new logo style guide & brand standards preview. branding and marketing consist of more than just...
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NEW LOGO STYLE GUIDE &BRAND STANDARDS PREVIEW
• Branding and marketing consist of more than just the logo itself. Instead, it’s about the colors, fonts, messages, etc. and how all these things help to bring the CSUSM story to life.
• Consistent application of brand elements will benefit CSUSM through improved awareness, recognition, and professional appearance.
• Full style guide available in about a week at:www.csusm.edu/communications
REASON FOR PRESENTING TODAY:
Full Name Hills at Left
UNIVERSITY LOGO VARIATIONS
Full Name Hills Above
Full Name Text Only
Full Name Hills at Left with Divisional
Attachment
UNIVERSITY LOGO VARIATIONS
Full Name Text Only with Divisional
Attachment
CSUSM Text Only
20 Years Horizontal
20 YEAR LOGO VARIATIONS
20 Years Vertical
20th Anniversary Logos are to be used sparingly! To avoid waste, they should not be used on printed materials with a shelf life longer than 2010.
University Seal
OTHER CAMPUS LOGOS
Spirit Logo & Variations
Usage same as before: Spirit Logos for Athletics, Alumni Association, etc.; University Seal for documents authenticating official actions of the President
• PowerPoint• Letterhead (MS Word)• Memorandum (MS Word)
• Letterhead and memo available immediately
• Currently distributed through divisional administrative assistants, and will be posted to new online location in near future
NEW DIGITAL TEMPLATES
Optional Subtitle
POWERPOINT TITLE SLIDE
• Content goes here
CONTENT SLIDE OPTION 1
• Light Beige version will also be available for:– Presentation rooms with
problematic lighting– Presentations that must also be
printed (to save toner)
CONTENT SLIDE OPTION 2
LETTERHEAD TEMPLATE
MEMORANDUM TEMPLATE
HEADER OPTIONS
HEADER OPTIONS
• Office of the President• University Advancement• Academic Affairs• Student Affairs• Finance and Administrative Services• CoAS / CoBA / CoE• School of Nursing• Extended Learning• Athletics (special variation using Spirit
Logo)
DIVISIONAL LOGOS AVAILABLE FOR:
• Letterhead Shell• Standard Envelope• Business Cards
• All available very soon
• While templates have changed, ordering processes virtually the same as before
NEW PRINT TEMPLATES
LETTERHEAD SHELL
Whenever possible,please avoid purchasing pre-printed letterhead shells and use digital letterhead template instead.
• Basic logo / text format should apply to most standard envelope sizes• Special version for Athletics using Spirit Logo
STANDARD ENVELOPE
BUSINESS CARD OPTIONS
SPECIAL: COLLATERAL TEMPLATES
• Large Pocket Folder• Large Brochure• Small Pocket Folder• Small Brochure• Small Fact Sheets• Quadfold w/ Detachable Panel
IMPORTANT FACTS TO REMEMBER
FONTS
• Corbel is the standard font to use on all items, digital or printed
• All templates come with Corbel predefined, and it is a font that we all have installed on our campus computers
EXISTING PRINTED ITEMS
• Due to budget restrictions, please do not throw out existing printed items like business cards, pre-printed letterhead shells, etc.
• Digital is a different story: You are encouraged to stop using old digital templates and start using new ones as soon as available.
NEW APPROVAL FORM
• To ensure brand consistency, Communications will now be reviewing and approving all custom print orders that go through Procurement.
• This approval will be an integrated step in the procurement process.
QUESTIONS OR REQUESTS?
• Please email Office of Communications:[email protected]
HUMAN 20 NOVEMBER 3!
2020