Online services for teethTo remove extreme pain

Campaign design by sadra shariatmadari2012 -2013

Visions

Increase numbers of visitors in dental clinicsRestoration patients to clinic againCreate greatest database for Iranian teeth dataIncrease rate of awareness among people about teeth healthcareIncrease pain and cost for peopleCharity activities

Toothache is painful

Plan’s core

Increase awareness

CRM PLAN Data Mining

The Hidden Pearl

You have 32 valuable pearls inside your mouth

1000 USD for each implant

32,000 USD

What is your plan now?Losing Keeping

There are no secretsIn your mouth

You have a certificateFor your teeth

You know everythingAbout your teeth

Decrease the painIncrease family health care

Decrease the cost

New patient

-1000

-500

-400

-300

-200

-100

|2011

|2012

|2013

Returned Patient 2011

Why you need a fresh plan for your clinic?

Returned Patient 2012

Why most of old patient never comeback ?

Maybe they need fresh juice!

Fresh CRM plan!

Invite Old members

again

Promote plan1-1

Free visit Free Booklet and

Website membership

Increasevisibility

Keep them all

You are related again

Maybe they need

Your help!

They are UNIQUE

They are Important for

youSHOW THIS

InvitationAnd

Buying Booklet and

credit

Free visitFilling booklets

And website

Following

Real but cheap!!!

Process

Booklet

Pages: 68 pagesInside pages: 130 gramCover: 200 gram Glossy

Phase 1 : 3000 copies

cover Back cover

Page 2 Page 1

Page 2

Teeth scientific name

First visit date

Who is your doctor?

The first reports about your teeth conditions

Your dentist suggestions

Treatment time

Who is your next dentist?

Your next visit date

Website

PHP designSocial network base

Registration needed

If you are not invited with a dentist you need to request for registration first.Creative IDEA

Phase 1

1000 users5 clinics

Division 1

Phase 2

10000 users50 clinics

Division 1-2-3

Phase 3

100000 users100 clinics

Division Tehran

Phase 4

1,000,000 users100 clinics

SustainabilityDivision Tehran

Phase 5

Student usersPrep school and guidance schoolDivision Tehran

Phase 6

Student usersPrep school and

High schoolDivision Tehran

Project’s phases

Phase 7

Islamic Azad University

North Unit

Phase 8

Islamic Azad University

South Unit

Phase 9

Islamic Azad UniversityWest Unit

...

How you can invest?

You are a clinic. You are a Dentist. .You are a Brand

SWOT ANALYSISCRM PLANGUIDE LINE

MEDIA PROJECTIONSBOOKLET

WEB SITE CREDIT

Creative idea planningPromote among people

and clinics

Online marketingFree membership for

stuffOnline ADS

Online CampaignCRM Campaign

6 months 6 months 6 months

How we will advertise plan?WOM

Newsletter andmagazines

On-line ADSBanners

Social marketing

BillboardsTV ADS

EventsIn-Store events

Drug Stores

Charity and communication with people

Invite children from charities

Free visit and free

membership

7 % for charities directly

12 % of ADS indirect

Shareholders and assetsinvestments

Designing Web designing Programming ADS

Graphic design 35,000,000

ADS and banners15,000,000

Host and Domain15,000,000

Web design phase1120,000,000

Web design phase2150,000,000

Web design phase3250,000,000

Campaign designingPhase 1

100,000,000Phase 2

150,000,000Media Plan70,000,000

Partnership

30 % for dentists and

clinics

12 % for charities

18% for Media

40 % for Founder

HR systemsFounder and managing director

Board of directors (Founder, dentists, charity’s

directors, Media owners, clinic’s owners )

Secretary and local operational manager

PR and marketing Director Financial ADS Designing and

Graphic Programming CRM HR Training

Thanks.

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