensitive Shave Gel

Fusion HydraGel Ultra Protection

Series Conditioning Shave Gel

Classic Lemon-Lime Shave Foam

Classic Sensitive Skin Shave Foam

Series Sensitive Skin Shave Foam

Series Sensitive Skin Shave Gel

Classic Regular Shave Foam

Fusion HydraGelUltra Protection

Classic Sensitive Skin Shave Foam

After shave lotion After shave Balm

Mach 3 → Mach 3 sensitive →Mach 3 turbo sensitive

Fusion Razor → Fusion Gamer Razor

Series Gel → Fusion Hydra Gel

Series Foam → Foamy

Skin Care :

Pro series sensitive face wash

Series Conditioning Balm

Gillette Fusion ProSeries Thermal Scrub

Gillette Fusion ProSeries Intense Cooling Lotion

Fusion ProSeries Instant Hydration UV

Series Cool Wave

Series Sensitive Skin Gel

Series Conditioning Gel

BRANDINGUmbrella Branding

Braun Razor Duracell Oral B.

Selection of specific stimuli

Among similar stimuli

Opposite of Stimulus generalization

Major competitive advantage

The Image or Position

Strong communications program

Influence future purchase behavior

Gillette Cream Gel Foam

FEATURES

MACH3(TRIPLE BLADE RAZOR)

Mach 3 sensitive(For sensitive

skin)

FUSION(Advanced shaving technology with 5

BLADE RAZOR)

Focus on aesthetics

Designed with a futuristic theme

Introduced gels in tubes

Metallic cylinders for foams

PACKAGING

TWO UNIQUE FEATURES

INFORMATION ABOUT THE INGREDIENTS

INSTRUCTIONS FOR USAGE IN LOCAL LANGUAGES

LABELLING