new letter casi india local chapter

Sept. 2015| Page 1 of 12

CASI, The Global Certification bodyfor CSR & Sustainability

Certifications | Student Chapters | Regional Chapters | Corporate Chapters | Research

New YorkUSA

CASIGlobal Inc.

DIRECTORDIRECTORDIRECTOR

Jose Luis

A Hearty Welcome to

Jose LuisCASI Global Country Director Argentina

Team India wishes a hearty welcome to Jose & expresses itscomplete support for CASI Argentina

At Ingersoll Rand, we believe Sustainability does not come at a cost! It furthers our ability to deliver strong financial performance alongside strong sustainability performance. Sustainability is adding value to our shareholders, customers, employees and other stakeholders

Honorary Regional Director (Delhi), CASI Global New YorkVice President : Corporate Relations, Branding & Public Affairs Ingersoll Rand

Swati Bhattacharya

Originated from New York, Spread across the WorldOriginated from New York, Spread across the WorldCertifications Local Chapters ResearchCertifications Local Chapters Research

Update@ CASI : The Global Certification body for CSR & Sustainabilitywww.casiglobal.us | www.csrandsustainability.com

CASI Presence @India CASI Presence @India Regional Chapters A Regional Chapter is recognized by CASI as a virtual local constituent, with the objective to develop a platform and facilitate professionals to come together, meet, learn, and interact on the theme of sustainability and CSR.A local chapter enables this, by organizing events and providing opportunities to its local community of professionals for Volunteering, Networking, and Building Knowledge. The local chapter also reaches out to institutes and universities to form student chapters (complimentary) with a view to engage students in CSR & Sustainability. Mentoring the Student Chapters is an important function of the Regional Chapter

Regional chapters are managed by honorary regional directors and general secretaries under the guidance of the Country Director and Mentors.

CASI Global Fellow Credential holders are automatically conferred upon the coveted role of a Regional Honorary Office Bearer (Director / General Secretary / Etc)

* Regional Chapters or/ & Student Chapters or/ & Regional Directors

We welcome creation of additional regional chapters. Please write to [email protected] for further details.

We are happy to announce CASI presence* in the following cities in India...Mumbai | Delhi | Bangalore | Chennai | Kolkata | Ahmedabad | Pune | Hyderabad | Thane | Dibrugarh (Assam) | Indore | Kakinada | Ankleshwar | Patna | Madurai | Raigadh | Thirumudivakkam(Tamilnadu)| Noida |

StudCha

dent pters

RegionalMembers

Community

Consult Institutes

CConsult

Corporates

Hon. AcademAssociate

ic es

RegCh

ional apter

Events / Seminars



A CASI Students Chapter is the grass root level representation and collaboration towards promoting the cause of sustainability. Institutes / Colleges / Universities and Schools are encouraged to form a chapter / council of students headed by a faculty to promote the knowledge and cause of CSR & sustainability. This is complimentary to every education institute across the world.

Student ChaptersStudent Chapters

Activities by our Honorary Office BearersActivities by our Honorary Office Bearers

CASI Honorary Office Bearersparticipated at the Don BoscoInst itute of TechnologyEvent on Sustainabil ity.

CASI Honorary Office BearersHon. Regional Director Bharat ManiHon. General Secretary Ravindra RaulHon. Joint General SecretaryRajeshwari Roy at the CASI eventat Bhartiya Vidya Bhavans Instituteof Management.

Complimentary for Institutes / UniversitiesComplimentary for Institutes / UniversitiesIf you are an education institution / university and are keen to setup a student chapter / center of excellence (complimentary) at your campus, please reach us on [email protected] | [email protected]



Franchise development @ School ProgramsFranchise development @ School Programs

Reaching out to Institutes @ Free LecturesReaching out to Institutes @ Free Lectures

We understand reaching out to the vast Indian population is an enormous task and hence seek franchises for our School Student Programs. Training institutes keen to establish a center of excellence for CSR & Sustainability are welcome to reach us on [email protected]

CASI India is in discussions with 1. A Leading Institute in Mumbai to offer Co-Branded Management Development

Programs on CSR & Sustainability2. A Leading University in Bangalore to offer Co-branded MBA3. A Leading University in Maharashtra to offer Co-branded diploma programs in CSR

& Sustainability

We welcome education institute's to join the movement & offer co-branded programs. Please reach us on [email protected] | [email protected]

Collaborations @ Education Institutes ( India)Collaborations @ Education Institutes ( India)

Our Honorary office Bearers and Fellow Credential holders regularly conduct Lectures at Management Institutes registered as CASI Student Chapters. If you are eager to Invite these Senior Management Professional for a session Please send us an email on [email protected].



