new “link” products & address quality tools national postal forum nashville, tennessee march...

New “Link” Products &New “Link” Products &Address Quality ToolsAddress Quality Tools

National Postal ForumNational Postal Forum

Nashville, TennesseeNashville, TennesseeMarch 20March 20thth-23-23rdrd, 2005 , 2005

Steve Dearing & Jim WilsonSteve Dearing & Jim Wilson USPS – Intelligent Mail & Address QualityUSPS – Intelligent Mail & Address Quality

New “Link” Products & Address Quality Tools

Can You Recognize a Bad Address?Can You Recognize a Bad Address?

NIXIE 4910 1 02 04/20/04

RETURN TO SENDER

NO SUCH NUMBER

UNABLE TO FORWARD

Barbara L. Wilson612 King Ridge Cv.Collierville TN 38017-1714


USPS Internet Address Matching System

New “Link” Products & Address Quality ToolsAverage Mailing List Address Quality

Total Addresses Processed: 336 Billion

Total Addresses ZIP+4 Coded: 317 Billion 94.43%

Total Addresses ZIP+4 Coded That DPV Confirmed:

304 Billion 95.89%

Percentage of Total Addresses Processed That DPV Confirmed:

90.55%

Total Addresses ZIP+4 Coded To Building Addresses Needing Apt/Ste

45 Billion

Total Building Addresses With A Bad or Missing Apt/Ste Number

11.7 Billion 26.14%

Data Derived From Analysis of 20,000+ Mailer Files


Address Quality Study Of A National Mailing

When The Address Was:Delivered Returned Forwarded

ZIP+4 Coded 91.71% 5.94% 2.35%

ZIP+4 Coded And Delivery Point Validated

92.11% 5.48% 2.41%

Improvement (Reduction) 0.44% ( 7.74% ) 2.55%

Overall Address Quality and UAA Results




ZIP+4 Coded But Missing Apartment/Suite Number

60.34% 31.43% 8.23%

ZIP+4 Coded Containing Valid Apt/Ste Number

83.00% 11.98% 5.02%

Improvement (Reduction) 37.55% ( 61.88% ) ( 39.00% )

Apartment-Specific Address Quality and UAA Results




Not ZIP+4 Coded Due To Multiple Possible Matches ( Main St or Main Ave? )

66.11% 29.71% 4.18%

Not ZIP+4 Coded Because Address Information Could Not Be Determined

67.79% 27.93% 4.28%

Increase (Reduction)Vs. ZIP+4 Coded Only

( 27.91% ) 400.17% 77.87%


Today’s Address Quality Tools

Address Change Service - New FeaturesAddress Change Service - New Features

Delivery Point Validation Delivery Point Validation ™™ (DPV) (DPV)

AvailableAvailable TodayToday

NCOANCOALink Link ™™ (Change-of-Address)(Change-of-Address)

LACSLACSLink Link ™ ™ (Locatable Address Conversions)(Locatable Address Conversions)

Address Element Correction II ™Address Element Correction II ™



Delivery Point Validation Delivery Point Validation ™™ (DPV) (DPV)



SnappCheck ™ Address Management Technologies

Delivery Point Delivery Point Validation ™ Validation ™ Addressing ToolAddressing Tool

147147146146Addresses Condensed to 600 MBAddresses Condensed to 600 MB

Million USPS Delivery Point ServicedMillion USPS Delivery Point Serviced


Delivery Point Validation ™ (DPV)

DPV Allows A User To Confirm The Validity Of Address Information - Right Down To Apartment And Suite Number

DPV Provides A “YES / NO” Response To An Inquiry Such As:

“Is 612 King Ridge CV in ZIP Code 38017 A Valid Address?”


Delivery Point Validation ™ (DPV)

DPV Works In Conjunction With Existing CASS-Certified Address Matching Products To Validate Addresses

Ask Your Address-Hygiene Vendor About DPV!

DPV Cannot Correct Missing Or Incorrect Address Components

Use DPV To Collect Complete Addresses At Point-of-Capture Or To Identify Inaccurate Or Incomplete Addresses In Your Mailing List




NCOANCOALink Link ™™ (Change-of-Address)(Change-of-Address)


NCOALink ™

New Technology Facilitating Secure, Authorized Access to Customer Change-of-Address Data!

Utilizes USPS-Developed Encoding Logic that Provides Unprecedented Security

NCOALink Is the First Product Release Utilizing Secure Data Store Technology

More “Link” Products To Come!


