new media production room
DESCRIPTION
A presentation covering the model approach for traditional publishers trying to grappel with new media distribution as well as their traditional print output. Presented at "Advancing Traditional Media Conference", Cape Town, Feb 2009.TRANSCRIPT
Advancing Web 2.0 for Traditional Media
Case Study & ConceptsTHE NEW MEDIA PRODUCTION ROOM
Josh Adler, Prefix [email protected]
CAPE TOWN, FEBRUARY 2009
The “old media” production room
CAPE TOWN, FEBRUARY 2009
The “new media” production room
CAPE TOWN, FEBRUARY 2009
CAPE TOWN, FEBRUARY 2009
So what’s different?
• The approach• Your mindset• The processes• People • …and…
CAPE TOWN, FEBRUARY 2009
What’s inside & around the workstations!
INBOUND FEEDS(PAID-FOR SYNDICATED &
COMMUNITY/BUBBLE MONITORING)
CAPE TOWN, FEBRUARY 2009
So what’s different?
CAPTURE-ONCECOPY AUTHORING
AND STORAGECMS
So what’s different?
CAPE TOWN, FEBRUARY 2009
MULTIMEDIA ENRICHED / DRIVEN
So what’s different?
CAPE TOWN, FEBRUARY 2009
JOURNO’S AND EDITOR’SWHO ARE KEEN TO USE
THE STUFF!
CAPE TOWN, FEBRUARY 2009
So what’s different?
THEY HAVEN’T FORGOTTENTO GO AND FETCH PEOPLE!
CAPE TOWN, FEBRUARY 2009
So what’s different?
Video & Audio
• Not hard to create• Not hard to deliver• Don’t forget to tell stories• Encode for web & mobile• Avoid DRM/encryption• Phones are capture devices!
CAPE TOWN, FEBRUARY 2009
Mobile
• Can’t ignore it• Model for publishers?• Same content? • We must experiment!
CAPE TOWN, FEBRUARY 2009
3D-Journalism
• Stories wrap around the reader• Copy, images, video, animation• How will you produce it?• We are all broadcasters now!
Concept Credit: Hoag Levins, adage.com
CAPE TOWN, FEBRUARY 2009
Community / Collaboration?
• This becomes central• The “web 2.0” part• Will differentiate “new” newsrooms from old
CAPE TOWN, FEBRUARY 2009
Which newsroom are you!?
The “shared” newsroom
WEB
SPECIAL* Newsroom definitions from Kent State University’s Media Dept. http://new.jmc.kent.edu/newsroom/
CAPE TOWN, FEBRUARY 2009
Which newsroom are you!?
The “collaborative” newsroom
WEB
WEB
SPECIALSPECIALPRINT
CAPE TOWN, FEBRUARY 2009
Which newsroom are you!?
The “converged” newsroom
DIGITAL
PRINTED
ITORS
• Raw footage
• Original Copy
• Packaged Multimedia
• User-Gen. Content
• Content Feeds
• The Bubble
CAPE TOWN, FEBRUARY 2009
Real World 1
Think of content as a pool, push anywhere
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
Real World 2
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
Using mobile phones for filing stories from the field.
Real World 3
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
Look at your journalist’s copy patterns to inform production and editorial
Real World 4
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
Look at reader patterns to inform editorial & production room processes. (within reason**)
Real World 5
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
Look at interactivity / UG Content to inform editorial and production process
Real World 6
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
DON’T FORGET YOURPRINT – PLEASE!
Let’s all aim for this!
YOUR MISSION!
DIGITAL
PRINTED
ITORS
• Raw footage
• Original Copy
• Packaged Multimedia
• User-Gen. Content
• Content Feeds
• The Bubble
CAPE TOWN, FEBRUARY 2009