Our Honorary office bearers are more than happy to conduct FREE lectures / sessions for your professors. If you are an education institute and wish to inculcate the knowledge of CSR & Sustainability amongst your teachers, please reach us for a FREE session.

FREE lectures / sessions for your professorsFREE lectures / sessions for your professors

A lecture on CSR at Billabong High International School, Over 120 teachers from the prestigious schoolin Thane attended the lecture on CSR.

The India Country Director for CASI Global New York with the teachers at Billabong

Featured Student Sandeep Bhardwaj

Prof. Dr. Paresh ShethLecture on CSR.

I believe CSR and Sustainability is the answer to this extremely divided world economy which excludes a majority from achieving their true potential. CSR can bring in a sense of responsibility to the corporates so that they can work for the society as a whole and not only for their bottom lines. CSR education will surely bring this accountability to the leaders of tomorrow.

CaSI Global Academic Lead Sandeep BhardwajDean AcademicsSwami Vivekanand Education Society

CaSI Global Academic Lead



CASI pursues this mission through Regional Chapters, Student Chapters, Certifications, Alliances and Research.

www.casiglobal.us | www.csrandsustainability.com

CASI Global, New YorkThe Global Certification body for CSR & SustainabilityNew York

USA

CASIGlobal Inc.

Global Fellow Program for StrategyProfessionals (Business / HR / Operations/ IT/ Manufacturing)Recommended for

Business Heads / Board members / CEO's / CxO's / Strategy Professionals and Senior Management Practitioners Across Manufacturing, Info Tech, Marketing, Engineering, Info Tech and Service Industry (10 Years plus experience preferred)

CASI was originally incorporated in New York and now has a presence across over 20 countries. CASI is the CSR & Sustainability institute and is widely known as the Global Certification body for CSR & Sustainability.

CASI mission To promote the Cause & Knowledge of CSR & SustainabilityCASI pursues this mission through regional chapters, student chapters, certifications, alliances and Research.

CASI follows the UN principles of sustainable development and is a part of the Multi Stakeholder partnership for Sustainable Development at https://sustainabledevelopment.un.org

CASI is a signatory to the EUROPA Transparency registry. This registry is managed jointly by nominees from the

CASI Global

CASI Global Inc,New York,

USA

[email protected] | [email protected] CASI mission To promote the Cause & Knowledge of CSR & Sustainability

There is no other way that a business can continue to prosper if Corporate Social Responsibility is not in its DNA. If a business is to flourish, it is in its interest that the members of society in which it is operating, are able to buy its goods and services. Therefore, it is in the interest of the business that the members of society are continually developed and supported so that they are in the position to be its customers. Any support that a business puts in for the wellbeing of society and its financial empowerment will ultimately benefit its growth. I call it Enlightened Self Interest.

CaSI Global Fellow Naresh Taneja President HR & Admin,

IRB Infrastructure Developers Limited,

CaSI Global FellowFeatured Student Naresh Taneja



CASI Exam

We Request your ContributionsWe Request your ContributionsWho Can Contribute?

Please note:

Any person with a keen interest in CSR / Sustainability / Ethics / Governance can contribute. We encourage articles on the following

Great Companies and their ActivitiesArticles on Volunteering / Alternate Energy / Any Concept leading to sustainable developmentCSR strategy of your companySustainability Strategy of your companyCSR / Sustainability case studies

All contributions and articles upon submission belong to CASI Global and CASI reserves the rights to use them in any communication material.Please do not use copyrighted material, alternatively please mention source.Preferred size of articles is 300 to 600 words.All rights reserved CASI Global, New York

