new media ain't no disco
Post on 17-Sep-2014
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DESCRIPTION
My presentation from the Detroit Regional Chamber's Maverick Marketing Mondays. The topic - New Media Ain't No Disco.TRANSCRIPT
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New Media Aint No Disco.Brandon ChesnuttMaverick Marketing Mondayshttp://www.flickr.com/photos/45889748@N00/82665549/
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http://www.flickr.com/photos/69293320@N00/388212565/
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http://www.flickr.com/photos/24256351@N04/2958237819/
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http://www.flickr.com/photos/levitateme/195355984/Social technology is great...
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But success is hard to duplicate.http://www.flickr.com/photos/40143737@N02/4546803623/
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http://theconversationprism.com/
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http://www.flickr.com/photos/51035614490@N01/1317231016/
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Social media has created new expectations.http://www.flickr.com/photos/55996202@N00/438947005/
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Everyone is broadcasting.http://www.flickr.com/photos/63702881@N00/4511283058/
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Where is this going?
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http://www.flickr.com/photos/93978447@N00/50892860/
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Customer experience.http://www.flickr.com/photos/36306924@N04/4560800065/
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http://www.flickr.com/photos/scholz/21130263/in/photostream/Attraction vs. Retention
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Your brand is being researched.http://www.flickr.com/photos/33617912@N00/205896386/
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What you need to start doing.
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Become an educator.http://www.flickr.com/photos/11445550@N00/1413647425/
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Audit external perception.http://www.flickr.com/photos/35558328@N04/4429392449/
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Focus on accessibility.http://www.flickr.com/photos/37355847@N02/4591849724/
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Create listening dashboards.http://www.flickr.com/photos/17008125@N00/184989507/
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Develop a content house.http://www.flickr.com/photos/10177557@N08/4138969832/
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Put your database to work.http://www.flickr.com/photos/8052628@N05/3835366881/
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Turn existing clients into promoters.http://www.flickr.com/photos/95457978@N00/2766167180/
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Develop strategies for individual communities.http://www.flickr.com/photos/60497128@N00/154273020/
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Hire internal support.http://www.flickr.com/photos/found-photos/3081116198/in/set-72157610630056851/
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Things that will help you.http://www.flickr.com/photos/98528214@N00/312210315/
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http://www.flickr.com/photos/79833786@N00/4332491021/
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http://www.flickr.com/photos/28069288@N00/4002520901/
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Brandon ChesnuttCompany: www.identitypr.comBlog: www.communityirl.comE-mail: [email protected]: @bchesnuttQuestions/Comments
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http://www.flickr.com/photos/71574840@N00/286942958/View this presentation:http://identitypr.com/presentations/disco
Customers can talk to youCustomers can talk to each otherCustomers can talk to everyoneWhether you like it or not****