Connecting Businesses and Audiences

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NJ Advance Media: What we do

It all starts with you.

We empower our organization at all levels to help your business succeed.

We provide solutions that align with your objectives.

NJ Advance Media offers leading edge marketing solutions and provides actionable insights to connect with audiences at the right time, the right place and with the right message.

How we do it

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• Global brands

• World-class reputation

• Nationwide presence

• Best in-class digital marketing solutions

• 12 local news and information websites ranking #1 in their markets, including NJ.com*

• Newspapers in 25+ cities

• Premier magazines

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NJ Advance Media is part of Advance Publications

Source: Nielsen Scarborough Report 2014 Release 2

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NJ Advance Media represents…

• Powerful local multimedia channels – 15 brands

• Highly engaged local audiences

• Comprehensive consultative services to businesses of all sizes

Experts certified by Google, Yahoo! and Bing Authorized Reseller

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Integrated programs are customized to deliver your message to your best audience at the right time, in the right placeIntegrated solutions that set us apart

Sources: 1 Content Marketing Institute 2013; 2 IAB/Nielsen 2012; 3 Pew Research September 2013; 4 2013 Nielsen National Cross-Media Engagement Study; 5 comScore January 2014 and Forrester Research; 6 comScore, 3-month average ending in December (Q4)

Local Newspapers

• Readers are 19% more likely to engage with advertising within the medium compared to media overall

• 35% of respondents say advertising in local newspapers influence purchase intent. This ranks higher than other mediums

Direct Mail

• 67% of recipients feel direct mail is more personal than the Internet

• 46% of recipients read/looked at their direct mail and 23% visited the sender’s store location

Trends in Print

Source: http://dmdatabases.com/resources/direct-mail-vs-email-marketing7

2015 Digital Marketing Trends

• In 2013, time spent with digital media among US adults surpassed time spent with TV by over 1 and a half hours for the first time —with mobile driving the shift

• Average time spent with digital media (phone + tablet): 5 hours 46 minutes

• In 2014, US adults spent 23% more time with mobile on an average day than in 2013

• In 2015, Mobile will represent 70% of total US search audience

• 4 in 10 Social Media users have purchased an item online or in-store after sharing or favoriting on Twitter, Facebook or Pinterest

Source: E-marketer, Vision Critical 20138

Source: Pew Research Center U.S. Smartphone Use in 2015, Google The Mobile Playbook

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Smartphone owners use their phone to navigate numerous important life events

Mobile Usageis on the Rise

Source: Google/Nielsen’s Mobile Search Moments report

73% of mobile searches were found to lead to additional actions and conversions.

Mobile

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Local Search on Mobile Devices Drive Purchase

Last Local Search Resulted in Purchase

Source: “Trends Shaping Local Search in 2014” comScore custom research - 15miles/Neustar Localeze Local Search Usage Study. 11

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New Jersey: A prime market for business

Sources: Nielsen 2015, U.S. Census

Average Household Income: $96,914

% of Households with Income $100,000+: 35%

Consumer Expenditures Per Household: $64,231Effective Buying Income (EBI) Per Household $76,375

NJ Counties Ranked AmongTop 20 Wealthiest in U.S.

U.S.Rank County Avg. HH Income

Hunterdon $139,202

Somerset $127,813

Morris $126,236

US Rank

3rd

6th

2nd

4th

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15

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NJ.com reaches a desirable audience

13Source: comScore Plan Metrix, January 2015

51%

58%

61%

42%40%

46%54%

26%56%

58% 62% 45%

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Combining print and digital for powerful reach of the New Jersey region

Sources: Digital: comScore Key Measures & Key Measures Local Market, 6 month average unique visitors (June-November 2014), NY/Philadelphia DMAs; Desktop/Mobile: ratio calculated based on national NJ.com comScore data; Print: Scarborough 2014 Release 2, New York/Philadelphia Local Market Mix study, 30-day unduplicated reach (Note: Cranford Chronicle, Hunterdon Observer and Warren Reporter are not measured in Scarborough); Other: Unduplicated digital plus print calculated based on Scarborough reported print/digital duplication applied to comScore reported digital reach

NJ.com’s growth far outpaces total Internet audience and News and Information sites over the past two years

15Source: comScore Media Metrix, March 2013-2015

69% Growth

in unique visitors

Audience Targeting

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Demographic target users based on age, household income, family size etc.

Geo-target audience

Contextually target audience in direct correlation to the content of the web page the user is viewing

Behaviorally target audience based on the types of websites they have visited.

Re-Message candidates based on their exposure to or interaction with your advertising or website -- remain engaged

Device target users based on the device they use

We find your best audience across networks, platform and devices.

NJ.com collects rich first party data to precisely target your audience

Collecting data from 5+ Million Monthly Unique Visitors* in the New Jersey Market

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Search

Ad interaction: view, click

Content Interest

Social influencers

Source: NJ.com unique visitors: comScore 6 mo average (June-Nov 2014), 2014 Release 2, Nielsen Scarborough, New York & Philadelphia Mix Study. NJ.com audience demographics: 2014, Release 2 Nielsen Scarborough Report. New York & Philadelphia mix study, Base = New Jersey, NJ.com past 7 days.

NJ.com Audience Index to NJ Market

HH Income $100,000 or more 159HH Income $250,000 or more 152College Grads/Post College 151Gambling/casino trip planned, next 12 months 138

Attend Professional Sports Event past year 135

Used Wireless Phone to access the internet 134Parent of Child under 18 133

Employed 129

Adults 18 - 49 127

HH Owns Investments of $100,000 or more 127

Plan to buy Auto: New, Used or Leased 124

Took a Trip in the past 12 months 119

Drank Liquor past 30 days 116Took a Foreign Trip past 3 years 116

Drank Beer past 30 days 110Buys Locally Grown/Organic Food 108

Homeowner 106HH Owns 3+ Autos 106Visited a Restaurant past 30 days 104

Comment

We combine rich first party data from our affiliated web properties, 2nd party data from the Conde Nast family of digital publications plus third party data including purchase intent and behaviors to deliver a custom targetable audience of your best prospects.

Pinpointing your best prospects is our specialty

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more than

60mmonthly unique visitors

more than

550mmonthly page views

we own

87.6m1st party cookies

we control

3.7b2nd & 3rd party cookies *

* Plus other networks

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We will extend the reach of your campaign to a qualified audience through network agnostic audience targeting techniques.

Applying our data-driven approach across the web

Sample networks

Sample websites

• Our solutions are rooted in your objectives.

• Consumer media consumption habits are changing. Marketers are reacting by investing where their audiences are and where engagement is maximized.

• NJ Advance Media has the scale and experience to offer you leading edge marketing solutions.

• On behalf of the local media we represent, we provide reach of more than 6.3 million adults in New Jersey – more than any other local print/digital combination media company.

• NJ Advance Media’s approach to your business integrates multiple solutions to help you pinpoint your best audience, delivering the right message at the right time and place.

In Summary

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Committed To YouAs your marketing partner at NJ Advance Media, I am committed to providing you with effective, creative programs that will exceed your expectations.

I will accomplish this by executing your programs in a timely manner, and consistently evaluating their performance against the goals identified in the campaign.

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