StudentAssociate

Certification

Graduate / PGStudents

Building FoundationSkills

Preferred EmployeeStatus

CorporateEmployees

Sharpening Skills Applying KnowledgeAssociate

Certification

CASI Pro Senior Employees Implementation CSR & BusinessStrategy

CASIAcademicAdvocate

Professors Consulting Training / Teaching

CxO / Head CSR /Consultants Board Members /Strategy Directors

Design CorporateStrategy interlinked

with CSR / SustainabilityCASI Fellow

CASI TrainersCorporate Trainers

and TrainingConsultants

Design CSR Programs Train for

Implementation



Sustainability In the 1980s, the Brundtland Commission, a UN investigative body, defined sustainability as development that meets the needs of the present without compromising the ability of future generations to meet their own needs

WalmartWal-Mart issued an edict to its distributors demanding that they reduce their packaging by 5%. As a result, the retail giant is now saving $3.4 billion a year in waste disposal costs

MichelinThe Michelin tyre company has moved into selling the performance of truck tyres rather than just tyres, because it can produce a long-life tyre that's easy to re-tread, thereby earning a higher profit.If a re-threadable tyre sold as a performance service can travel twice the distance (e.g. the distance the tyre can travel is sold rather than the tyre itself with the tyre remaining under the control of the company), the company earns more money; whereas, if it produces and sells a longer-distance tyre, the buyer would probably not pay the higher price involved (to pay for R&D and disposal costs) and company turnover would decrease.

Collins & Aikman: Profits from recyclingThe Collins & Aikman Floor covering company (now part of theTandus Group) is widely considered to be the first business in the carpet industry to take the closed-loop plunge by collecting and breaking down old carpets into material for new carpets. This reduced the company's raw material costs and allowed Collins & Aikmanto enjoy double-digit growth in both revenues and profits when the entirecarpet industry was growing at about 4% a year.Most carpet-manufacturing processes require approximately one kilogram off ossil fuel to make about half a kilogram of carpet material, and because carpetscan take up to 20,000 years or more to decompose. The recycling program naturally resulted in major contribution to a sustainable development.

A company known as Union Miniere du Haut Katanga was in the business of mining rich mineral resources of Belgium's colony in the Congo. The company mined copper, tin, cobalt and precious metals, and shipped them to its silver and lead refineries in the Hoboken section of Antwerp. This business took a spiralling hit when Union Miniere's assets in central Africa were seized by the government of Zaire in 1968, forcing the company to seek new mines.The company, now called Umicore, is still mining and refining but instead of extracting metals from the earth, it recovers them from the discards of the industrial economy: electronic waste, catalytic converters, rechargeable batteries, and residues from copper and zinc smelters. The Hoboken refineries have been completely changed, and in their place is what Umicore calls the world's most advanced,

SnippetsSnippets

The Umicore Case StudyThe Umicore Case Study



largest (116 hectares) and cleanest precious and specialty metals refining, recycling and recovery operation.

Umicore has transformed from a traditional mining company into an innovative technology firm that focuses on clean technologies, including emission-control catalysts, materials for rechargeable batteries and photovoltaic, and advanced recycling.

Products: About one in three of the world's cars are equipped with a Umicore catalytic converter, and about one in four of the world's laptops and mobile phones have Umicore materials in their batteries.

UMICORE VISION 2015The Vision 2015 refers to innovation as a differentiator for success in all areas

Achievements2002 Turnover: 1 B Euro2010 Turnover: 10 B Euro2014 Turnover: 13 Euro

The company devised a new strategy intended to capitalize on four global megatrends: resource scarcity, electrified transportation, clean energy production and storage, and cleaner air.

Umicore now operates four business units:Catalysis: Its catalysts reduce pollution from cars and trucks powered by internal combustion engines. Government air pollution standards, which are becoming stricter, help drive growth.Energy materials: These are engineered materials derived from cobalt, germanium and nickel that find their way into products like rechargeable batteries and photo voltaics.Performance materials: These are materials derived from zinc, platinum and other metals that are used in building products, fertilizer and fibreglass production.Recycling: The company recovers precious and non-ferrous metals from complex waste streams, including industrial, electronic and consumer waste. This business, too, has been driven by regulation, particularly in the EU, where industries are required to take back and recycle e-waste.

Recycling is a very efficient way to produce metals, says the company, highlighting the benefits of closing the materials loop. From 50,000 mobile phones around three tons of material, excluding batteries Umicore is able to recycle around one kilogram of gold, 10 kilograms of silver, 400 grams of palladium and 420 kilograms of copper. By contrast, extracting one kilogram of gold from a mine below the ground requires the removal of 200 tons of rock.

