New management trends from Bulgaria

Desislava Dimitrova

In 2012 management is essential for driving the greatest business impact.

Management is organization and coordination of the activities of a business in order to achieve desired goals and objectives using available resources efficiently and effectively.

Management comprises:

• Vision & Mission, Strategy, GoalsPlanning

• Organization Design, Culture and Social NetworksOrganizing

• Leadership, Decision Making, Communications, Team, MotivationLeading

• Processes, Strategic Human ResourcesControlling

Marketing

Innovation

Management

Management as an Art

Art

Practical Knowledge

Personal Skill

CreativityPerfection

through practice

Goal-Oriented

Management is both Science & Art!

The Financial Director of Procter&Gamble: Todd Geist - „Leadership for Success" seminar.

Other new management trends

1. Social Media - It’s clear that Facebook, LinkedIn, and Twitter play a dominant role in recruiting and development best practices.

2. Mobile Platform – the use of smartphones and tablet devices grows day by day. More and more employees are using tablets in their work in Bulgaria.

3. In 2012, even though unemployment, good project managers are hard to find. Recruiting continues and organizations need professionals in Bulgaria, where continuous training of new staff is critical.

4. Talent Mobility - One of the biggest success-drivers in enduring organizations is their ability to rapidly and transparently move people from role to role and function to function as business needs change. This requires a new way of thinking about managing talent.

An Example: Talent Mobility

Shopmetrics Europe: http://www.shopmetrics.com/career.asp

The place of Talent Management on U.K. Development consultancy, named “The

Boardroom”.

• An Example:

5. Facility management has enormous business potential in Bulgaria – this’s management of assets of companies: cleaning, safety and security, building installations, telecommunications, energy efficiency, parking and fire systems etc. The facility manager is the one, who should ensure comfort environment for the employees in a building.

6.Reputation Management – More and more Bulgarian firms are offering training of ORM (Online Reputation Management) from 2008 till now as www.cultmaker.eu, http://www.orm.bg/orm

“If your organization has a good reputation is good to use it for developing your business, if the reputation is bad, it worth it to change it!”

As Grahame Dowling says:

http://www.youtube.com/watch?feature=player_embedded&v=PFS923ANU18#!

• VIDEO of ORM.bg about the Reputation Management

7. Customer Experience Management has become a major focus for businesses - Companies can quickly find out how their company's reputation and image are being received by listening to what consumers have to say on public channels. Review sites, social media, Google searches and the company's own website, as well as independent sites can be used for communicating back with consumers.

8. Emigration rate in Bulgaria among young managers is getting higher - Regarding to the youth cadres one negative trend now is that 50% of the new managers want to emigrate in some other country.

“No matter how beautiful is our country, we still don’t like the living situation.”

* He has been rewarded with the title “The best manager for 2012”.

Mr. Levon Hampartzoumian, Chairman and CEO

of UniCredit Bulbank

8. Corporate Policy – “We can’t have inspiring corporate culture, without paying attention to the little things, which are really important.” – are the words of Bill Emerson.

An Example: The Chief Executive Manager of one radio factory, where my mother was working, is giving his personal phone number to all of his employees.

An Example of Good Management: http://www.bella.bg/en/default.htm

The main priority of Bella Bulgaria holding is the quality of their products. This happens with Quality Control System, Microbiological Laboratory and Physical Chemical Laboratory.

Bella Bulgaria is attacking foreign markets. The Company's Growth from the Export is More than 50% in 2012

Also Bella Academy Opens Doors for Foreign Companies.'Bella Academy is an innovative business model that creates additional benefits both for the participants and their business partners', said Zlatislava Medarova, HR Director at Bella Bulgaria. The Academy offers trainings in the areas of leadership, team management, communication skills, change management, relationship management, time management and others.

An Example of Bad Management:

• A family hotel “Fiesta”, Golden Sands - Bulgaria;• The owner is also a manager;• The potentional staff is chosen by close relations

with the current;• They were playing outside the rules…

Case study:

? What you think is the result of this management?

? What was wrong with this management in your opinion?

? What they should do to fix this problems?

