Unity is strength ... when there is teamwork and collaboration, wonderful things can be achieved. - Mattie Stepanek

2018 - 2019 MEDIA KIT

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Welcome to Canada’s only military lifesty le magazineCOMPANY OVERVIEW

Canadian Military Family Magazine Ltd. began as a concept in 2007. Since the initial “great idea” the company grew to keep military families connected on-line in 2010 and we launched our first print issue the summer of 2012.

From the beginning, our goal has been to keep our community, the Canadian military community, connected with pertinent information and interesting profiles, along with articles on everyday topics. With a small team, spread out across Canada we publish seven issues a year, daily articles on our website and weekly e-zines in our subscriber's in-box.

Canadian Military Family Magazine [PAGE 5-12]Canadian Military Family Magazine is published seven times a year. Our magazine features original Canadian content focused to our readers, members of the military community also to those who support or looking to learn more about the people who are members of the Canadian Armed Forces, and their families.

cmfmag.ca [PAGE 13-15]Our website, cmfmag.ca, features original content daily. From news releases to topics of interest in our community, vlogs and blogs our website keeps our readers connected regarding what is happening in our community.

CMF E-Zine [PAGE 16]Sent out once a week, our e-zine showcases all the articles that have been uploaded on to cmfmag.ca in an easy-to-read format. CMF E-Zine articles are linked directly to our website

Keep Connected

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facebook.com/CanadianMilitaryFamilyMagazine

@CMFMag

@CanadianMilitaryFamilyMagazine

Canadian Military Family Magazine

Canadian Military Family Magazine

Keeping Military Families connected

Visit us at www.cmfmag.ca

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Commitment

Our team is committed to ensuring Canadian Military Family Magazine is visible in our community. Along with publishing the magazines, keeping current articles on our website we are always out and about meeting members of our community. You will find us at barbecues, galas, forums and everything in between.

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ConnectFrom everyday purchases to making once in a lifetime investments, Canadian Armed Forces personnel and their families make a significant contribution to the local, provincial and territorial economies1. With Canadian Military Family Magazine you can connect with military families, extended family members, veterans and defence team members.

> Circulation 15,000

> Frequency 7 times a year

> Distribution 10,000 copies Eastern Ontario 5,000 copies across Canada, Europe, and the United States

Established in 2009

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KEY FACTS

The Canadian Military community is an evolving collective of people from many di�erent backgrounds, cultures, and places. The military community is comprised of many di�erent people, not just the military personnel who serve. Almost everyone knows at least one person in the forces, or is connected to someone who does.

Opportunity

500,000 children are growing up in military and veteran homes

500,000 Canadian military and veteran families

85% live in communities surrounding bases

1 million strong. Our community is large and vast: military personnel, veterans, their families and extended family members

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Our Community

Established in 2009

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Terms and ConditionsAll advertisements must be clearly identifable as such. Advertisements that, in the opinion of the Canadian Military Family Magazine, resemble editorial features in the magazine shall be labelled “Advertisement” at the top of the page.The Canadian Military Family Magazine may at any time refuse to publish an advertisement, regardless of whether this advertisement has been previously accepted or published, without prior notice to the client or advertising agency and without liability

Nati� Ad Content

GUIDELINES

ADVERTORIAL AND SPONSORED CONTENT PRICING

Press-ready pages provided

Half Page

Full Page

2-Page Spread

$755

$1170

$2500

Created with our editorial team

Half Page

Full Page

2-Page Spread

$1080

$1650

$3500

ADVERTORIAL AND SPONOSRED CONTENT SPECS

Word Count

Half Page

Full Page

2-Page Spread

300-400

600-700

Up to 1,400

Page Dimensions with bleeds

Half Page

Full Page

2-Page Spread

8.6in x 5.6in

8.67 x 11.125in

17in x 11.126in

The Canadian Military community is an evolving collective of people from many di�erent backgrounds, cultures, and places. The military community is comprised of many di�erent people, not just the military personnel who serve. Almost everyone knows at least one person in the forces, or is connected to someone who does.

Established in 2009

Introduce your product to our readers with native and sponsored content. You can provide the content, or have our team craft it for you. In order to keep native ad content at the same high-quality level our readers expect from the Canadian Military Family Magazine, all pieces are reviewed by our editorial team. Sponsored content pieces are available on a limited basis, and are positioned among stories from our editors and contributors.

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FOCUS: Mental Health When the cold and dark winter sets in we have tips to help, you survive. Instead of making new years resolutions forget about new year resolutions; will feature new year resolutions to aspire to. While co-parenting is di�cult, which will be featured in our winter issue, what happens when it is a beloved animal: animal custody.

FOCUS: Family Time/Deployments As the autumn quickly approaches and passes our editorial line-up includes sure �re ways to keep on track this season when it comes to time management, create an o�ce nook in your kitchen, tips to climatize your furry family members, caring for your air conditioner and furnace, and more.

