IT is everywhere

New Mercedes-Benz C-Class unveiled at first ever CeBIT in Bangalore

Mercedes-Benz participates in the first ever CeBIT

Show held in Bangalore, India

New Mercedes-Benz C-Class unveiled at the CeBIT

show sets new benchmark in luxury, comfort, safety

as well as integration of next-generation telematics

and IT systems

Enhanced collaboration between Mercedes-Benz

India and

Mercedes-Benz Research & Development India

towards products developed and modified for the

Indian market

RD and IT units in India are on track with the

strategic growth agenda

Bangalore - Mercedes-Benz India Ltd. (MBIL) and Mercedes-Benz

Research & Development India (MBRDI) jointly showcased at the

CeBIT Bangalore the latest products within the Mercedes-Benz

passenger car range available in India and presented examples of

their captive research, development and IT-engineering activities

in India.

With the growing importance of IT in product development,

infotainment- and connectivity applications, CeBIT offers a

unique forum to exhibit how much IT has become the backbone

of automobile engineering today – and its ever growing

importance in the future.

12 November 2014

Press Information

‘IT is everywhere’ has been a philosophy within the company for

quite some time, acknowledging that without the support of

state-of-the-art IT solutions, important activities such as product

development, order processing, production, simulation, testing,

aftersales-service, billing and payment cannot be done

successfully.

“Our customers expect not only appealing design, outstanding

quality and superb performance from a Mercedes-Benz vehicle,

they also like to stay connected, entertained and informed

when using their vehicles”, explained Eberhard Kern, MD and

CEO of Mercedes-Benz India. “We offer our customers an ideal

in-car infotainment system and the new C-Class sets benchmark

in terms of integrating next generation telematics and IT

systems. We are constantly implementing the latest

technologies available, up to the stage where we are a front-

runner in the development of semi-autonomous and

autonomous driving.”

Manu Saale, MD and CEO of MBRDI emphasised: “We are very

proud to be an important contributor within the global RD and IT

network at Mercedes-Benz. MBRDI has grown from strength to

strength and with over 2,000 associates, we contribute to our

global vehicle development with our vast experience. This

includes working on Design, Simulations, E&E, Testing, IT

applications development and IT services and as such we play

an important part to assure top customer satisfaction globally -

and as well here in India.”

Digital Life has entered all fields of daily social life. This mega-

trend has impact to Mercedes-Benz and its business model,

products and competitiveness. Communication with customers

and target groups can be done more diversely and effectively

than ever before. New business fields with new services can be

created in the transportation sector. There are opportunities in

all fields of corporate life – and behind all processes operates a

clever IT system.

“In line with our global IT-strategy, we further develop our IT-

department into a worldwide organization with strong

international teams, representing a striking variety of skills,

know-how and foreign cultures, “ explains Helmut Schütt, CIO

DaimlerTrucks, Buses and Vans, “for example here in Bangalore

we already have a significant footprint in various IT-domains,

such as a ‘Shared Service Center‘ for SAP applications, as well

as developments for mobility services, computer simulations

and augmented reality – and we are further expanding our

presence”.

Four entities of Daimler are currently operating in India:

Mercedes-Benz India Ltd. (MBIL) in Pune, is responsible for

production and sales and marketing of Mercedes-Benz

passenger cars; Daimler India Commercial Vehicles operates

under the brand name Bharat Benz in Chennai, covering all

activities for commercial vehicles; Daimler Financial Services

operates under the brand Mercedes-Benz Financial Services for

passenger cars and Bharat Benz Financial Services for

commercial vehicles; Mercedes-Benz Research and

Development India Private Limited (MBRDI) in Bangalore is the

largest Daimler Research and Development Center of Daimler

outside Germany and contributes to various RD domains and IT

engineering.

Contacts:

Reuben George, Tel. no.: + 91 9823969057, reuben.george@daimler.comHelfried Scharf, Tel. no.: +49 711 1797729, helfried.scharf@daimler.com

Further information about Mercedes-Benz is available online: www.media.daimler.comandwww.mercedes-benz.com