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Measuring value and value creation potential in industrial markets Kim Sundtoft Hald, Associate Professor Ph.D. Department of Operations Management 3 nd Supply Chain Leaders Forum 2014 CBS, 2 nd September 2014

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Page 1: New Measuring value and value creation potential in industrial … · 2014. 9. 4. · Measuring value and value creation potential in industrial markets Kim Sundtoft Hald, Associate

Measuring value and value creation potential in industrial markets Kim Sundtoft Hald, Associate Professor Ph.D.Department of Operations Management

3nd Supply Chain Leaders Forum 2014CBS, 2nd September 2014

Page 2: New Measuring value and value creation potential in industrial … · 2014. 9. 4. · Measuring value and value creation potential in industrial markets Kim Sundtoft Hald, Associate

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To what extend ….?

Page 3: New Measuring value and value creation potential in industrial … · 2014. 9. 4. · Measuring value and value creation potential in industrial markets Kim Sundtoft Hald, Associate

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What are the outcomes your supply chain is designed to deliver?

Page 4: New Measuring value and value creation potential in industrial … · 2014. 9. 4. · Measuring value and value creation potential in industrial markets Kim Sundtoft Hald, Associate

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Outcomes/Value to deliver?

Page 5: New Measuring value and value creation potential in industrial … · 2014. 9. 4. · Measuring value and value creation potential in industrial markets Kim Sundtoft Hald, Associate

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Both, purchasing and network functions create value for a buyer

Purchasing functions:•Payment•Volume•Quality•Safeguard

Network functions:•Innovation•Information•Access•Motivation

Walter et al. (2004)

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Relationship Value Estimation (ReVEal)

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Relationship Value Portfolio

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An example of a value constellation

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Misalignment across functions

Hald (2012)

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Misalignment will destabilize the relationships

Hald (2012)

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Expected relationship value (ERV)

Hogan (2001)

Page 12: New Measuring value and value creation potential in industrial … · 2014. 9. 4. · Measuring value and value creation potential in industrial markets Kim Sundtoft Hald, Associate

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Expected relationship value (ERV)

Hogan (2001)

Page 13: New Measuring value and value creation potential in industrial … · 2014. 9. 4. · Measuring value and value creation potential in industrial markets Kim Sundtoft Hald, Associate

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Research initiative

• We are currently running a research initiative here at CBS.

• Central questions here are:– What is the value of the supply chain?– How can supplier value be assessed?

• Do your firm want to participate or learn more?

• Please send an e-mail to [email protected]