FOCUS: Remembrance Day, Holidays �e holiday time is a busy time for military families as many travel home for the holidays or have family members travel to see them. We will have ideas on gifting experiences, easier to ship, keeping communica-tion lines open this holiday season, VETS Canada founders Deb and Jim Lower will grace our cover.

FOCUS: Moving, March Break While posting messages are on the minds of our military families, so is what to do over the March/spring break. We will have both subjects covered in our March Madness issue. In this issue, we will also what seasoned military spouses would tell their younger self.

FOCUS: Military Children April marks the month of the military child. In our spring issue, we typically pro�le a well known Canadian who grew up in a military home. Past military brats include: Paul Gross, Ron MacLean, and Elizabeth Manley.

FOCUS: Family Activities Summer fun is on the top of our list for this issue. Along with highlighting activities for couples and families to do, we will also have articles on keeping your pet sun safe and healthy, job search techniques and settling in to a new community.

FOCUS: Transitioning in Life Whether military families are transitioning out of the military, location, or maybe updating a room in their home, this is the issue where we feature articles on transitioning. Look for a remarkable pro�le.

Along with featuring our regular articles on etiquette, careers, �nances, home decor,

parenting, relationships, and what is happen-ing in the military community, Canadian

Military Family Magazine strives to tell our community’s stories and share relevant

information to ensure our readers informed about what is going on in our community.

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Calendar

Print Ad�rtising Rates

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*Rates include ad creation.

*Taxes are not included in these prices. *Late payments will have service fees of 2% month. Sp ecs.

INSIDE POSITIONDouble page spreadFull pageHalf page spread1/3 page1/4 page

COVER POSITIONBack coverInside front cover

PREMIUM POSITIONPage 3, 7, 9

1 issue $3500 $1700 $1650 $900$1080 $600$900 $495$775 $425

$2700$1900

$1700

National Regional

2-3 issues$3000 $1600 $1420 $780$920 $510$785 $430$660 $365

National Regional

4-7 issues$2500 $1450$1170 $645$755 $420$650 $355$540 $300

National Regional

DOUBLE PAGE SPREAD16.75 x 10.875 trimmed17 x 11.125 bleed15.25 x 10.125 live area(allow 0.5 inch from the spine)

FULL PAGE8.375 x 10.875 trimmed8.625 x 11.125 bleed7.625 x 10.125 live area

HALF PAGE (bleeds)8.375 x 5.4375 trimmed8.625 x 5.687 bleed77.625 x 4.34 live area

HALF PAGE (no bleeds)7.625 x 4.75 trimmed

1/3 PAGE (no bleeds)2.8 x 9.8 trimmed

SHOWCASE (no bleeds)3.8 x 2.1 trimmed

1/4 PAGE (no bleeds)3.75 x 4.75 trimmed

* Prices are based per issue. Contact your sales rep to further discuss premium ad placements.

Magazine DeadlinesISSUE

Fall

Holiday

Winter

March Madness

Spring

Summer

Transition

Fall

Holiday

Winter

March Madness

AD RESERVATION

August 31, 2018

October 26, 2018

December 3, 2018

February 8, 2019

April 1, 2019

May 20, 2019

July 8, 2019

September 2, 2019

November 1, 2019

December 13, 2019

February 7, 2019

MATERIAL DEADLINE

September 14, 2018

November 2, 2018

December 14, 2018

February 15, 2019

April 8, 2019

May 27, 2019

July 15, 2019

September 9, 2019

November 6, 2019

December 20, 2019

February 14, 2018

300-400

600-700

Up to 1,400

8.6in x 5.6in

8.67 x 11.125in

17in x 11.126in

*Ads accepted via email to graphic@cmfmag.ca or via a Dropbox link

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Established in 2009

PUBLISHING DATE

Sep

Nov

Jan

March

End April

June

End July

End Sep

Mid Nov

Jan

March

S emding AdsHOW TO SEND IN YOUR ADS:

Ads accepted via email to your sales rep or directly to graphic@cmfmag.ca (limit of 10 MB)or via a dropbox link invite sent to graphic@cmfmag.ca

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S emding Artwork

CMFMag has the right to approve all advertising

DISCLOSURE:All advertisements must be clearly identifiable as such. Advertisements that, in the opinion of the Canadian Military Family Magazine, resemble editorial features in the magazine shall be labelled “Advertisement” at the top of the page.The Canadian Military Family Magazine may at any time refuse to publish an advertisement, regardless of whether this advertisement has been previously accepted or published, without prior notice to the client or advertising agency and without liability.

Keep connected onlineOur online website keeps the military family community up-to-date and informed with informative and inspiring web articles ranging from Canadian Armed Forces news, training and exercises, to deployments and homecomings, to fundraising and commemorative events. We also feature articles about military families, entrepreneurs, mental health, recipes, and more.