As the champion of sustainability at Umicore, I am very happy to see that sustainability is embedded in our organization. If affects choices in day-to-day decisions. It is part of our DNA .Marc Grynberg, CEO of Umicore



CSR is an opportunity to transform and work on every aspect of the value chain with an objective to reduce costs and increase customer value at the same being environment friendly, supporting customer communities, maximizing benefits for employees and stake holders, and most importantly creating better and better products which are re-usable or recyclable through innovation or otherwise while using lesser and lesser natural resources.

This is also an opportunity to find alternate uses or user segments. Hence the terms CSR and sustainability go hand in hand both when combined and interlinked to business strategy resulting in sustainable development. Transparency and corporate governance are always 'a given' to run a successful business

Value Chain AnalysisA value chain is defined as the analysis of every activity performed at the company in an attempt to take raw materials/ inputs and add value for the customer. Such a value chain analysis is invariably performed by every corporate for its core business activities. In this model all the activities of a firm are grouped into two groups: primary and secondary activities. The primary activities in turn are classified as Inbound logistics, operations, outbound logistics, marketing & sales and finally services. The secondary activities in turn can be classified as procurement, technology development , human resource management and Infrastructure. Michael Porter says that once the two sets of activities are identified and the interlinkages established the next step is to identify the activities and linkages that create value to the firm. The factors that create and sustain the competitive advantage of a firm are called the cost or value drivers. It is logical to assume that maximum effort and resources of time, money and material must be put behind the cost\value drivers

I am a strong believer in value chain analysis and I think a value chain analysis with sustainability in mind is the right approach for any company while forming its business and sustainability strategy. " The two most common questions while performing a value chain analysis are 1) how can we reduce cost in this activity. 2) how do we add further value for the customer and charge a premium. The third question which I suggest is how do we rate this activity in terms of CSR and sustainability taking all aspects in to consideration including environment, share holders, community etc as mentioned earlier." This would be the right way to form a CSR / sustainability strategy intertwined with the business strategy

When a corporate uses the above to define its CSR / Sustainability strategy, the result is usually an obvious high rate of growth in top line and bottom line, it has also been observed that corporates able to integrate their CSR & Sustainability strategy within their business model are rewarded by investors and stakeholders though a much higher market cap

If the above is so obvious, why is it that so few corporates are able to integrate their business strategy with sustainable development strategy?

To read this complete article and comment on the same, please log on tohttps://www.linkedin.com/pulse/strategic-csr-paresh-sheth

Strategic CSR: CSR is NOT a Social Obligation

From the Country Directors DeskFrom the Country Directors Desk


CASI Global, Local Chapter IndiaHonorary Country Director Prof. Dr. Paresh Sheth


DisclaimerWe respect all trademarks / copyrights of companies and products mentioned in this update.All copyrights belong to the respective owners and CASI update only mentions them here for educative purposes only.Please refer site for disclaimer. All rights reserved. This update is for private circulation only.

About CASICASI Global is widely known as the Global Certification body for CSR & Sustainability. CASI is originally from New York and now has a presence across 24 countries.

The Mission at CASI is to Promote the Cause & Knowledge of CSR & Sustainability This is done through regional chapters, student chapters, certifications, alliances and research.

CASI is a part of the Multi Stakeholder partnership for Sustainable Development at https://sustainabledevelopment.un.org & follows the UN principles of sustainable development.

CASI is a signatory to the EUROPA Transparency registry. This registry is managed jointly by nominees from the European parliament and European commission. Further details on the transparency registry can be found on www.europa.eu

CASI has virtual extensions through Regional Chapters and Student chapters. These chapters are what make CASI a household name.

Please log on to www.casiglobal.us for further detailsPlease log on to www.csrandsustainability.com for examinations and interviews

Reach usSecretariats Office, New York [email protected] | [email protected]

CASI Global, India Local Chapter [email protected]



New YorkUSA

CASIGlobal Inc.

CASI, The Global Certification bodyfor CSR & Sustainability

Certifications | Student Chapters | Regional Chapters | Corporate Chapters | Research

Update@ CASI, The Global Certification body for CSR & Sustainabilitywww.casiglobal.us | www.csrandsustainability.com

July 2015| Page 12 of 12

All rights reserved CASI Global, New York



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