NCOALink Expands Mailer’s Accessibility To USPS National Change-of-Address Data

Each Year, Approximately 16% Of The American Population Moves Or Changes Their Address

USPS Processes 43 Million Change-of-Address Orders Each Year

NCOALink ™


Mailers Can License NCOALink Data For Use Within Their Native Computer System / Mail Processing Environment

No More FASTforward Black Boxes!

Ask Your Existing Address Hygiene Product Supplier About Their NCOALink Product Offering

NCOALink ™


NCOALink ™

Three Levels of Licensing Available Full Service Bureau Licensee

4-Years of Change-of-Address Data

Limited Service Bureau Licensee 18 Month Change-of-Address Data

End-User Licensee 18 Month Change-of-Address Data




LACSLACSLink Link ™™ (Locatable Address Conversions)(Locatable Address Conversions)


LACSLink ™ - Locatable Address Conversions



LACSLink Is An Address-Quality Tool to Update Addresses Changed Due To Local Community 9-1-1 Address Conversions

Approximately 400,000 Rural Route/Box Numbers Changed Each Year Since 1994

Nearly 40% Of Rural Route/Box Addresses Used By Mailers Cannot Be Delivery Point Validated!



LACSLink Provides Mailers An Automated Method Of Obtaining Updated Addresses Following A Community’s Addressing Conversions

LACSLink Now Available For Mailer Use As Part Of Routine Address Hygiene Processing

Will Be Part Of CASS ( 7/31/05 )

LACSLink Benefits Include: Reduces Undeliverable Mail Improves Address Quality Enhances List Administration



Address Change Service - New FeaturesAddress Change Service - New Features



Address Change Service (ACS)

Program Enhancements

Approved Printing The ACS Participant Code Directly On The Envelope

Expanded Service Options Address Service Requested (Option 2) Change Service Requested (Option 2)

New Fulfillment Options Electronic Printed Report Option


Address Change Service (ACS) New ACS Participant Code Placement Options

PresortedFirst-Class MailU.S. POSTAGE PAIDWashington, DC 20260Permit No. 1

6060 PRIMACY PKWY STE 201MEMPHIS TN 38188-0001

ADDRESS SERVICE REQUESTED#BWBJDCK

On-Envelope ACS Participant Code

KeylineOptional



New Ancillary Service Endorsement Options *

Address Service Requested (Option 2)Provides Electronic ACS Notification in

Addition to Physical Mail Piece Return

Change Service Requested (Option 2)Provides Forwarding for Eligible Mail

* New Options Only Available for First-Class Mail Using ACS



Electronic Printed Report Option

Provides ACS Notices in Printer-Friendly Format

Print Program Supplied on CD-ROM

Consolidates Information into Single Report

Eliminates Computer Reprogramming

512 KING RIDGE DR

COLLIERVILLE TN 38017-1705


Tomorrow’s Address Quality Tools

Under DevelopmentUnder Development

Address Element Correction II ™ Address Element Correction II ™


Address Element Correction II™

Address Element Correction Is A Service Offered By USPS That Attempts To Assign A ZIP+4 Code To An Address

AEC Uses Sophisticated Algorithms Developed By USPS That Go Beyond Typical Capability Of Commercial Address-Matching Software

AEC Is Currently Available Through The National Customer Support Center



Enhancement To Existing Address Element Correction (AEC) Program Currently Provided

Leverages “Delivery Force Knowledge™” To Correct Bad Addresses In Mailer Files

Web-Enabled Interface Presents Uncoded Addresses To Delivery Unit For Resolution


Address Element Correction II

What You Will Receive With An AEC II-Provided Correction:

Address Corrected To A Valid Delivery Point With ZIP+4 Code Appended

Indicator To Identify When The Address Cannot Be Corrected


Summary

The Quality of Your Address Data Directly Affects The Deliverability Of Your Mail!

USPS Provides An Extensive Suite Of Existing Address Quality Products And Services

The USPS Is Committed To Continuous Address Hygiene Improvements To Enhance The Value of Mail

New “Link” Products & Address Quality ToolsThe Mail Moment


For More Information

www.usps.com Customer Support

1-800-238-31501-800-238-3150Address Information System Address Information System Products & ServicesProducts & Services

new “link” products & address quality tools national postal forum nashville, tennessee march...

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