new market evaluation strategy guide
TRANSCRIPT
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New Market Evaluation Strategy Guide
August 20, 2015 – MyNOGMalaysia
Walt Wollny, Director Interconnection StrategyHurricane Electric AS6939
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Who is Walt Wollny?
q Hurricane Electric AS6939 – 1 yearq Director Interconnection Strategy – supporting the network to reach to over 22 counties and over 100 Internet Exchanges. Focus on Global connectivity.
q Amazon AS16509 – 4 yearsq Developed IP Transit and Peering on five continents. q Primary focus on Japan, Singapore, Hong Kong, India, Taiwan, Philippines, Australia.
q Over 62 new CDN sites.
q Microsoft AS8075 – 13 yearsq Developed IP Transit and Peering on four continents.q Primary focus on US, UE and South America.
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Why is Walt Wollny here?
After 18 years working for two content networks, I want to share my experience.
These techniques can be adapted to any location.
“By failing to prepare, you are preparing to fail.”― Benjamin Franklin
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The boss tells you….
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“ I want a full report for this new network location!”
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Why does the boss want a report?
n Ability to repeat tests over time if launch is delayed.n Validation of decision after launch in market.n Improvement of reporting and testing for next market.
n Accountability!
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Phases of Evaluation
n Desktop Research n In Country Researchn Other Considerations
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Philippines
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Desktop Research
q NetFlowq http://bgp.he.net/q https://mi.renesys.comq http://www.cedexis.com/q https://www.peeringdb.com
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NetFlow Data
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n The next few slides represent traffic from outside the Philippines.
n Once traffic is localized you can expect that CDN traffic levels will increase ~20 to 50%.
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NetFlow AS9299 PLDT
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NetFlow AS4775 Globe Telecoms
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NetFlow AS6648 Bayan Telecom
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NetFlow AS9658 Eastern Telecoms
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NetFlow AS9497 Digital Telecom
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NetFlow Results
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With time limitations we will limit this presentation to the two top traffic destinations.
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World Report
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http://bgp.he.net/country/PH
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http://bgp.he.net/country/PH
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http://bgp.he.net/country/PH
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Route Propagation
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Route propagation is to the following networks:
Data gathered from Oregon Route Viewshttp://www.routeviews.org/
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http://bgp.he.net/AS9299#_graph4
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AS9299 PLDT Route Propagation
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AS4775 Globe TelecomsRoute Propagation
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AS9299 PLDT
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AS4775 Globe
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Dyn Internet Intelligence Philippines
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AS9299 PLDT
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AS9299 PLDT
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AS4775 Globe
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AS4775 Globe
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http://www.cedexix.com/
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http://www.cedexix.com/
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AWS Tokyo
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AWS Singapore
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AWS Oregon
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Network Data Results
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Exchange Points & Facilities
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Exchange Points Results
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Time to Fly to Manila
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Total travel time from Seattle ~23 hours
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In Country Research
q Local Datacentersq Exchange Pointsq Local Networking
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Datacenter Checklist
q Visit the top providers datacenters. q Inspect networking hardware. q Telco and Meet Me room evaluation. q Cross connects can you get to everyone on every floor?q Are you 100% sure?q Get it in the contract.
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Local Exchange Points
q Visit all the local exchange operators.q Understand the hardware and physical layout.q Who is actually on the exchange?
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Local Networking
q Connect to the main providers on Wi-Fi and test local and international destinations.
q Do the top providers peer locally?q Does your traffic stay local?q Does your traffic hit the US before coming back to the local country?
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Other Considerations
q Cultureq Mannersq Holidays
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Cold vs. Warm cultures
q Task based vs. Relationship basedq Direct vs. Indirect Communicationq Individualism vs. Group Identityq Time and Planning
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Manners
q Initial greetings are formal and follow a set protocol of greeting the most important person first.
q Appointments are required and should be made 3 to 4 weeks in advance.q Face-to-face meetings are preferred.q Wait to be told where to sit.q Dress well. Appearances matter and you will be judged on how you dress.q Once a relationship has been developed it is with you personally.q Give your business card first always with two hands.
q “Yes” may mean “no”. Avoid yes or no questions!
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Holidays
q Understand the local holidays and how it may impact your timelines and expectations.
q The United States has 6 paid holidays.q The Philippines has 36 paid/unpaid holidays.
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Resources
q http://bgp.he.netq https://mi.renesys.comq http://www.cedexis.comq https://www.peeringdb.comq http://www.timeanddate.com/holidays/philippines/q http://www.thegreatcourses.com
q Foreign to Familiar: A Guide to Understanding Hot - And Cold - Climate Cultures, by Sarah A. Lanier
q Customs of the World: Using Cultural Intelligence to Adapt, Wherever You Are, by Professor David Livermore Ph.D, The Great Courses
q Boss clipart
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Hurricane Electric AS6939
q Open Peering Policy q http://AS6939.peeringdb.comq BBIX Equinix Megaport SGIX SOX
q FREE IPv6 certification (http://ipv6.he.net/certification/)
q FREE IPv6 Transit
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