New Mexico Broadband Program

Internet Tools for Small Business Success

Module 7Search Engine Optimization

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Internet Tools for Small Business Success Class Series

1. Terminology & Planning

2. Communication & Collaboration

3. Accounting & Finance4. Intro to Online

Marketing5. E-Newsletters6. Websites & Blogs

7. Search Engine Optimization

8. E-Commerce9. Intro to Social Media

Marketing10.Facebook & Twitter11.Social Media

Administration12.LinkedIn

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Primary Business Components

Planning OperationsAccounting & FinanceSales & Marketing Hiring Planning

Accounting & Finance

Operations

Marketing & Sales

Management & Hiring

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How This Class Works

Discussion & Demonstrations

Hands-on Exercises

Terminology

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Class FrameworkDivided into Core Business Elements

Internet Tools for each ElementTerminologyRealm of toolsChoosing the right tool for your businessGetting started

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Today’s Class Goals

• Learn the definition of “search engine optimization”• Learn which search engines are the most popular• Learn the basics of how Google searches• Understand and define keywords for your business

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Search Engine Optimization

The process of optimizing web content to appear high in search engine results

pages

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Review Wikipedia’s Site on SEO

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Search Engine Optimization

• GOAL: to be in• position 1-10 on

page one of a search

The more of your social media outlets appear high in listings, the more you control Search Results Real Estate.

Search engines now also display real-time search results for social media.

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Search Engine Optimization

WHY?• Because otherwise no one will ever get to

your front door (website)HOW?• Key words, links, relevant content

RESULTS?• Customers find your website and social

media and you can begin to build relationships

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Search Engines Use Statistics from www.seomoz.org

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Search Engine Optimization

New Mexico Pueblos

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What does Google do?1. Crawl – Googlebot2. Index – algorithm3. Page Rankings are based on:

a) Links to popular sitesb) Links to trusted sites

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What is important for Page Rank?

The frequency and location of keywords within the Web page

The number of other web pages linked to the page in question

How long the Web page has existed

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Key Words

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Search Code’s “Keywords”

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Keyword Tips1. Use keywords real people use2. Produce results similar to what you are selling3. Short phrases not single search terms

Exception: proper nouns, technical or industry-specific

4. Search engines ignore articles, prepositions, conjunctions, spaces

5. Lower case letters6. Limit to 30 search terms7. Social media keywords are “tags”

Often represented graphically as a “tag cloud”

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Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal

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Writing Exercise: KeywordsWhat are 6 keywords that describe your business?1)2)3)4)5)6)

Remember, use words customers would

search for!

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Basic SEO Tips

• Optimize the text in your first paragraph

• Update your content often• Link to other webpages & they will link

to yours

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Optimize Your Website/Blog for Social Media

• Use at least 8 of the same search terms • or tags everywhere• Use the same descriptions of your

business or website/blog• Optimize your profile on social media services• Post optimized text, such as title, headline, and/or first• paragraph, with at least one search term• Cross-post blog entries and link to other

websites/blogs

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Review• Learn the definition of search engine optimization (SEO)• Find out which search engines are the most popular• Understand where your business should show up in search listings• Understand the basics of how Google searches• Understand and define keywords for your business• Learn basic SEO tips

We appreciate the time you spent with us.We hope to see you at the next training!

These materials were created collaboratively by the New Mexico Department of Information Technology, Fast Forward New

Mexico, and the New Mexico State Library, under grants provided by theNational Telecommunications and Information Administration.

These materials are not to be used for profit.

Connecting you to a world of opportunities