Predictions:1. Social media - social media can be

utilized to forecast future outcomes.

2. Companies will become more eco-friendly and socially-oriented.

3. Tablets will become the virtual classroom, this tools will let employees manage almost every aspect of their professional life digitally. During the next year managers should invest in initiatives across mobile.

4. “Facility Management market in Bulgaria will expand. The number of companies will increase in this still new segment in the country, especially the number of small companies.”

Anton Ginchev, Partner and Consultant at FM "Facility Management Consulting" Ltd.

2008 2009 2010 2011 2012 20130

500

1000

1500

2000

2500

3000

895 842 733 846 891 >891Prediction about the growth of FB

Number of firms

Year

* Datas of this chart are taken from the Conference of The Bulgarian Industrial Association – Union of the Bulgarian Business, from 10.10.2012.

5. Communication with customers will be key - The relationships forged with consumers on social media channels will be key next years in terms of managing a company's brand and image both online and off. Establishing better lines of communications and coordination will be visible.

6. As the world of online reputation – and the world online in general – continues to evolve over the next years, companies and executives can continue to rely on similar principles and strategies for conduct that have guided them successfully in the past. They will also focus more on the total impact.

7. Corporate training will continue to transform - Corporate training will be adopted of the best practices and greater controls, with a focus on informal learning, social tools, mobile learning and culture. Invest in culture as a corporate asset will increase.

8. Innovation will turn into a continuous process.

9. IT opportunities will be using more fully.

References: http://www.businessdictionary.com/definition/management.html#ixzz2BqsvUA6A http://www.managementstudyguide.com/management_art.htm http://www.ere.net/2011/12/05/10-predictions-for-2012-the-top-trends-in-talent-m

anagement-and-recruiting/ http://www.theboardroomltd.co.uk/about/about-us http://www.computerweekly.com/opinion/-Top-10-Project-Management-Trends-for-

2012 http://www.bersin.com/Blog/post/Talent-Mobility-The-New-Era-of-Talent-

Management.aspx http://www.novavizia.com/9380.html http://www.searchenginepeople.com/seo/reputation-management http://www.bgfma.bg/index.php?lang=2 http://fmc.bg/en/aboutus http://www.youtube.com/watch?feature=player_embedded&v=PFS923ANU18#! http://www.orm.bg/orm http://www.shopmetrics.com/career.asp

http://www.publics.bg/bg/publications/119/%D0%A4%D0%B0%D1%81%D0%B8%D0%BB%D0%B8%D1%82%D0%B8_%D0%B8_%D0%BF%D1%80%D0%BE%D0%BF%D1%8A%D1%80%D1%82%D0%B8_%D0%BC%D0%B5%D0%BD%D0%B8%D0%B4%D0%B6%D0%BC%D1%8A%D0%BD%D1%82_%D0%B2_%D0%91%D1%8A%D0%BB%D0%B3%D0%B0%D1%80%D0%B8%D1%8F.html

www.cultmaker.eu http://

www.economy.bg/history/view/5398/Direktoryt-na-kogoto-vinagi-mozhesh-da-se-obadish

http://en.competencemap.bg/facility+management+has+enormous+business+potential+in+bulgaria++/1/YdK3clebcRaPMJW7cNeHYRejIhK-YFOPYFKfYteXIteXcxOLMBeLMBKjIhKXIFK3

http://2012.manager.bg/news/%D0%9B%D0%B5%D0%B2%D0%BE%D0%BD%20%D0%A5%D0%B0%D0%BC%D0%BF%D0%B0%D1%80%D1%86%D1%83%D0%BC%D1%8F%D0%BD%20%D0%B5%20%D0%9C%D0%B5%D0%BD%D0%B8%D0%B4%D0%B6%D1%8A%D1%80%20%D0%BD%D0%B0%20%D0%B3%D0%BE%D0%B4%D0%B8%D0%BD%D0%B0%D1%82%D0%B0%202012%20-38

http://www.bella.bg/en/default.htm http://www.bia-bg.com/uploads/files/News/PK_101012-Facility-present.pdf

Any questions?

Thank you for attention!