Informedcmfmag.ca is used as a resource tool for military families and military members to keep connected to what’s going on in the community. The website drives regular tra�c, as well as high-tra�c for high-profile and breaking news stories. Our viewers trust CMF mag to deliver important Canadian military news found in one place, with an easy-to-use search tool.

Engaged Here at CMF Mag our team is dedicated to showcasing inspiring stories and events that happen out and about in the community. We are more than just a news outlet. We connect with the community and engage with military personnel and families by attending events all throughout the year. Best of all, if we don’t already know about something great happening, our readers share their stories with us. With CMF Mag everyone keeps connected.

BalancedWe have an almost equal amount of both female and male visitors to our website, with a wide range of ages, with the highest concentration being 25 to 54 years in age.

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770 x 106 pixels (desktop)

270 x 336 pixels

(desktop)

Established in 2009

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A

Banner (A) $400 770 x 106 pixels Every 6 seconds

Big Box (B) $350 270 x 336 pixels Per click

PRICE SIZE

All princing is based on a one-month commitment to advertising space

ROTATION

1. Online advertisement will appear at www.cmfmag.ca (the “Website”)

2. Top Banner A advertisements may be placed at the top of any page of the Website. Big Box B advertisements may be placed on the right hand side of any page of the Website, with the exception of Community Calendars. Space is available on a first come, first serve basis. Banner A, and Big Box B advertisements on the main pages of the Website are reserved in two-month term increments. Refunds are not available for any cancellations.

3. Online advertisements are not subject to any placements rights and may be rotated with other online advertisements.

4. Any changes must be in writing and are subject to a change fee equivalent to 15% or total advertising contract.

5. Unless otherwise indicated in this Agreement, payment for online advertisements are due upon invoicing.

Ad�rtising Online

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*MONTHLY VISITS

T erms and Conditions1. TOP BANNER AD (rotates every 6 seconds)DESKTOP VIEW: 770 x 106 pixels

2. Big Box ad (static per click)DESKTOP VIEW: 270 x 336 pixels

> we accept JPG, PNG file formats> maximum file size per file is 500KB> 72 DPI (export for web)

*TIME ON SITE *MONTHLY PAGE VIEWS20,000 ~1 minute 30, 060

*based on June 2017 analytics

Sponsored Article $500 Featured on the front page

PRICE

LOCATION

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Digital DeadlinesMONTH

October

November

December

January

February

March

April

May

June

July

August

September

AD RESERVATION

September 26, 2018

October 29, 2018

November 28, 2018

December 20 , 2019

January 29, 2019

February 27, 2019

March 28, 2019

April 25, 2019

May 30, 2019

June 27, 2019

July 30, 2019

August 29, 2019

MATERIAL DEADLINE

September 28, 2019

October 31 2019

November 30, 2018

December 21, 2018

January 30, 2019

February 28, 2019

March 29, 2019

April 26, 2019

May 31, 2019

June 28, 2019

July 31, 2019

August 30, 2019

Ads accepted via email to graphic@cmfmag.ca or via a Dropbox link invite sent to graphic@cmfmag.ca

Please include company name, publication date, and ad title in all emails.

Ads may also be sent by email to your sales rep.

DISCLOSURE:All advertisements must be clearly identifiable as such. Advertisements that, in the opinion of the Canadian Military Family Magazine, resemble editorial features in the magazine shall be labelled “Advertisement” at the top of the page.The Canadian Military Family Magazine may at any time refuse to publish an advertisement, regardless of whether this advertisement has been previously accepted or published, without prior notice to the client or advertising agency and without liability.

Established in 2009

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E-zine NewsletterOur Ezine is digital email newsletter sent out weekly to all of our digital email subscribers. It provides a summary of all our important web articles featured on our website and social media pages during the week.

Each week the Ezine gets sent out early Saturday morning, so our readers can catch up at their leisure, whether during their morning coffee, watching the kids play at the park, or relaxing later on.

Stats. ● Subscribers: 7354 (July 19th 2017) ● Open rate: 26% (Jan1-July 15) (Constant Contact) * We achieve a higher open rate compared to the industry standard in Media and Publishing - 22.14% open rate. (Source smartinsights.com)

Rates

2018 PublicationsSeptember 8

September 15

September 22

September 29

October 6

October13

October20

October 27

November 3

November 10

November 17

November 24

December 1

December 8

December 15

December 22

December 29

January 5

January 12

January 19

January 26

February 2

February 9

February 23

March 2

March 9

March 16

March 23

March 30

$200 per month($50 per week)

270 x 335 pixels72 DPI (screen resolution)

Each Ezine ad is directed to a web link of your choosing

Sp ecs

$400 per month($100 per week)

Big Box Ad Banner

625 x 125 pixels72 DPI

Big Box Ad Banner

Visit us online at www.cmfmag.ca

Call: 613.687.2106 Email: info@cmfmag.caVisit: www.cmfmag.ca/advertise-with-us

HQ: Petawawa, ON

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