New Media Aint No Disco.Brandon ChesnuttMaverick Marketing Mondayshttp://www.flickr.com/photos/45889748@N00/82665549/

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http://www.flickr.com/photos/levitateme/195355984/Social technology is great...

But success is hard to duplicate.http://www.flickr.com/photos/40143737@N02/4546803623/

http://theconversationprism.com/

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Social media has created new expectations.http://www.flickr.com/photos/55996202@N00/438947005/

Everyone is broadcasting.http://www.flickr.com/photos/63702881@N00/4511283058/

Where is this going?

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Customer experience.http://www.flickr.com/photos/36306924@N04/4560800065/

http://www.flickr.com/photos/scholz/21130263/in/photostream/Attraction vs. Retention

Your brand is being researched.http://www.flickr.com/photos/33617912@N00/205896386/

What you need to start doing.

Become an educator.http://www.flickr.com/photos/11445550@N00/1413647425/

Audit external perception.http://www.flickr.com/photos/35558328@N04/4429392449/

Focus on accessibility.http://www.flickr.com/photos/37355847@N02/4591849724/

Create listening dashboards.http://www.flickr.com/photos/17008125@N00/184989507/

Develop a content house.http://www.flickr.com/photos/10177557@N08/4138969832/

Put your database to work.http://www.flickr.com/photos/8052628@N05/3835366881/

Turn existing clients into promoters.http://www.flickr.com/photos/95457978@N00/2766167180/

Develop strategies for individual communities.http://www.flickr.com/photos/60497128@N00/154273020/

Hire internal support.http://www.flickr.com/photos/found-photos/3081116198/in/set-72157610630056851/

Things that will help you.http://www.flickr.com/photos/98528214@N00/312210315/

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Brandon ChesnuttCompany: www.identitypr.comBlog: www.communityirl.comE-mail: brandonchesnutt@gmail.comTwitter: @bchesnuttQuestions/Comments

http://www.flickr.com/photos/71574840@N00/286942958/View this presentation:http://identitypr.com/presentations/disco

Customers can talk to youCustomers can talk to each otherCustomers can talk to everyoneWhether you like it or not****